Super Bowl advertising containing a social media element in the United States from 2012 to 2015

The chat presents information on super Bowl advertising containing a social media element in the United States from 2012 to 2015. In 2015, 57 percent of all 60 non-promo ads contained a hashtag, 48 percent contained a URL and five percent mentioned Facebook.

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 2012201320142015
Total number of ads (excluding promos) 62 63 60 60
Share of ads containing a hashtag 10 44 55 57
Share of ads containing a URL 60 40 38 48
Share of ads mentioning Facebook 13 6 8 5
Share of ads mentioning Shazam 8 0 5 0
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