This statistic gives information on the global Instagram audiences reach in selected global markets. As of January 2018, 47 percent of the population in Sweden were active Instagram users. The global active usage reach of the photo sharing app was 11 percent.
- Internet›
- Social Media & User-Generated Content›
Instagram usage 2018, by country
Premium statistics
Industry-specific and extensively researched technical data (partially from exclusive partnerships).
A paid subscription is required for full access.
Usage penetration of Instagram in selected countries as of January 2018
Exclusive Premium Statistic
This statistic gives information on the global Instagram audiences reach in selected global markets. As of January 2018, 47 percent of the population in Sweden were active Instagram users. The global active usage reach of the photo sharing app was 11 percent.
| Share of population | |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| Share of population | |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
Exclusive Premium statistic
You need a Premium Account for unlimited access.
Full access to 1.5m statistics
Incl. source references
Available to download in PNG, PDF, XLS format
Exclusive content
Exclusive Premium statistic
Get a Premium Account for unrestrained access.
Benefits of our Premium membership:
- Access to all Premium statistics
- Download as XLS, PNG and PDF
- Detailed source and background information
Premium Account
$49 per month*
(billed annually)
(billed annually)
About this statistic
Show source
Download
Settings
Share
Chart type
Datalabels
Share on Social Media
Download started
Please be patient - this may take a moment
Please be patient - this may take a moment
Description
Source
More information
This statistic gives information on the global Instagram audiences reach in selected global markets. As of January 2018, 47 percent of the population in Sweden were active Instagram users. The global active usage reach of the photo sharing app was 11 percent.
Show more- Show sources information
- Show publisher information
- Release date
- January 2018
- Region
- Worldwide
- Survey time period
- January 2018
More information
- Region
- Worldwide
- Survey time period
- January 2018
Other interesting statistics
Instagram accounts with the most followers worldwide 2018
Number of monthly active Instagram users 2013-2018
Reach of social media used by U.S. teens and young adults 2017
Countries with the most Instagram users as of January 2018
Distribution of Instagram.com traffic 2018, by country
Instagram: distribution of global audiences 2018, by age and gender
Statista Accounts: Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account!
Premium Account
Your perfect start with Statista
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$49 / Month *
Corporate Account
Full access
Corporate solution including all features.
* All products require an annual contract.
Prices do not include sales tax
(New York residents only).
Prices do not include sales tax
(New York residents only).
Leading companies trust Statista:
Related Studies: Available to Download in PDF or PPTX Format
All Information
in one Presentation
- 129 page/s
- English
- pptx
- Detailed references
Everything On "Instagram" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.
Other Reports & Dossiers
Statista has been my savior on several occasions. The site is easy to maneuver and the data is in a format that can go right into a report or presentation.Marlene Greenfield
Vice President, Hearst Magazines
Statistics on "Instagram"
- Overview
The most important statistics
- Number of monthly active Instagram users from January 2013 to June 2018 (in millions)Number of monthly active Instagram users 2013-2018
- Number of daily active Instagram users from October 2016 to September 2017 (in millions)Number of daily active Instagram users 2017
- Number of daily active Instagram Stories users from October 2016 to June 2018 (in millions)Daily active users of Instagram Stories 2018
- Number of Instagram users in the United States from 2017 to 2022 (in millions)Instagram: number of users in the United States 2017-2022
- Projected annual Instagram user growth in the United States from 2017 to 2022U.S. Instagram user development 2017-2022
- Instagram penetration rate in the United States from 2017 to 2022U.S. Instagram usage rate 2017-2022
- Number of Instagram users worldwide from 2016 to 2021 (in millions)Instagram: number of global users 2016-2021
- Price of selected acquisitions by Facebook as of July 2017 (in million U.S. dollars)Price of selected acquisitions by Facebook 2017
- Benchmark
The most important statistics
- Leading countries based on number of Instagram users as of July 2018 (in millions)Countries with the most Instagram users as of January 2018
- Most popular social networks of teenagers in the United States from fall 2012 to spring 2018Preferred social networks of U.S. teens 2012-2018
- Reach of leading social media and networking sites used by teenagers and young adults in the United States as of February 2017Reach of social media used by U.S. teens and young adults 2017
- Mobile audience reach of leading smartphone apps in the United States as of June 2018Reach of most popular U.S. smartphone apps 2018
- Demographics
The most important statistics
- Share of worldwide Millennial internet with an Instagram account from 2014 to 2016Instagram: global Millennial membership 2014-2016
- Distribution of Instagram users worldwide as of July 2018, by age and genderInstagram: distribution of global audiences 2018, by age and gender
- Distribution of Instagram users worldwide as of January 2018, by age groupInstagram: distribution of global audiences 2018, by age group
- Distribution of Instagram users worldwide as of July 2018, by genderInstagram: distribution of global audiences 2018, by gender
- Distribution of Instagram users in the United States as of December 2016, by age groupInstagram: distribution of U.S. users 2016, by age
