Canada: reaction to key words in ads among upwardly mobile 2012

This statistic shows the responses to a survey about key words used in advertising among those who were upwardly mobile in Canada as of December 2012. During the reported period, 56 percent of respondents stated that they had reacted very favorably to the key word "free".

Reactions to key words used in advertising among upwardly mobile consumers in Canada as of December 2012

Exclusive Premium statistic

You need a Premium Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Premium Account

$39 $59 per month *
in the first 12 months
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$468 / Year

Show detailed source information?
Register for free
Already a member?
Log in
Source

Release date

December 2012

Region

Canada

Survey time period

September 24th to November 21, 2012

Number of respondents

473 respondents

Special properties

Online interviews and survey

Supplementary notes

Question:How favourably or unfavourably do you react to the following words or phrases that are used commonly in advertising?
Upwardly Mobile With Savings represents those whose personal financial situation much better/somewhat better than a year ago and who have more savings than debt, not including a mortgage
Very interested/not at all interested on a 1-9 scale, where 1 is not at all interested, and 9 is very interested
Base study n=1,600
Date of online focus group: September 24th to 26th, 2012
Date of online survey: November 6th to November 21st, 2012

Statista Accounts: Access All Statistics. Starting from $468 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.

Statistics on "Advertising in the Nordics"

Further Content: You might find this interesting as well

Statista Accounts: Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.