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Instagram usage 2019, by country
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Instagram usage 2019, by country
Usage penetration of Instagram in selected countries as of January 2019
This statistic gives information on the global Instagram audiences reach in selected global markets. As of January 2019, 58 percent of the population in Sweden were active Instagram users. The worldwide reach of the photo sharing app was 15 percent.
Usage penetration of Instagram in selected countries as of January 2019
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Description
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This statistic gives information on the global Instagram audiences reach in selected global markets. As of January 2019, 58 percent of the population in Sweden were active Instagram users. The worldwide reach of the photo sharing app was 15 percent.
Show more- Show sources information
- Show publisher information
- Release date
- January 2019
- Region
- Worldwide
- Survey time period
- January 2019
- Age group
- 13 years and older
- Special properties
- based on addressable ad audience
Source
- Show sources information
- Show publisher information
- Release date
- January 2019
More information
- Region
- Worldwide
- Survey time period
- January 2019
- Age group
- 13 years and older
- Special properties
- based on addressable ad audience
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Statistics on "Instagram"
- Overview
The most important statistics
- Projected revenue of Instagram from 2015 to 2021 (in million U.S. dollars)Estimated annual Instagram revenue 2015-2021
- Number of monthly active Instagram users from January 2013 to June 2018 (in millions)Number of monthly active Instagram users 2013-2018
- Number of daily active Instagram users from October 2016 to September 2017 (in millions)Number of daily active Instagram users 2017
- Number of daily active Instagram Stories users from October 2016 to January 2019 (in millions)Daily active users of Instagram Stories 2019
- Number of Instagram users in the United States from 2017 to 2022 (in millions)Instagram: number of users in the United States 2017-2022
- Projected annual Instagram user growth in the United States from 2017 to 2022U.S. Instagram user development 2017-2022
- Instagram penetration rate in the United States from 2017 to 2022U.S. Instagram usage rate 2017-2022
- Number of Instagram users worldwide from 2016 to 2022 (in millions)Instagram: number of global users 2016-2022
- Benchmark
The most important statistics
- Leading countries based on number of Instagram users as of January 2019 (in millions)Countries with the most Instagram users as of October 2019
- Most popular social networks of teenagers in the United States from fall 2012 to fall 2018Preferred social networks of U.S. teens 2012-2018
- Reach of leading social media and networking sites used by teenagers and young adults in the United States as of February 2017Reach of social media used by U.S. teens and young adults 2017
- Mobile audience reach of leading smartphone apps in the United States as of December 2018Reach of most popular U.S. smartphone apps 2018
- Average advertising revenue per user (AARPU) of selected media companies and online publishers in the United States from 2016 to 2020 (in U.S. dollars)U.S. average AARPU of media companies and publishers 2016-2020
- Demographics
The most important statistics
- Number of Instagram users in the United States as of August 2018, by age group (in millions)Number of U.S. Instagram users 2016, by age
- Distribution of Instagram users worldwide as of January 2019, by age and genderInstagram: distribution of global audiences 2019, by age and gender
- Distribution of Instagram users worldwide as of January 2018, by age groupInstagram: distribution of global audiences 2018, by age group
- Distribution of Instagram users worldwide as of January 2019, by genderInstagram: distribution of global audiences 2019, by gender
- Distribution of Instagram users in the United States as of February 2019, by age groupInstagram user share in the United States 2019, by age group
- Distribution of Instagram users in the United States as of February 2019, by genderInstagram user share in the United States 2019, by gender
- Percentage of U.S. adults who use Instagram as of January 2018, by age groupInstagram usage reach in the United States 2018, by age group
- Percentage of U.S. internet users who use Instagram as of January 2018, by annual household income (in U.S. dollars)Instagram usage reach in the United States 2018, by income
- Usage
The most important statistics
- Instagram accounts with the most followers worldwide as of January 2019 (in millions)Instagram accounts with the most followers worldwide 2019
- Usage penetration of Instagram in selected countries as of January 2019Instagram usage 2019, by country
- Share of internet users who regularly visit Instagram in the United States in 2018, by ageInternet users who regularly visit Instagram in the U.S. 2018, by age
- Frequency of Instagram use in the United States as of January 2018Instagram usage frequency in the United States 2018
- Frequency of Instagram use in the United States as of February 2018, by genderInstagram usage frequency in the United States 2018, by gender
- Frequency of Instagram use in the United States as of February 2018, by age groupInstagram usage frequency in the United States 2018, by age group
- Social media activities on select social networks by social media users in the United States in November 2018U.S. social media activities 2018, by platform
- Most popular tourist attractions worldwide on Instagram as of May 2017, by number of posts (in millions)Most instagrammed tourist attractions worldwide 2017
- Advertising and marketing
The most important statistics
- Leading social media platforms used by marketers worldwide as of January 2018Social media platforms used by marketers worldwide 2018
