In 2022, digital B2B advertising spending in the United States was forecast to amount to 14.3 billion U.S. dollars. By 2024, business-to-business ad spend might reach roughly 18.5 billion dollars.
Business-to-business (B2B) digital advertising spending in the United States from 2015 to 2024 (in billion U.S. dollars)
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Statistics on B2B advertising and marketing in the U.S.
Spending
6
- Premium Statistic B2B traditional ad spend in the U.S. 2020-2024
- Premium Statistic Change in B2B traditional ad spend in the U.S. 2021-2024
- Premium Statistic B2B digital ad spend in the U.S. 2015-2024
- Premium Statistic B2B digital ad spend growth in the U.S. 2020-2024
- Premium Statistic B2B tech digital ad spend in the U.S. 2018-2023
- Premium Statistic B2B healthcare & pharmaceutical industry digital ad spend in the U.S. 2018-2023
Marketing strategies
8
- Premium Statistic U.S. B2B businesses - revenue share invested in marketing 2022
- Premium Statistic U.S. B2B businesses - change in digital vs. traditional marketing 2022
- Premium Statistic Leading B2B marketing channels worldwide 2021
- Premium Statistic New B2B marketing tactics to be used in the U.S. 2022
- Premium Statistic Leading B2B tactics to acquire prospect and customer data worldwide 2022
- Premium Statistic Leading B2B account-based marketing challenges in the U.S. 2022
- Premium Statistic Challenges of B2B lead nurturing according to U.S. marketers 2021
- Premium Statistic New B2B approaches to lead nurturing worldwide 2021
Marketing effectiveness
3
Content marketing
8
- Premium Statistic Leading content marketing investment areas for B2B marketers worldwide 2022
- Premium Statistic Top social media platforms used for B2B content marketing worldwide 2022
- Premium Statistic Goals of B2B content marketing worldwide 2021
- Premium Statistic Use of content marketing among B2B marketers worldwide 2017-2022
- Premium Statistic Departments in charge of B2B content marketing worldwide 2021
- Premium Statistic Change of B2B content marketing budgets worldwide 2022
- Premium Statistic Paid methods used for content distribution by B2B marketers worldwide 2022
- Premium Statistic Most effective social media platforms for B2B marketers worldwide 2022
Event marketing
8
- Premium Statistic B2B trade show market size in the U.S. 2012-2026
- Premium Statistic Type of trade shows projected in selected countries worldwide 2021
- Basic Statistic Number of trade shows U.S. companies attended 2015-2022, by type
- Premium Statistic B2B marketing efforts expected to drive demand instead of in-person events U.S. 2021
- Premium Statistic Reallocation of in-person B2B marketing event budgets due to COVID-19 U.S. 2021
- Premium Statistic Leading virtual offerings for B2B marketer events U.S. & Canada 2022
- Premium Statistic Preference towards in-person vs. virtual version of hybrid events worldwide 2021
- Premium Statistic Main financial challenges in the global business event industry September 2021
Further related statistics
15
- Digital share of advertising spending in Sweden 2013-2019
- Digital share of advertising spending in Finland 2013-2019
- Ad spend in France 2019-2022, by platform
- Digital share of ad spend in Norway 2020-2021
- Digital share of advertising spending in European countries 2014
- Ecuador: digital ad spend 2020, by industry
- Digital ad spend in Argentina 2016-2022
- The Netherlands: digital advertising spending forecast from 2011 to 2017
- Distribution of digital advertising spending in Chile 2022, by format
- Brazil: digital ad spend growth 2019-2023
- Asia Pacific: digital ad spend growth 2012-2018
- Dominican Republic: digital ad spend 2020, by industry
- U.S. DTC marketers' video ad spend share 2019, by platform
- U.S. telecom industry: digital ad spend from 2017 to 2021
- Share of social in digital ad spend in the U.S. 2015-2018
Further Content: You might find this interesting as well
Statistics
- Digital share of advertising spending in Sweden 2013-2019
- Digital share of advertising spending in Finland 2013-2019
- Ad spend in France 2019-2022, by platform
- Digital share of ad spend in Norway 2020-2021
- Digital share of advertising spending in European countries 2014
- Ecuador: digital ad spend 2020, by industry
- Digital ad spend in Argentina 2016-2022
- The Netherlands: digital advertising spending forecast from 2011 to 2017
- Distribution of digital advertising spending in Chile 2022, by format
- Brazil: digital ad spend growth 2019-2023
- Asia Pacific: digital ad spend growth 2012-2018
- Dominican Republic: digital ad spend 2020, by industry
- U.S. DTC marketers' video ad spend share 2019, by platform
- U.S. telecom industry: digital ad spend from 2017 to 2021
- Share of social in digital ad spend in the U.S. 2015-2018
eMarketer. (September 19, 2022). Business-to-business (B2B) digital advertising spending in the United States from 2015 to 2024 (in billion U.S. dollars) [Graph]. In Statista. Retrieved March 25, 2023, from https://www.statista.com/statistics/1059672/b2b-digital-ad-spend-usa/
eMarketer. "Business-to-business (B2B) digital advertising spending in the United States from 2015 to 2024 (in billion U.S. dollars)." Chart. September 19, 2022. Statista. Accessed March 25, 2023. https://www.statista.com/statistics/1059672/b2b-digital-ad-spend-usa/
eMarketer. (2022). Business-to-business (B2B) digital advertising spending in the United States from 2015 to 2024 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: March 25, 2023. https://www.statista.com/statistics/1059672/b2b-digital-ad-spend-usa/
eMarketer. "Business-to-business (B2b) Digital Advertising Spending in The United States from 2015 to 2024 (in Billion U.S. Dollars)." Statista, Statista Inc., 19 Sep 2022, https://www.statista.com/statistics/1059672/b2b-digital-ad-spend-usa/
eMarketer, Business-to-business (B2B) digital advertising spending in the United States from 2015 to 2024 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1059672/b2b-digital-ad-spend-usa/ (last visited March 25, 2023)
Business-to-business (B2B) digital advertising spending in the United States from 2015 to 2024 (in billion U.S. dollars) [Graph], eMarketer, September 19, 2022. [Online]. Available: https://www.statista.com/statistics/1059672/b2b-digital-ad-spend-usa/