In 2020, digital B2B advertising spending in the United States amounted to 8.68 billion U.S. dollars. It is projected that the figure will further grow to surpass 14.5 billion dollars by the end of 2023.
Business-to-business (B2B) digital advertising spending in the United States from 2015 to 2023
(in billion U.S. dollars)
includes all the various fromats of advertising that appears on desktop and laptop computers as well as mobile phones, tablets and other internet-connected devices; includes ads such as Facebook's News Feed ads and Twitter's promoted Tweets
Supplementary notes
Figures for periods prior to 2018 come from previous reporting.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Statista Accounts:
Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.
The Drum. (July 26, 2021). Business-to-business (B2B) digital advertising spending in the United States from 2015 to 2023 (in billion U.S. dollars) [Graph]. In Statista. Retrieved May 16, 2022, from https://www.statista.com/statistics/1059672/b2b-digital-ad-spend-usa/
The Drum. "Business-to-business (B2B) digital advertising spending in the United States from 2015 to 2023 (in billion U.S. dollars)." Chart. July 26, 2021. Statista. Accessed May 16, 2022. https://www.statista.com/statistics/1059672/b2b-digital-ad-spend-usa/
The Drum. (2021). Business-to-business (B2B) digital advertising spending in the United States from 2015 to 2023 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: May 16, 2022. https://www.statista.com/statistics/1059672/b2b-digital-ad-spend-usa/
The Drum. "Business-to-business (B2b) Digital Advertising Spending in The United States from 2015 to 2023 (in Billion U.S. Dollars)." Statista, Statista Inc., 26 Jul 2021, https://www.statista.com/statistics/1059672/b2b-digital-ad-spend-usa/
The Drum, Business-to-business (B2B) digital advertising spending in the United States from 2015 to 2023 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1059672/b2b-digital-ad-spend-usa/ (last visited May 16, 2022)
