Pinterest: number of monthly active users worldwide 2016-2019

As of the third fourth of 2019, Pinterest had 335 million monthly active users worldwide. During that period, the visual bookmarking platform had 88 million MAU in the United States, compared to 247 million international monthly active users.

Pinterest – the company

Launched in March 2010, Pinterest was the fastest site in history to reach 10 million unique monthly visitors and high user engagement metrics; a significant feat especially when considering that during much of its initial launch and growth, the site was invitation-only. Despite many social networks going public within a few years post-launch (Twitter: six years; Snap Inc.: six years), Pinterest only filed for an IPO in February 2019, almost nine years after launch, and started trading on April 18, 2019.

Pinterest usage

The social site’s strong user engagement with popular topics and themes such as fashion, home, garden and DIY and subsequently, relevant brands and influencers, forms the basis for its leading position in the area of social marketing and commerce. As of February 2018, 600 million searches were performed using Pinterest Lens, a camera search that recommends ideas to try inspired by things seen offline.

Number of monthly active Pinterest users worldwide from 1st quarter 2016 to 4th quarter 2019

Number of users in millions
Q4 '19335
Q3 '19322
Q2 '19300
Q1 '19291
Q4 '18265
Q3 '18251
Q2 '18231
Q1 '18239
Q4 '17216
Q3 '17204
Q2 '17185
Q1 '17175
Q4 '16160
Q3' 16150
Q2 '16135
Q1 '16128
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Source

Release date

February 2020

Region

Worldwide

Survey time period

Q1 2016 to Q4 2019

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Statistics on "Pinterest"

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