U.S. DTC video ad spend plans by format 2019

During a survey conducted in early 2019, U.S. marketers representing direct-to-consumer brands were asked about their plans for advertising spending on video formats. More than 70 percent of respondents said they expected their spending on digital video and advanced TV advertising to increase in the next 12 months. At the same time, 62 and 60 percent of DTC marketers said they planned increasing ad spend on OTT and connected TV and broadcast and cable TV, respectively.

Planned changes in video advertising spending according to direct-to-consumer (DTC) marketers in the United States as of March 2019, by format

Characteristic	Decrease	Stay the same	Increase
-	-	-	-
-	-	-	-
-	-	-	-
-	-	-	-

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Release date

April 2019

More information

Region

United States

Survey time period

February 18 to March 1, 2019

Number of respondents

350*

Special properties

based on a sample of DTC brands with minimum $1m in ad spend

Method of interview

Online survey

Supplementary notes

*Direct to Consumer Marketers comprised 17% of the total sample.
Question: "In the next 12 months, would you expect the amount of [your company’s/your clients’] spend on the following types of advertising to increase, stay the same or decrease?"

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