- Leading social media platforms used by B2B and B2C marketers worldwide as of January 2018Social media platforms used by marketers worldwide 2018, by target group
- Most important social media platforms for marketers worldwide as of January 2018Most important social media platforms for marketers worldwide 2018
- Most important social media platforms for B2B and B2C marketers as of January 2018Most important social media platforms for B2B and B2C marketers 2018
- Number of active Instagram business profiles from September 2016 to November 2017 (in millions)Number of Instagram business profiles 2016-2017
- Most popular publishers on Instagram as of January 2018, by user engagement (in million interactions)Instagram: most-engaged publishers 2018
- Average number of monthly brand posts on Instagram from January to December 2017Average monthly Instagram brand posts 2017
- Average number of monthly image posts by brands to Instagram as of December 2017, by profile sizeInstagram: monthly image posts by brands 2017, by profile size
- Influencers
The most important statistics
- Share of worldwide internet users who find brands or products through celebrity endorsements as of 1st quarter 2017, by age groupOnline brand discovery through celebrity endorsements 2017, by age
- Global Instagram influencer market size from 2017 to 2019 (in billion U.S. dollars)Instagram influencer market size 2017-2019
- Number of brand sponsored influencer posts on Instagram from 2016 to 2019 (in millions)Instagram: number of brand sponsored influencer posts 2016-2019
- Instagram influencer marketing spending worldwide from 2013 to 2020 (in million U.S. dollars)Global Instagram influencer marketing spending 2013-2020
- Distribution of active Instagram influencer accounts between 2013 and 2018, by number of followersActive Instagram influencers share 2013-2018, by number of followers
- Fastest-growing English-language influencers on Instagram as of November 2018, based on follower growth in the past 4 weeksFastest-growing English-language influencers on Instagram 2018
- Average media value per post of the most-followed fashion and beauty influencers on Instagram worldwide as of November 2018 (in U.S. dollars)Instagram post value of the most-followed fashion and beauty influencers 2018
- Average media value per post of the most-followed athletes on Instagram worldwide as of November 2018 (in U.S. dollars)Instagram post value of the most-followed athletes worldwide 2018
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Instagram: global Millennial membership 2014-2016
- Instagram: U.S. mobile user age distribution 2014
- Instagram users in Denmark 2016, by region
- Usage of Instagram just for reading content in Denmark 2015, by frequency
- Instagram's market share monthly in Poland 2018-2019
- Survey on Instagram usage in Finland 2017, by device
- Frequency of engaging with others' content on Instagram in Denmark 2015
- Municipalities on Instagram in Sweden 2016, by number weekly posts
- Instagram use in Taiwan 2018, by age group
- Instagram use in Taiwan 2018, by gender
- Italy: device used to manage your social activities about MFW on Instagram 2016
- Bayern Munich: number of social followers 2018, by social media
- Arsenal: number of social followers 2018, by social media
- Tottenham Hotspur: number of social followers 2018, by social media
- FC Barcelona: number of social followers 2018, by social media
- Australia: number of Twitter users 2014-2016
- Social networking time per U.S. user in July 2012, by gender
- Trust in news brands in Australia 2018 by age group
- Accessing Wikipedia in European countries 2013
- Distribution of Swedish political party leader's activity on Instagram 2018
Studies
- Social media usage in the Netherlands
- Social media and politics in the United States
- Social media usage in Belgium
- Social media advertising in the Netherlands
- Mobile social media usage in the United States
- Mobile social media usage worldwide
- Social media marketing
- Social media usage in Finland
- Brands on social media
- Social media and events
- Beauty content on social media
- Social media advertising in the U.S. (DMO)
- Social media usage in Sweden
- Social media usage in Denmark
- Social media usage in Norway
Statistics on "Instagram"
- Projected revenue of Instagram from 2015 to 2021 (in million U.S. dollars)
- Number of monthly active Instagram users from January 2013 to June 2018 (in millions)
- Number of daily active Instagram users from October 2016 to September 2017 (in millions)
- Number of daily active Instagram Stories users from October 2016 to January 2019 (in millions)
- Number of Instagram users in the United States from 2017 to 2022 (in millions)
- Projected annual Instagram user growth in the United States from 2017 to 2022
- Instagram penetration rate in the United States from 2017 to 2022
- Number of Instagram users worldwide from 2016 to 2022 (in millions)
- Price of selected acquisitions by Facebook as of July 2017 (in million U.S. dollars)
- Leading countries based on number of Instagram users as of January 2019 (in millions)
- Most popular social networks of teenagers in the United States from fall 2012 to fall 2018
- Reach of leading social media and networking sites used by teenagers and young adults in the United States as of February 2017
- Mobile audience reach of leading smartphone apps in the United States as of December 2018
- Average advertising revenue per user (AARPU) of selected media companies and online publishers in the United States from 2016 to 2020 (in U.S. dollars)
- Number of Instagram users in the United States as of August 2018, by age group (in millions)
- Distribution of Instagram users worldwide as of January 2019, by age and gender
- Distribution of Instagram users worldwide as of January 2018, by age group
- Distribution of Instagram users worldwide as of January 2019, by gender
