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Use of first-party data in marketing personalization worldwide 2021-2022

Share of brands that used exclusively first-party data to personalize customer experiences worldwide in 2021 and 2022

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Source

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Release date

July 2022

Region

Worldwide

Survey time period

April and May 2022

Number of respondents

400 respondents

Special properties

among B2B and B2C business managers and above who are familiar with their company's customer experience, marketing tech, or customer data strategies

Supplementary notes

The survey was carried out among respondents Australia, Brazil, Colombia, France, Germany, Italy, Japan, Mexico, Singapore, Spain, United Kingdom, and United States.
The methodology was applied during the 2022 survey. The source provides no information about the methodology used in 2021.

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Statistics on " Marketing personalization worldwide "

Statistics on Marketing personalization worldwide

Overview

8

Effectiveness

5

Consumer insights

8

Data usage

6

Further related statistics

15
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