In 2022, revenues of the advertising, public relations (PR), and related services sector in the United States reached nearly 171 billion U.S. dollars, up from little more than 153 billion dollars a year earlier – an annual growth of almost 11.5 percent. For comparison, the U.S. ad, PR & media buying sector's expenses increased by 12.5 percent to about 107 billion dollars in 2022.
Ad audiences and where to find them
TV remained the leading offline advertising touchpoint in the U.S. as of December 2023. Almost half of surveyed consumers included the silver screen among the non-digital media where they came across ads throughout the four weeks preceding the data collection. However, the internet quasi ubiquity was undeniable: social media was the online channel with the highest reach in the U.S., mentioned by 44 percent of respondents. Video portals like YouTube and video streaming platforms like Netflix tied for second, each selected by 37 percent.
What Americans want from online ads: less nuisance, more fun
During the same December 2023 study, about 40 percent of U.S. consumers reported feeling annoyed by digital ads. Some 35 percent also disliked receiving online ads based on their search history. A digital format that intends to be less invasive and more conversational is that of influencer marketing. According to that survey, the most popular digital influencer categories in the U.S. were, by far comedy and music, chosen by 42 and 39 percent of responding adults, respectively.
Estimated revenue of the advertising, public relations, and related services industry in the United States from 2004 to 2022
(in billion U.S. dollars)
including ad, PR, and media buying agencies, media representatives, outdoor advertising, and direct mail advertising companies, ad material distribution services, and other services related to advertising
Supplementary notes
Statista calculated the figures based on the source's data.
Numbers have been rounded.
Data preceding 2013 comes from earlier releases.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Statista. (April 11, 2024). Estimated revenue of the advertising, public relations, and related services industry in the United States from 2004 to 2022 (in billion U.S. dollars) [Graph]. In Statista. Retrieved December 12, 2024, from https://www.statista.com/statistics/183932/estimated-revenue-in-advertising-and-related-services-since-2000/
Statista. "Estimated revenue of the advertising, public relations, and related services industry in the United States from 2004 to 2022 (in billion U.S. dollars)." Chart. April 11, 2024. Statista. Accessed December 12, 2024. https://www.statista.com/statistics/183932/estimated-revenue-in-advertising-and-related-services-since-2000/
Statista. (2024). Estimated revenue of the advertising, public relations, and related services industry in the United States from 2004 to 2022 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: December 12, 2024. https://www.statista.com/statistics/183932/estimated-revenue-in-advertising-and-related-services-since-2000/
Statista. "Estimated Revenue of The Advertising, Public Relations, and Related Services Industry in The United States from 2004 to 2022 (in Billion U.S. Dollars)." Statista, Statista Inc., 11 Apr 2024, https://www.statista.com/statistics/183932/estimated-revenue-in-advertising-and-related-services-since-2000/
Statista, Estimated revenue of the advertising, public relations, and related services industry in the United States from 2004 to 2022 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/183932/estimated-revenue-in-advertising-and-related-services-since-2000/ (last visited December 12, 2024)
Estimated revenue of the advertising, public relations, and related services industry in the United States from 2004 to 2022 (in billion U.S. dollars) [Graph], Statista, April 11, 2024. [Online]. Available: https://www.statista.com/statistics/183932/estimated-revenue-in-advertising-and-related-services-since-2000/