Revenue of the U.S. advertising industry 2004-2017

Estimated aggregate revenue of the U.S. advertising, public relations, and related service industry from 2004 to 2017 (in billion U.S. dollars)

Revenue of the U.S. advertising industry 2004-2017 The statistic shows estimates for the annual aggregate revenue of the U.S. advertising and related services industry from 2004 and 2017. In 2017, the industry generated an estimated revenue of 104.8 billion U.S. dollars and reported 70.77 billion U.S. dollars in expenses. Ad agencies only contributed nearly a half (42.6 billion) of the industry's revenue, whereas media buying agencies generated some 7.9 billion U.S. dollars that year.
Show more

Estimated aggregate revenue of the U.S. advertising, public relations, and related service industry from 2004 to 2017 (in billion U.S. dollars)

Loading statistic...
Estimated revenue in billion U.S. dollars
2017104.84
2016104.1
201597.46
201493.68
201389.26
201287.34
201182.12
201081.2
200977.43
200886.83
200787.43
200679.11
200571.19
200465.93
Estimated revenue in billion U.S. dollars
2017104.84
2016104.1
201597.46
201493.68
201389.26
201287.34
201182.12
201081.2
200977.43
200886.83
200787.43
200679.11
200571.19
200465.93
Download Settings Share
Chart type
Datalabels
Share on Social Media
HTML code to embed chart as PNG (FAQ)
Download started
Please be patient - this may take a moment

Description

Source

More information

The statistic shows estimates for the annual aggregate revenue of the U.S. advertising and related services industry from 2004 and 2017. In 2017, the industry generated an estimated revenue of 104.8 billion U.S. dollars and reported 70.77 billion U.S. dollars in expenses. Ad agencies only contributed nearly a half (42.6 billion) of the industry's revenue, whereas media buying agencies generated some 7.9 billion U.S. dollars that year.
Show more
Release date
November 2018
Region
United States
Survey time period
2004 to 2017
Special properties
taxable employer firms; includes advertising agencies, public relations agencies, media buying agencies, media representatives, outdoor advertising and direct mail advertising service providers, advertising material distribution services and other services related to advertising
Supplementary notes
Estimates cover taxable and tax-exempt firms.
Estimates have been adjusted using results of the 2012 Economic Census where applicable.
Figures have been rounded.
Statista Accounts: Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$49 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.
Leading companies trust Statista:
paypalgoogleadobepgsamsungtelekom
Related Studies: Available to Download in PDF or PPTX Format
Advertising market in the U.S.
Advertising market in the U.S.

All Information
in one Presentation

Advertising market in the U.S.

Everything On "Advertising market in the U.S." in One Document: Edited and Divided into Handy Chapters. Including Detailed References.

Other Reports & Dossiers
I think of Statista as Google for researchers. Statista provides you with the information you search for right away.
Dr. Horst Stipp

Dr. Horst Stipp
EVP, Research & Innovation, Advertising Research Foundation

Statistics on "Advertising agencies in the U.S."
  • Industry overview
  • Marketing services
  • Employment and payroll
  • Global rankings
  • U.S. rankings
  • Market leaders
  • Doing business
Discover Statista
Need help with using Statista for your research? Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Learn more about how Statista can support your business.
Do you have any questions about our business solutions?

We provide you with detailed information about our Corporate Account.