- Distribution of Instagram users in the United States as of February 2019, by age group
- Distribution of Instagram users in the United States as of February 2019, by gender
- Percentage of U.S. adults who use Instagram as of January 2018, by age group
- Percentage of U.S. internet users who use Instagram as of January 2018, by annual household income (in U.S. dollars)
- Percentage of U.S. adults who use Instagram as of January 2018, by educational background
- Percentage of U.S. internet users who use Instagram in April 2015, by ethnicity
- Regional distribution of desktop traffic to Instagram.com as of January 2019, by country
- Instagram accounts with the most followers worldwide as of January 2019 (in millions)
- Usage penetration of Instagram in selected countries as of January 2019
- Share of internet users who regularly visit Instagram in the United States in 2018, by age
- Frequency of Instagram use in the United States as of January 2018
- Frequency of Instagram use in the United States as of February 2018, by gender
- Frequency of Instagram use in the United States as of February 2018, by age group
- Social media activities on select social networks by social media users in the United States in November 2018
- Most popular tourist attractions worldwide on Instagram as of May 2017, by number of posts (in millions)
- Most popular cities worldwide on Instagram as of December 2017, by hashtags (in millions)
- Social media platform on which social media users in the United States last made a purchase directly from a social media post as of October 2017
- Share of global internet users who have watched live a stream via Facebook, Instagram, or Twitter in the last month from 3rd quarter 2016 to 2nd quarter 2017
- Leading apps that male mobile users in the United States least can do without as of 2nd quarter 2017
- Leading apps that female mobile users in the United States least can do without as of 2nd quarter 2017
- Leading social media platforms used by marketers worldwide as of January 2018
- Leading social media platforms used by B2B and B2C marketers worldwide as of January 2018
- Most important social media platforms for marketers worldwide as of January 2018
- Most important social media platforms for B2B and B2C marketers as of January 2018
- Number of active Instagram business profiles from September 2016 to November 2017 (in millions)
- Most popular publishers on Instagram as of January 2018, by user engagement (in million interactions)
- Average number of monthly brand posts on Instagram from January to December 2017
- Average number of monthly image posts by brands to Instagram as of December 2017, by profile size
- Average number of monthly image posts by brands to Instagram from January 2016 to December 2017
- Average number of monthly video posts by brands to Instagram from January 2016 to December 2017
- Monthly follower growth of brand Instagram profiles from August to December 2017
- Average cost-per-click (CPC) on Instagram advertising in selected countries as of 4th quarter 2017 (in U.S. dollars)
- Average number of daily brand posts on Instagram in 2017, by vertical
- Share of worldwide internet users who find brands or products through celebrity endorsements as of 1st quarter 2017, by age group
- Global Instagram influencer market size from 2017 to 2019 (in billion U.S. dollars)
- Number of brand sponsored influencer posts on Instagram from 2016 to 2019 (in millions)
- Instagram influencer marketing spending worldwide from 2013 to 2020 (in million U.S. dollars)
- Distribution of active Instagram influencer accounts between 2013 and 2018, by number of followers
- Fastest-growing English-language influencers on Instagram as of November 2018, based on follower growth in the past 4 weeks
- Average media value per post of the most-followed fashion and beauty influencers on Instagram worldwide as of November 2018 (in U.S. dollars)
- Average media value per post of the most-followed athletes on Instagram worldwide as of November 2018 (in U.S. dollars)
- Share of social video posts of influencers on selected platforms worldwide as of February 2018, by influencer tier
- Share of worldwide Millennial internet with an Instagram account from 2014 to 2016
- Distribution of mobile Instagram users in the United States as of March 2014, by device and age
- Share of Instagram users in Denmark in 2016, by region
- Usage of Instagram just for reading content in Denmark in 2015, by frequency
- Social media market share held by Instagram in Poland from January 2018 to January 2019*
- On what device do you use Instagram?
- Engaging with others' content on Instagram in Denmark in 2015, by frequency
- Top ten municipalities on Instagram in Sweden as of January 2016, by number of posts per week
- Instagram usage among social media users in Taiwan as of November 2018, by age group
- Instagrarm usage among social media users in Taiwan as of November 2018, by gender
- Which devices do you use to manage your social activities on Instagram about the Milan Fashion Week?
- Number of social media followers of Bayern Munich from 2018, by social media (in million people)
- Number of social media followers of Arsenal from 2018, by social media (in million people)
- Number of social media followers of Tottenham Hotspur from 2018, by social media (in million people)
- Number of social media followers of FC Barcelona from 2018, by social media (in million people)
- Number of Twitter users in Australia from 2014 to 2016 (in millions)
- Social networking time per user in the United States in July 2012, by gender (in hours and minutes)
- Average trust score given to news brands in Australia as of February 2018, by age group
- Share of internet users accessing Wikipedia in selected European countries in 2013*
- Distribution of Swedish political party leader's activity on Instagram in 2018
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