Estimated aggregate revenue of the U.S. advertising, public relations, and related service industry from 2004 to 2016 (in billion U.S. dollars)

Revenue of the U.S. advertising industry 2004-2016 The statistic shows estimates for the annual aggregate revenue of the U.S. advertising and related services industry from 2004 and 2016. In 2016, the industry generated an estimated revenue of 103.7 billion U.S. dollars. and reported 70.77 billion U.S. dollars in expenses. Ad agencies only contributed nearly a half (42.6 billion) of the industry's revenue, whereas media buying agencies generated some 7.9 billion U.S. dollars that year.
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Estimated revenue in billion U.S. dollars
200465.93
200571.19
200679.11
200787.43
200886.83
200977.43
201081.2
201182.12
201287.34
201389.26
201493.68
201597.46
2016103.74
Estimated revenue in billion U.S. dollars
200465.93
200571.19
200679.11
200787.43
200886.83
200977.43
201081.2
201182.12
201287.34
201389.26
201493.68
201597.46
2016103.74
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Description Source More information
The statistic shows estimates for the annual aggregate revenue of the U.S. advertising and related services industry from 2004 and 2016. In 2016, the industry generated an estimated revenue of 103.7 billion U.S. dollars. and reported 70.77 billion U.S. dollars in expenses. Ad agencies only contributed nearly a half (42.6 billion) of the industry's revenue, whereas media buying agencies generated some 7.9 billion U.S. dollars that year.
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Release date
November 2017
Region
United States
Survey time period
2004 to 2016
Special properties
taxable employer firms; includes advertising agencies, public relations agencies, media buying agencies, media representatives, outdoor advertising and direct mail advertising service providers, advertising material distribution services and other services related to advertising
Supplementary notes
Estimates cover taxable and tax-exempt firms.
Data for the period 2007 to 2013 has been adjusted using results of the 2007 Economic Census where applicable.
Figures have been rounded.

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