Pinterest categories from which mom pinners make promoted pin purchases in the United States as of April 2015

Loading statistic...
Expand statistic
Gardening products52%0
Art and craft products52%32%
Hair care products43%4%
Fashion and clothing43%32%
Baby/children's care products/toys43%8%
Nail products/nail art39%8%
Home improvement or decorating products39%4%
Make-up and skin care products35%12%
Food products35%12%
Household cleaning and maintenance products30%4%
Entertainment products, like movies or games26%16%
Jewelry and accessories22%24%

© Statista 2017

Download Settings Share
Chart type
Share on Social Media
HTML code to embed chart as PNG (FAQ)
Description Source More information
This statistic presents the categories from which pinners and acitve mom pinners make promoted pin purchases in the United States as of April 2015. During the survey period, it was found that 52 percent of active mom pinners made promoted pin purchases from gardening products.
Show more
Release date
July 2015
United States
Survey time period
April 8 to 12, 2015
Number of respondents
1,015 respondents
Age group
15 years and older

Statista Accounts: Access All Statistics. Starting from $588 / Year

Statistics on "Social commerce"

  • Influence
  • Brand product pages
  • Facebook
The most important statistics
  • Pinterest
  • Instagram

Related Studies: Available to Download in PDF or PPTX Format

Social commerce

All Information
in one Presentation

Social commerce

Everything On "Social commerce" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.

Other Reports & Dossiers

Statista for Your Company: The Research and Analysis Tool

  • Product Film
  • Statistics
  • Downloads

Our Premium Statistics - facts for your business

Currently, Statista provides more than 1 million statistics.
93 percent (all Premium content) are exclusively accessible via our professional accounts.

Unlimited access

As a Statista Premium customer, you receive unlimited access to all statistics at all times. Including downloads of data in the most common formats (XLS, PDF & PNG). Create relevant and significant statistics in no time.

You are in good company

Further Content: Statistics, Studies, and Topic Pages

Our Business Solutions: Save Time and Money



per year
Your advantages
  • Full access to all our statistics
  • Download as XLS, PDF & PNG
  • Relevant data: complete source information
All functions of our platform illustrated face-to-face
  • Learn how Statista supports your company
  • Extensive tour across the whole portal
  • Personal guidance by our support team
The knowledge database for your company
  • All functions of the Premium Account
  • Access to dossiers, forecasts and studies
  • Access to our international database
  • Publishing rights and other exclusive functions