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Trust in branded products among singles and the general population in Germany 2019

This statistic shows the results of a survey concerning the attitude of singles towards branded products in Germany in 2019. During the survey period it was found that 14.5 percent of respondents living in single households stated that they fully agreed with the statement "Buying branded products guarantees high quality." In comparison, roughly 18.7 percent of respondents among the general population gave the same answer.

Share of singles agreeing with the statement "Buying branded products guarantees high quality" compared to the general population in Germany in 2019, by level of agreement

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Source

Release date

November 2019

Region

Germany

Survey time period

2019

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Face-to-face interview

Supplementary notes

Information concerning the basic population:
The basic population is the German-speaking population aged 14 years and older. The survey defines "singles" as persons living in a single-person household.

Information concerning random sample:
2018: 23,086 respondents, projected to 70.45 million people.

Information concerning the target group "singles":
Projected to 16.37 million people

Information concerning the target group "singles up to 49 years":
Projected to 6.81 million people

For additional information on the methodology used, see here.

The original German statement was phrased as follows: "Wenn man bekannte Markenartikel kauft, kann man sicher sein, dass man Qualit├Ąt bekommt."

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