- Percentage of U.S. adults who use Instagram as of January 2018, by age groupInstagram usage reach in the United States 2018, by age group
- Percentage of U.S. internet users who use Instagram as of January 2018, by annual household income (in U.S. dollars)Instagram usage reach in the United States 2018, by income
- Percentage of U.S. adults who use Instagram as of January 2018, by educational backgroundInstagram usage reach in the United States 2018, by education
- Usage
The most important statistics
- Instagram accounts with the most followers worldwide as of June 2018 (in millions)Instagram accounts with the most followers worldwide 2018
- Usage penetration of Instagram in selected countries as of January 2018Instagram usage 2018, by country
- Frequency of Instagram use in the United States as of January 2018Instagram usage frequency in the United States 2018
- Frequency of Instagram use in the United States as of February 2018, by genderInstagram usage frequency in the United States 2018, by gender
- Frequency of Instagram use in the United States as of February 2018, by age groupInstagram usage frequency in the United States 2018, by age group
- Most popular tourist attractions worldwide on Instagram as of May 2017, by number of posts (in millions)Most instagrammed tourist attractions worldwide 2017
- Social media platform on which social media users in the United States last made a purchase directly from a social media post as of October 2017U.S. social commerce reach 2017, by platform
- Share of global internet users who have watched live a stream via Facebook, Instagram, or Twitter in the last month from 3rd quarter 2016 to 2nd quarter 2017Social media live stream audiences worldwide 2016-2017
- Advertising and marketing
The most important statistics
- Social media platforms used by B2C marketers in North America as of July 2017Usage of social media platforms for B2C content marketing in North America 2017
- Number of active Instagram business profiles from September 2016 to November 2017 (in millions)Number of Instagram business profiles 2016-2017
- Most popular publishers on Instagram as of January 2018, by user engagement (in million interactions)Instagram: most-engaged publishers 2018
- Biggest news and media publishers on Instagram worldwide as of May 2016 and May 2017, by number of videos postedLeading news & media publishers on Instagram worldwide 2016-2017
- Most pictured brands found on Instagram posts worldwide as of July 2017 (in 1,000s)Most pictured brands found on Instagram posts worldwide as of 2017
- Average number of daily brand posts on Instagram as of 4th quarter 2017, by profile sizeAverage daily Instagram brand posts 2017, by profile size
- Average number of monthly brand posts on Instagram from January to December 2017Average monthly Instagram brand posts 2017
- Average number of video and image post user interactions on Instagram as of July 2017, by profile sizeInstagram: video and image post user interactions 2017, by profile size
- Influencers
The most important statistics
- Share of worldwide internet users who find brands or products through celebrity endorsements as of 1st quarter 2017, by age groupOnline brand discovery through celebrity endorsements 2017, by age
- Global Instagram influencer market size from 2017 to 2019 (in billion U.S. dollars)Instagram influencer market size 2017-2019
- Number of brand sponsored influencer posts on Instagram from 2016 to 2019 (in millions)Instagram: number of brand sponsored influencer posts 2016-2019
- Most popular sponsored influencers on Instagram as of July 2017, based on user engagement (in millions)Popular sponsored influencers on Instagram 2017
- Fastest-growing English-language influencers on Instagram as of March 2018, based on follower growth in the past 4 weeksFastest-growing English-language influencers on Instagram 2018
- Average number of engagements per influencer-generated content on Instagram worldwide in 2017, by follower countInstagram: average IGC engagements 2017, by follower count
- Average engagement rate on influencer-generated content on Instagram worldwide in 2017, by follower countInstagram: average IGC engagement rate 2017, by follower count
- Average number of engagements per branded influencer-generated content on Instagram worldwide in 2017, by follower countInstagram: average branded IGC engagements 2017, by follower count
Popular Related Keywords
Need help with using Statista for your research? Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Statistics
- Instagram: U.S. mobile user age distribution 2014
- Instagram users in Denmark 2016, by region
- Usage of Instagram just for reading content in Denmark 2015, by frequency
- Survey on Instagram usage in Finland 2017, by device
- Frequency of engaging with others' content on Instagram in Denmark 2015
- Instagram frequent user penetration in South Korea 2014-2017
- Municipalities on Instagram in Sweden 2016, by number weekly posts
- Instagram usage among social media users in the United Kingdom (UK) 2013, by age
- Instagram: monthly mobile minutes by U.S. users 2012-2013
- Pinterest: global active usership 2014, by age
- Tumblr: global active usership 2014, by age
- Number of hours women spend on social media on an average day in the U.S. in 2014
- Frequency of engaging with others' content on Twitter in Denmark 2015
- Reddit: global usage penetration 2015, by age
- Popular social media activities in Australia 2017
- Twitter privacy settings of U.S. teenagers in 2012
- Social media: frequency of commenting on posts from household members in France 2014
- Aspects of social media that effect online shopping behavior in Malaysia 2016
- Global wastewater treatment works market - regional breakdown 2010
Studies
- Mobile social media usage in the United States
- Mobile social media usage worldwide
- Brands on social media
- Social media advertising in the U.S. (DMO)
- Social media and politics in the United States
- Social media usage in the Netherlands
- Social media usage in Sweden
- Social media usage in Belgium
- Social media usage in Denmark
