Instagram audience reach with 74 percent. Kazakhstan also had a high Instagram audience reach, with 72.5 percent of the population using the social network. Although Portugal and Kuwait saw a relatively lower audience reach, the photo and video sharing platform still reached more than half of the population in both countries.
As of January 2023, Brunei was the country with the highest Countries and territories with the highest Instagram audience reach as of January 2023
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Statistics on Instagram
Overview
4
Benchmark
6
- Basic Statistic Global social networks ranked by number of users 2023
- Basic Statistic Global year-on-year social media audience growth 2023
- Premium Statistic Reach of most popular U.S. smartphone apps 2023
- Premium Statistic U.S. market share of leading social media websites 2022
- Basic Statistic Gen Z: selected social media platforms in the U.S. 2020-2025
- Basic Statistic ACSI - U.S. customer satisfaction with social platforms 2021-2022
Users
8
- Premium Statistic Instagram users worldwide 2018-2027
- Basic Statistic Countries with the most Instagram users 2023
- Premium Statistic Countries with biggest Instagram reach 2023
- Basic Statistic Instagram: distribution of global audiences 2023, by age and gender
- Basic Statistic Instagram: distribution of global audiences 2023, by age group
- Basic Statistic Instagram: distribution of global audiences 2023, by gender
- Premium Statistic U.S. Instagram users 2022, by age group
- Basic Statistic U.S. Instagram users 2022, by gender
Content reach
8
- Basic Statistic Instagram accounts with the most followers worldwide 2023
- Basic Statistic Instagram: most popular posts as of 2022
- Basic Statistic Instagram: average reach per post type 2022
- Premium Statistic Instagram: post interaction 2022, by format
- Premium Statistic Instagram: engagement on reels and posts 2022, by type of interaction
- Premium Statistic Instagram: average reach of posts 2022, by number of followers
- Basic Statistic Instagram: average reels reach 2022, by number of followers
- Basic Statistic Instagram: favorite types of posts for global users 2022
Creator economy
6
- Premium Statistic Fastest-growing Instagram creators worldwide 2022, by follower growth
- Premium Statistic Average Instagram reach of creator economy companies 2022
- Premium Statistic Share of Instagram reach among creator economy companies 2022, by service
- Premium Statistic Average Instagram reach of creator economy companies 2022, by service
- Premium Statistic Monthly revenues and Instagram reach of creator economy companies 2022
- Premium Statistic Paid ad spending and Instagram growth rate of creator economy companies 2022
Influencers
5
- Premium Statistic Engagement rates among global IG influencers 2018-2021, by profile size
- Premium Statistic Share of Instagram influencers worldwide 2021, by category
- Premium Statistic Global distribution of Instagram influencers in 2021, by number of followers
- Premium Statistic Average price per post of Instagram influencers worldwide 2021, by followers
- Premium Statistic Share of fraudulent Instagram influencers worldwide 2019-2021, by number of followers
Advertising & marketing
6
- Premium Statistic Social media platforms used by marketers worldwide 2022
- Premium Statistic Social media platforms used by marketers worldwide 2022, by target group
- Premium Statistic Most important social media platforms for marketers worldwide 2022
- Premium Statistic Most important social media platforms for global B2B & B2C marketers 2022
- Premium Statistic Future use of social media among marketers worldwide 2022, by platform
- Premium Statistic Facebook and Instagram CPM (cost-per-mille) in the UK 2021-2022
Further related statistics
16
- Instagram: global Millennial membership 2014-2016
- Instagram penetration rate in the Netherlands 2015-2018, by age group
- Instagram usage in Finland 2019, by device
- Instagram use in Taiwan 2022, by age group
- Instagram use in Taiwan 2022, by gender
- Italy Instagram users 2022, by gender
- Use of Instagram in Belgium 2019, by age
- Italy Instagram users 2022, by age group
- Instagram users as percentage of total population in Benelux region 2018, by country
- Devices used to follow the Milan Fashion Week on Instagram in Italy 2016
- Czechia: Instagram users 2023, by age group
- Slovenia: Instagram users 2021, by age and gender
- Slovakia: Instagram users 2018-2021
- Belarus: Instagram users 2021, by age and gender
- Chile: number of influencers 2020, by followers
- Publications in social media conversation about femtech in 2020
Further Content: You might find this interesting as well
Statistics
- Instagram: global Millennial membership 2014-2016
- Instagram penetration rate in the Netherlands 2015-2018, by age group
- Instagram usage in Finland 2019, by device
- Instagram use in Taiwan 2022, by age group
- Instagram use in Taiwan 2022, by gender
- Italy Instagram users 2022, by gender
- Use of Instagram in Belgium 2019, by age
- Italy Instagram users 2022, by age group
- Instagram users as percentage of total population in Benelux region 2018, by country
- Devices used to follow the Milan Fashion Week on Instagram in Italy 2016
- Czechia: Instagram users 2023, by age group
- Slovenia: Instagram users 2021, by age and gender
- Slovakia: Instagram users 2018-2021
- Belarus: Instagram users 2021, by age and gender
- Chile: number of influencers 2020, by followers
- Publications in social media conversation about femtech in 2020
We Are Social, & DataReportal, & Meltwater. (January 26, 2023). Countries and territories with the highest Instagram audience reach as of January 2023 [Graph]. In Statista. Retrieved March 28, 2023, from https://www.statista.com/statistics/325567/instagram-penetration-regions/
We Are Social, und DataReportal, und Meltwater. "Countries and territories with the highest Instagram audience reach as of January 2023." Chart. January 26, 2023. Statista. Accessed March 28, 2023. https://www.statista.com/statistics/325567/instagram-penetration-regions/
We Are Social, DataReportal, Meltwater. (2023). Countries and territories with the highest Instagram audience reach as of January 2023. Statista. Statista Inc.. Accessed: March 28, 2023. https://www.statista.com/statistics/325567/instagram-penetration-regions/
We Are Social, and DataReportal, and Meltwater. "Countries and Territories with The Highest Instagram Audience Reach as of January 2023." Statista, Statista Inc., 26 Jan 2023, https://www.statista.com/statistics/325567/instagram-penetration-regions/
We Are Social & DataReportal & Meltwater, Countries and territories with the highest Instagram audience reach as of January 2023 Statista, https://www.statista.com/statistics/325567/instagram-penetration-regions/ (last visited March 28, 2023)
Countries and territories with the highest Instagram audience reach as of January 2023 [Graph], We Are Social, & DataReportal, & Meltwater, January 26, 2023. [Online]. Available: https://www.statista.com/statistics/325567/instagram-penetration-regions/