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Countries with biggest Instagram reach 2023

Countries and territories with the highest Instagram audience reach as of January 2023

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DataReportal
Release date

January 2023

Region

Worldwide

Survey time period

January 2023

Age group

13 years and older

Special properties

based on addressable ad audience

Supplementary notes

Figures relate to addressable audience only, and may not include all users for each location or language.
Only includes countries and territories with total populations of 50,000 and more.

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Statistics on " Instagram "

Statistics on Instagram

Overview

4

Benchmark

6

Users

8

Content reach

8

Creator economy

6

Influencers

5

Advertising & marketing

6

Further related statistics

16
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