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Pinterest: number of monthly active users worldwide 2016-2020

As of the fourth quarter of 2020, Pinterest had 459 million monthly active users worldwide. During that period, the visual bookmarking platform had 98 million MAU in the United States, compared to 361 million international monthly active users.

Pinterest – the company

Launched in March 2010, Pinterest was the fastest site in history to reach 10 million unique monthly visitors and high user engagement metrics; a significant feat especially when considering that during much of its initial launch and growth, the site was invitation-only. Despite many social networks going public within a few years post-launch (Twitter: six years; Snap Inc.: six years), Pinterest only filed for an IPO in February 2019, almost nine years after launch, and started trading on April 18, 2019.

Pinterest usage

The social site’s strong user engagement with popular topics and themes such as fashion, home, garden and DIY and subsequently, relevant brands and influencers, forms the basis for its leading position in the area of social marketing and commerce. As of February 2018, 600 million searches were performed using Pinterest Lens, a camera search that recommends ideas to try inspired by things seen offline.

Number of monthly active Pinterest users worldwide from 2nd quarter 2016 to 4th quarter 2020

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Release date

February 2021



Survey time period

Q1 2016 to Q4 2020

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