Pinterest categories from which mom pinners make promoted pin purchases in the United States as of April 2015

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MomsNon-Moms
Gardening products52%0
Art and craft products52%32%
Hair care products43%4%
Fashion and clothing43%32%
Baby/children's care products/toys43%8%
Nail products/nail art39%8%
Home improvement or decorating products39%4%
Make-up and skin care products35%12%
Food products35%12%
Household cleaning and maintenance products30%4%
Entertainment products, like movies or games26%16%
Recipes22%16%
Jewelry and accessories22%24%
© Statista 2017

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About This Statistic

This statistic presents the categories from which pinners and acitve mom pinners make promoted pin purchases in the United States as of April 2015. During the survey period, it was found that 52 percent of active mom pinners made promoted pin purchases from gardening products.

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