Offline advertising spending share in Russia 2021, by industry
The medical and pharmaceutical sector occupied the largest share of the traditional advertising spending in Russia in 2021, at 15 percent. It was followed by food products, which accounted for 11 percent of the total TV, radio, press, and outdoor advertising market in the country. Across both offline and online channels, retail and e-commerce was the leading advertising sector in Russia in the first 10 months of 2021.
