Super Bowl advertising containing a social media element in the United States from 2012 to 2015

Super Bowl ads with a social media element in the U.S. 2012-2015 The chat presents information on super Bowl advertising containing a social media element in the United States from 2012 to 2015. In 2015, 57 percent of all 60 non-promo ads contained a hashtag, 48 percent contained a URL and five percent mentioned Facebook.
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2012201320142015
Total number of ads (excluding promos)62636060
Share of ads containing a hashtag10445557
Share of ads containing a URL60403848
Share of ads mentioning Facebook13685
Share of ads mentioning Shazam8050
2012201320142015
Total number of ads (excluding promos)62636060
Share of ads containing a hashtag10445557
Share of ads containing a URL60403848
Share of ads mentioning Facebook13685
Share of ads mentioning Shazam8050
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Description Source More information
The chat presents information on super Bowl advertising containing a social media element in the United States from 2012 to 2015. In 2015, 57 percent of all 60 non-promo ads contained a hashtag, 48 percent contained a URL and five percent mentioned Facebook.
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Release date
January 2016
Region
United States
Survey time period
2012 to 2015

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