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Revenue of the U.S. advertising industry 2004-2015

Estimated aggregate revenue of the U.S. advertising, public relations, and related service industry from 2004 to 2015 (in billion U.S. dollars)

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The statistic above shows estimates for the annual aggregate revenue of the U.S. advertising and related services industry between 2004 and 2015. In 2015, it generated an estimated revenue of 95.35 billion U.S. dollars. and eported 76.44 billion U.S. dollars in expenses. Ad agencies only contributed nearly a half (40 billion) of the industry's revenue, whereas media buying agencies generated some 7.5 billion U.S. dollars.

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Client retention rates of leading PR agencies as of June 2017

Client retention rates of leading PR agencies as of June 2017

The most creative advertising agencies in the world in 2015

The most creative advertising agencies in the world in 2015

Omnicom Group's revenue 2006-2016

Omnicom Group's revenue 2006-2016

Ad agency revenue in the U.S. 2015, by source

Ad agency revenue in the U.S. 2015, by source

Number of establishments in U.S. advertising industry 2007-2015, by sector

Number of establishments in U.S. advertising industry 2007-2015, by sector

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Statistics on "Advertising agencies in the U.S."

Industry overview

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Estimated aggregate revenue of the U.S. advertising, public relations, and related service industry from 2004 to 2015 (in billion U.S. dollars)Revenue of the U.S. advertising industry 2004-2015
Revenue of advertising agencies (NAICS 54181) in United States from 2008 to 2020 (in million U.S. dollars)Forecast: revenue advertising agencies US 2008-2020
Revenue generated by advertising agencies in the United States in 2015, by source (in billion U.S. dollars)Ad agency revenue in the U.S. 2015, by source
Change in agency revenue in the United States from 2001 to 2016U.S. agency revenue growth 2001-2016
U.S. agency revenue from 2011 to 2016, by discipline (in billion U.S. dollars)U.S. agency revenue 2011-2016, by discipline
Growth rate of U.S. agency revenue from 2011 to 2016, by disciplineGrowth rate of U.S. agency revenue 2011-2016, by discipline
Number of establishments in the advertising and related services industry in the United States from 2007 to 2015, by sector Number of establishments in U.S. advertising industry 2007-2015, by sector
Advertising spending in the advertising agencies industry in the United States from 2010 to 2016 (in million U.S. dollars)U.S. advertising agencies ad spend 2010-2016

Employment and payroll

The most important statistics

Number of advertising agencies' employees in the United States from January 2010 to October 2015Advertising agency emplyment in the U.S. 2010-2015
Growth rate of agency revenue and agency jobs in the U.S. in 2014, by disciplineGrowth rate of agency revenue and agency jobs in the U.S. 2014, by discipline
Annual payroll* in U.S. advertising and related services industry in 2014 and 2015, by sector (in million U.S. dollars)Annual payroll in U.S. advertising services 2014-2015, by sector
Best paid people in advertising technology worldwide in 2015 (in million U.S. dollars)Best paid advertising technology personnel worldwide 2015
Best paid agency managers worldwide in 2014 (in million U.S. dollars)Best paid agency managers worldwide 2014

Global rankings

The most important statistics

Leading global media agency groups worldwide in 2014, by billingsLeading global media agency groups 2014
Leading advertising agency groups worldwide in 2014, by revenue (in million U.S. dollars)Revenue of the world's largest ad agency groups 2014
Leading digital agency networks worldwide in 2016, by revenue (in million U.S. dollars)Leading digital agency networks worldwide 2016
World's largest public relations networks in 2014, based on PR revenue (in million U.S. dollar)Revenue of world's largest PR networks in 2014
Leading PR agencies worldwide in 2016, by fee income (in million U.S. dollars)Leading PR agencies worldwide 2016
Most creative agency networks by number of points in the 2016 Gunn ReportGunn Report: most creative agency networks in 2016
The most creative advertising agencies in the world in 2015, according to Directory's Big Won Creative IndexThe most creative advertising agencies in the world in 2015

U.S. rankings

The most important statistics

Leading advertising and marketing-services agencies in the United States in 2016, by revenue (in million U.S. dollars)Leading U.S. ad agencies 2016
Leading digital agency networks in the United States in 2016, by revenue (in million U.S. dollars)Leading digital agency networks in the U.S. 2016
Leading public relations firms with major U.S. operations in 2016, by net fees (in million U.S. dollars)Leading PR firms in the U.S. 2016, by net fees
Leading public relations firms with major U.S. operations in 2016, by number of employeesLeading PR firms in the U.S. in 2016, by number of employees
Leading Hispanic agencies in the United States in 2014, ranked by revenue (in million U.S. dollars)Leading Hispanic agencies in the U.S. 2014, by revenue
Leading media agencies in the United States in 2014, ranked by revenue from Hispanic media activities (in million U.S. dollars)Leading Hispanic media agencies in the U.S. 2014

Market leaders

The most important statistics

Interpublic Group's revenue from 2006 to 2016 (in billion U.S. dollars)Interpublic Group's revenue 2006-2016
Omnicom Group's revenue from 2006 to 2016 (in billion U.S. dollars)Omnicom Group's revenue 2006-2016
Revenue generated by WPP from 2006 to 2016 (in billion British pounds)WPP: annual revenue 2006-2016
Digital media spending of WPP on selected platforms worldwide in 2014 and 2015 (in million U.S. dollars)WPP digital media spending 2014-2015
Revenue generated by Dentsu worldwide from 2014 to 2016 (in billion Japanese yen)Dentsu: global revenue 2014-2016
Global revenue of the Publicis Groupe from 2008 to 2016Revenue of the Publicis Groupe 2008-2016
Number of acquisitions carried out by selected advertising holdings worldwide from 2008 to 2015Number of acquisitions carried out by major ad holdings 2008-2015

Doing business

The most important statistics

Number of marketing/advertising agencies hired per company in the United States as of April 2016Number of agencies hired per company in the U.S. 2016
Most in-demand agency services among companies in the United States as of April 2016Most in-demand agency services in the U.S. 2016
How many outside agencies, PR firms, or other services companies are regularly involved in content production?Number of outside companies involved in content production in the U.S. 2016
Likelihood of using selected social networks in client campaigns according to advertising agencies in the United States as of 1st quarter 2017Social media used in client campaigns by U.S. ad agencies 2017
What is your approximate win rate?U.S. ad agencies: win rates 2015
Why do you think your win rate isn't better?U.S. ad agencies: reasons for low win rates 2015
Client retention rates of the leading public relations agencies as of June 2017Client retention rates of leading PR agencies as of June 2017
Ways marketing agencies charged their clients for services rendered worldwide as of late 2014, by digital marketing channelMarketing agencies: methods of charging clients 2014, by channel

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