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Revenue of the U.S. advertising industry 2004-2017
Revenue of the U.S. advertising industry 2004-2017
Estimated aggregate revenue of the U.S. advertising, public relations, and related service industry from 2004 to 2017 (in billion U.S. dollars)
The statistic shows estimates for the annual aggregate revenue of the U.S. advertising and related services industry from 2004 and 2017. In 2017, the industry generated an estimated revenue of 104.8 billion U.S. dollars and reported 70.77 billion U.S. dollars in expenses. Ad agencies only contributed nearly a half (42.6 billion) of the industry's revenue, whereas media buying agencies generated some 7.9 billion U.S. dollars that year.
Estimated aggregate revenue of the U.S. advertising, public relations, and related service industry from 2004 to 2017 (in billion U.S. dollars)
Loading statistic...
| Estimated revenue in billion U.S. dollars | |
|---|---|
| 2017 | 104.84 |
| 2016 | 104.1 |
| 2015 | 97.46 |
| 2014 | 93.68 |
| 2013 | 89.26 |
| 2012 | 87.34 |
| 2011 | 82.12 |
| 2010 | 81.2 |
| 2009 | 77.43 |
| 2008 | 86.83 |
| 2007 | 87.43 |
| 2006 | 79.11 |
| 2005 | 71.19 |
| 2004 | 65.93 |
| Estimated revenue in billion U.S. dollars | |
|---|---|
| 2017 | 104.84 |
| 2016 | 104.1 |
| 2015 | 97.46 |
| 2014 | 93.68 |
| 2013 | 89.26 |
| 2012 | 87.34 |
| 2011 | 82.12 |
| 2010 | 81.2 |
| 2009 | 77.43 |
| 2008 | 86.83 |
| 2007 | 87.43 |
| 2006 | 79.11 |
| 2005 | 71.19 |
| 2004 | 65.93 |
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Description
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The statistic shows estimates for the annual aggregate revenue of the U.S. advertising and related services industry from 2004 and 2017. In 2017, the industry generated an estimated revenue of 104.8 billion U.S. dollars and reported 70.77 billion U.S. dollars in expenses. Ad agencies only contributed nearly a half (42.6 billion) of the industry's revenue, whereas media buying agencies generated some 7.9 billion U.S. dollars that year.
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- Show publisher information
- Release date
- November 2018
- Region
- United States
- Survey time period
- 2004 to 2017
- Special properties
- taxable employer firms; includes advertising agencies, public relations agencies, media buying agencies, media representatives, outdoor advertising and direct mail advertising service providers, advertising material distribution services and other services related to advertising
- Supplementary notes
-
Estimates cover taxable and tax-exempt firms.
Estimates have been adjusted using results of the 2012 Economic Census where applicable.
Figures have been rounded.
Source
- Show sources information
- Show publisher information
- Release date
- November 2018
More information
- Region
- United States
- Survey time period
- 2004 to 2017
- Special properties
- taxable employer firms; includes advertising agencies, public relations agencies, media buying agencies, media representatives, outdoor advertising and direct mail advertising service providers, advertising material distribution services and other services related to advertising
- Supplementary notes
-
Estimates cover taxable and tax-exempt firms.
Estimates have been adjusted using results of the 2012 Economic Census where applicable.
Figures have been rounded.
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Statistics on "Advertising agencies in the U.S."
