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B2B digital ad spend in the U.S. 2015-2024

Published by Statista Research Department, Jan 10, 2023
In 2022, digital B2B advertising spending in the United States was forecast to amount to 14.3 billion U.S. dollars. By 2024, business-to-business ad spend might reach roughly 18.5 billion dollars.

Business-to-business (B2B) digital advertising spending in the United States from 2015 to 2024 (in billion U.S. dollars)

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Release date

September 2022

Region

United States

Survey time period

2015 to 2024

Special properties

includes all the various fromats of advertising that appears on desktop and laptop computers as well as mobile phones, tablets and other internet-connected devices; includes ads such as Facebook's News Feed ads and Twitter's promoted Tweets

Supplementary notes

Figures prior to 2020 come from previous reporting.

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Statistics on " B2B advertising and marketing in the U.S. "

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Statistics on B2B advertising and marketing in the U.S.

Spending

6

Marketing strategies

8

Marketing effectiveness

3

Content marketing

8

Event marketing

8

Further related statistics

15

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Topics

B2B advertising & marketing in the United States Trade show marketingContent marketingE-commerce in the United StatesB2B e-commerce in the United States
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