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Key brands' market share of ground coffee in the U.S. 2020

In the 52 weeks ended May 17, 2020, Folgers was the leading ground coffee brand in the United States, accounting for about over 25 percent of the U.S. ground coffee market. Starbucks ranked in second place, with a market share of around 12 percent.

Coffee brands in the United States

The leading coffee brand of 2020, Folgers Coffee, produced over one billion U.S. dollars in sales in the United States that year. Dunkin’, which stood in fifth place, reached sales numbers of about 315 million U.S. dollars. In the previous year, private labels dominated the single-cup coffee brand sales list in the United States. Private labels single-cup sales amounted to about 950 million U.S. dollars. Other major brands on the list included Starbucks and Keurig Donut Shop.

Coffee brands in U.S. C-stores

Stok was by far the most popular brand of cold brew coffee bought in C-stores (convenience stores) in the United States in 2019. C-store sales of Stok cold brew coffee reached nearly 7 million U.S. dollars that year. Within that year’s cappuccino/iced coffee category, Starbucks Frappuccino and Doubleshot each generated the highest sales figures in the country.

Market share of ground coffee in the United States in 2020, by leading brands

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Sources

Release date

July 2020

Region

United States

Survey time period

52 weeks ended May 17, 2020

Supplementary notes

Total U.S. sales through supermarkets, drug stores, gas and convenience stores, mass merchandisers, military commissaries and select club and dollar retail chains for the 52 weeks ended May 17, 2020.

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Statistics on "Coffee market in the U.S."

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