- Industry overview
The most important statistics
- Estimated aggregate revenue of the U.S. advertising, public relations, and related service industry from 2004 to 2017 (in billion U.S. dollars)Revenue of the U.S. advertising industry 2004-2017
- Advertising agencies revenue in the U.S. 2010-2022 (in billion U.S. dollars)Advertising agencies revenue in the U.S. 2010-2022
- Revenue generated by advertising agencies in the United States in 2017, by source (in million U.S. dollars)Ad agency revenue in the U.S. 2017, by source
- Change in agency revenue in the United States from 2001 to 2017U.S. agency revenue growth 2001-2017
- U.S. agency revenue from 2011 to 2017, by discipline (in billion U.S. dollars)U.S. agency revenue 2011-2017, by discipline
- Growth rate of U.S. agency revenue from 2009 to 2017, by disciplineGrowth rate of U.S. agency revenue 2009-2017, by discipline
- Number of establishments in the advertising and related services industry in the United States from 2007 to 2016, by sector Number of establishments in U.S. advertising industry 2007-2016, by sector
- Advertising spending in the advertising agencies industry in the United States from 2010 to 2017 (in million U.S. dollars)U.S. advertising agencies ad spend 2010-2017
- Marketing services
The most important statistics
- Number of merger and acquisition (M&A) transactions in the marketing services sector worldwide from 2016 to 2018, by serviceNumber of marketing services sector M&A deals worldwide 2016-2018, by service
- Number of merger and acquisition (M&A) transactions in the marketing services sector worldwide from 2016 to 2018, by regionNumber of marketing services sector M&A deals worldwide 2016-2018, by region
- Marketing services spending worldwide from 2012 to 2018 (in billion U.S. dollars)Global marketing services spending 2012-2018
- Marketing services spending in North America from 2015 to 2018 (in billion U.S. dollars)Marketing services spending in North America 2015-2018
- Small and medium businesses digital marketing services spending in the United States in 2020, by target (in billion U.S. dollars)SMBs in the U.S.: digital marketing services spending 2020, by target
- Employment and payroll
The most important statistics
- Number of advertising agencies' employees in the United States from January 2010 to October 2015Advertising agency employment in the U.S. 2010-2015
- Growth rate of agency revenue in the U.S. in 2016, by disciplineGrowth rate of agency revenue in the U.S. 2016, by discipline
- Annual payroll* in U.S. advertising and related services industry in 2014 and 2016, by sector (in million U.S. dollars)Annual payroll in U.S. advertising services 2014-2016, by sector
- Best paid people in advertising technology worldwide in 2015 (in million U.S. dollars)Best paid advertising technology personnel worldwide 2015
- Best paid agency managers worldwide in 2015 (in million U.S. dollars)Best paid agency managers worldwide 2015
- Global rankings
The most important statistics
- Leading global media holding groups worldwide in 2016, by overall activity billingsLeading global media holding groups 2016, by billings
- Leading advertising agency groups worldwide in 2016, by revenue (in million U.S. dollars)Revenue of the world's largest ad agency groups 2016
- Leading digital agency networks worldwide in 2017, by revenue (in million U.S. dollars)Leading digital agency networks worldwide 2017
- World's largest public relations networks in 2016, based on PR revenue (in million U.S. dollars)Revenue of world's largest PR networks in 2016
- Leading PR agencies worldwide in 2017, by fee income (in million U.S. dollars)Leading PR agencies worldwide 2017
- Most creative agency networks of 2018 by number of points in the WARC Creative 100 WARC Creative: most creative agency networks in 2018
- The most creative advertising agencies in the world in 2015, according to Directory's Big Won Creative IndexThe most creative advertising agencies in the world in 2015
- U.S. rankings
The most important statistics
- Leading advertising and marketing-services agencies in the United States in 2017, by revenue (in million U.S. dollars)Leading U.S. ad agencies 2017, by revenue
- Leading digital agency networks in the United States in 2017, by revenue (in million U.S. dollars)Leading digital agency networks in the U.S. 2017
- Leading public relations firms with major U.S. operations in 2017, by net fees (in million U.S. dollars)Leading PR firms in the U.S. 2017, by net fees
- Leading public relations firms with major U.S. operations in 2017, by number of employeesLeading PR firms in the U.S. in 2017, by number of employees
- Leading Hispanic agencies in the United States in 2014, ranked by revenue (in million U.S. dollars)Leading Hispanic agencies in the U.S. 2014, by revenue
- Leading media agencies in the United States in 2014, ranked by revenue from Hispanic media activities (in million U.S. dollars)Leading Hispanic media agencies in the U.S. 2014
- Market leaders
The most important statistics
- Interpublic Group's revenue from 2006 to 2018 (in billion U.S. dollars)Interpublic Group's revenue 2006-2018
- Omnicom Group's revenue from 2006 to 2018 (in billion U.S. dollars)Omnicom Group's revenue 2006-2018
- Revenue generated by WPP from 2006 to 2017 (in billion British pounds)WPP: annual revenue 2006-2017
- Digital media spending of WPP on Google and Facebook worldwide from 2014 and 2016 (in million U.S. dollars)WPP digital media spending on Google and Facebook 2014-2016
- Revenue generated by Dentsu worldwide from 2014 to 2018 (in billion Japanese yen)Dentsu: global revenue 2014-2018
- Global revenue of the Publicis Groupe from 2008 to 2018 (in billion euros)Revenue of the Publicis Groupe 2008-2018
- Distribution of revenue generated by Havas Group from 2013 to 2016, by regionHavas Group revenue 2013-2016, by region
- Number of acquisitions carried out by selected advertising agencies as of July 2017Number of acquisitions made by ad agencies worldwide as of 2017
- Doing business
The most important statistics
- Number of marketing/advertising agencies hired per company in the United States as of April 2016Number of agencies hired per company in the U.S. 2016
- Most in-demand agency services among companies in the United States as of April 2016Most in-demand agency services in the U.S. 2016
- How many outside agencies, PR firms, or other services companies are regularly involved in content production?Number of outside companies involved in content production in the U.S. 2016
- Leading factors influencing the success of advertising pitch in the United States as of January 2018Leading factors influencing advertising pitch wins in the U.S. 2018
- Likelihood of using selected social networks in client campaigns according to advertising agencies in the United States as of 2nd quarter 2017Social media used in client campaigns by U.S. ad agencies 2017
- What is your approximate win rate?U.S. ad agencies: win rates 2015
- Why do you think your win rate isn't better?U.S. ad agencies: reasons for low win rates 2015
- Client retention rates of the leading public relations agencies as of March 2019Client retention rates of leading PR agencies as of March 2019
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Global ad spend 2015-2016, by medium
- Growth of global advertising revenues 2015-2019, by medium
- Global ad spend growth 2010-2019
- Global ad spend 2016, by region
- Advertising expenditure growth in selected countries 2015-2019
- Italy: internet advertising market share 2015, by device
- Italy: advertising market value 2008-2015
- Italy: advertising market share 2015, by sector
- Media advertising investment value in France 2011-2014
- Employees in the advertising services industry in Denmark 2008-2016, by gender
- Advertising job openings in the media sector in Germany 2018, by job area
- Advertising job openings in the advertising industry in Germany 2003-2018
- Number of employees in the advertising services industry in Denmark 2008-2016
- Advertising job openings in the media sector in Germany 2004-2018
- Value of advertising imports in South Korea 2013-2016
- Italy: turnover of audio visual advertising 2013-2017
- Consumer trust in advertising in the United Kingdom (UK) 2015
- Number of B2B magazine titles in Italy 2009-2013
- Distribution of the media market value in Canada in 2013, by category
- Personnel costs of the information & communication sector in the UK 2008-2014
Studies
- Advertising industry in Spain
- Advertising in Germany
- Digital advertising in Europe
- Advertising in Europe
- Advertising in the United Kingdom (UK)
- Advertising market in the U.S.
- TV advertising in the U.S.
- Advertising in Africa
- Advertising in Brazil
- Luxury advertising and marketing
- Advertising in Mexico
- Advertising in the Nordics
- Advertising in Italy
- Advertising in the Netherlands
- Advertising in North America
Statistics on "Advertising agencies in the U.S."
- Estimated aggregate revenue of the U.S. advertising, public relations, and related service industry from 2004 to 2017 (in billion U.S. dollars)
- Advertising agencies revenue in the U.S. 2010-2022 (in billion U.S. dollars)
- Revenue generated by advertising agencies in the United States in 2017, by source (in million U.S. dollars)
- Change in agency revenue in the United States from 2001 to 2017
- U.S. agency revenue from 2011 to 2017, by discipline (in billion U.S. dollars)
- Growth rate of U.S. agency revenue from 2009 to 2017, by discipline
- Number of establishments in the advertising and related services industry in the United States from 2007 to 2016, by sector
- Advertising spending in the advertising agencies industry in the United States from 2010 to 2017 (in million U.S. dollars)
- Revenue of digital advertising agencies in the United States from 2013 to 2018 (in billion U.S. dollars)
- Share of digital in advertising agency revenue in the United States from 2009 to 2017
- Estimated expenses of the U.S. advertising, public relations and related services industry from 2007 to 2017 (in billion U.S. dollars)
- Number of merger and acquisition (M&A) transactions in the marketing services sector worldwide from 2016 to 2018, by service
- Number of merger and acquisition (M&A) transactions in the marketing services sector worldwide from 2016 to 2018, by region
- Marketing services spending worldwide from 2012 to 2018 (in billion U.S. dollars)
- Marketing services spending in North America from 2015 to 2018 (in billion U.S. dollars)
- Small and medium businesses digital marketing services spending in the United States in 2020, by target (in billion U.S. dollars)
- Number of advertising agencies' employees in the United States from January 2010 to October 2015
- Growth rate of agency revenue in the U.S. in 2016, by discipline
- Annual payroll* in U.S. advertising and related services industry in 2014 and 2016, by sector (in million U.S. dollars)
- Best paid people in advertising technology worldwide in 2015 (in million U.S. dollars)
- Best paid agency managers worldwide in 2015 (in million U.S. dollars)
- Leading global media holding groups worldwide in 2016, by overall activity billings
- Leading advertising agency groups worldwide in 2016, by revenue (in million U.S. dollars)
- Leading digital agency networks worldwide in 2017, by revenue (in million U.S. dollars)
- World's largest public relations networks in 2016, based on PR revenue (in million U.S. dollars)
- Leading PR agencies worldwide in 2017, by fee income (in million U.S. dollars)
- Most creative agency networks of 2018 by number of points in the WARC Creative 100
- The most creative advertising agencies in the world in 2015, according to Directory's Big Won Creative Index
- Leading advertising and marketing-services agencies in the United States in 2017, by revenue (in million U.S. dollars)
- Leading digital agency networks in the United States in 2017, by revenue (in million U.S. dollars)
- Leading public relations firms with major U.S. operations in 2017, by net fees (in million U.S. dollars)
- Leading public relations firms with major U.S. operations in 2017, by number of employees
- Leading Hispanic agencies in the United States in 2014, ranked by revenue (in million U.S. dollars)
- Leading media agencies in the United States in 2014, ranked by revenue from Hispanic media activities (in million U.S. dollars)
- Interpublic Group's revenue from 2006 to 2018 (in billion U.S. dollars)
- Omnicom Group's revenue from 2006 to 2018 (in billion U.S. dollars)
- Revenue generated by WPP from 2006 to 2017 (in billion British pounds)
- Digital media spending of WPP on Google and Facebook worldwide from 2014 and 2016 (in million U.S. dollars)
- Revenue generated by Dentsu worldwide from 2014 to 2018 (in billion Japanese yen)
- Global revenue of the Publicis Groupe from 2008 to 2018 (in billion euros)
- Distribution of revenue generated by Havas Group from 2013 to 2016, by region
- Number of acquisitions carried out by selected advertising agencies as of July 2017
- Number of acquisitions carried out by selected advertising holdings worldwide from 2016 to 2018
- Number of marketing/advertising agencies hired per company in the United States as of April 2016
- Most in-demand agency services among companies in the United States as of April 2016
- How many outside agencies, PR firms, or other services companies are regularly involved in content production?
- Leading factors influencing the success of advertising pitch in the United States as of January 2018
- Likelihood of using selected social networks in client campaigns according to advertising agencies in the United States as of 2nd quarter 2017
- What is your approximate win rate?
- Why do you think your win rate isn't better?
- Client retention rates of the leading public relations agencies as of March 2019
- Ways marketing agencies charged their clients for services rendered worldwide as of late 2014, by digital marketing channel
- Do you receive rebates from media vendors?
- Are rebates received from media vendors disclosed to your clients?
- Level of concern about ad blocking impact according to advertising agency professionals in the United States as of May 2015
- What level of seniority do you hope to achieve within your current company/within the industry?
- Leading challenges of working with an advertising/marketing agency in the United States as of April 2016
- Distribution of advertising spending worldwide in 2015 and 2016, by medium
- Growth of global advertising revenues from 2015 to 2019, by medium
- Change in advertising spending worldwide from 2010 to 2019
- Distribution of advertising spending worldwide in 2016, by region
- Change in advertising expenditure in selected countries from 2015 to 2019
- Market share of the internet advertising industry in Italy in 2015, by device
- Market value of the advertising industry in Italy from 2008 to 2015 (in billion euros)
- Market share of the advertising industry in Italy in 2015, by sector
- Total net value of media advertising investment in France from 2011 to 2014 (in billion euros)
- Number of employees in the advertising services industry in Denmark from 2008 to 2016, by gender
- Number of job offers in advertising in the media sector in Germany in 2018, by job area
- Number of offers for advertising jobs in the advertising industry in Germany from 2003 to 2018
- Number of employees in the advertising services industry in Denmark from 2008 to 2016
- Number of job offers in advertising in the media sector in Germany from 2004 to 2018
- Value of advertising imports to South Korea from 2013 to 2016 (in billion South Korean won)
- Annual turnover of the audio visual advertising sector in Italy from 2013 to 2017 (in billion euros)
- Which of the following forms of advertising do you trust?
- Number of business-to-business magazine titles (B2B) in Italy from 2009 to 2013
- Distribution of the media market value in Canada in 2013, by category
- Annual personnel costs of the information and communication sector in the United Kingdom (UK) from 2008 to 2014 (in million euros)
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