- Social media usage in Norway
- Social media marketing
- Social media usage in Spain
- Social media marketing in the Netherlands
- Online recruiting and social media
- Social media usage in Finland
Statistics on the topic
Free statistics
- Number of monthly active Instagram users from January 2013 to June 2018 (in millions)
- Number of daily active Instagram users from October 2016 to September 2017 (in millions)
- Number of daily active Instagram Stories users from October 2016 to June 2018 (in millions)
- Projected annual Instagram user growth in the United States from 2017 to 2022
- Price of selected acquisitions by Facebook as of July 2017 (in million U.S. dollars)
- Leading countries based on number of Instagram users as of July 2018 (in millions)
- Most popular social networks of teenagers in the United States from fall 2012 to spring 2018
- Reach of leading social media and networking sites used by teenagers and young adults in the United States as of February 2017
- Mobile audience reach of leading smartphone apps in the United States as of June 2018
- Share of worldwide Millennial internet with an Instagram account from 2014 to 2016
- Distribution of Instagram users worldwide as of July 2018, by age and gender
- Distribution of Instagram users worldwide as of January 2018, by age group
- Distribution of Instagram users worldwide as of July 2018, by gender
- Percentage of U.S. adults who use Instagram as of January 2018, by age group
- Percentage of U.S. internet users who use Instagram as of January 2018, by annual household income (in U.S. dollars)
- Percentage of U.S. adults who use Instagram as of January 2018, by educational background
- Percentage of U.S. internet users who use Instagram in April 2015, by ethnicity
- Regional distribution of desktop traffic to Instagram.com as of July 2018, by country
- Instagram accounts with the most followers worldwide as of June 2018 (in millions)
- Frequency of Instagram use in the United States as of January 2018
- Frequency of Instagram use in the United States as of February 2018, by gender
- Frequency of Instagram use in the United States as of February 2018, by age group
- Most popular tourist attractions worldwide on Instagram as of May 2017, by number of posts (in millions)
- Social media platform on which social media users in the United States last made a purchase directly from a social media post as of October 2017
- Leading apps that male mobile users in the United States least can do without as of 2nd quarter 2017
- Leading apps that female mobile users in the United States least can do without as of 2nd quarter 2017
- Most popular cities worldwide on Instagram as of December 2017, by hashtags (in millions)
- Most popular publishers on Instagram as of January 2018, by user engagement (in million interactions)
- Biggest news and media publishers on Instagram worldwide as of May 2016 and May 2017, by number of videos posted
- Most pictured brands found on Instagram posts worldwide as of July 2017 (in 1,000s)
- Average number of video and image post user interactions on Instagram as of July 2017, by profile size
- Average number of monthly image posts by brands to Instagram as of December 2017, by profile size
- Average number of monthly video posts by brands to Instagram as of July 2017, by profile size
- Average number of monthly image posts by brands to Instagram from January 2016 to December 2017
- Average number of monthly video posts by brands to Instagram from January 2016 to December 2017
- Monthly follower growth of brand Instagram profiles from August to December 2017
- Average number of daily brand posts on Instagram in 2017, by vertical
- Share of worldwide internet users who find brands or products through celebrity endorsements as of 1st quarter 2017, by age group
- Number of brand sponsored influencer posts on Instagram from 2016 to 2019 (in millions)
- Distribution of mobile Instagram users in the United States as of March 2014, by device and age
- Monthly mobile minutes spent on Instagram by U.S. smartphone users from March 2012 to February 2013 (in billions)
- Share of global internet users actively using Pinterest as of 4th quarter 2014, by age group
- Share of global internet users actively using Tumblr as of 4th quarter 2014, by age group
- Reach of active Reddit users as of 2nd quarter 2015, by age group
- Twitter privacy settings of teenagers in the United States in 2012
- Frequency of commenting or responding to other household members' social media posts in France in 2014
- Global wastewater treatment works and utilities market in 2010, by region
Premium Statistics
- Number of Instagram users in the United States from 2017 to 2022 (in millions)
- Instagram penetration rate in the United States from 2017 to 2022
- Number of Instagram users worldwide from 2016 to 2021 (in millions)
- Projected revenue of Instagram from 2015 to 2021 (in million U.S. dollars)
- Distribution of Instagram users in the United States as of December 2016, by age group
- Usage penetration of Instagram in selected countries as of January 2018
- Share of global internet users who have watched live a stream via Facebook, Instagram, or Twitter in the last month from 3rd quarter 2016 to 2nd quarter 2017
- Social media platforms used by B2C marketers in North America as of July 2017
- Number of active Instagram business profiles from September 2016 to November 2017 (in millions)
- Average number of daily brand posts on Instagram as of 4th quarter 2017, by profile size
- Average number of monthly brand posts on Instagram from January to December 2017
- Average cost-per-click (CPC) on Instagram advertising in selected countries as of 4th quarter 2017 (in U.S. dollars)
- Global Instagram influencer market size from 2017 to 2019 (in billion U.S. dollars)
- Most popular sponsored influencers on Instagram as of July 2017, based on user engagement (in millions)
- Fastest-growing English-language influencers on Instagram as of March 2018, based on follower growth in the past 4 weeks
- Average number of engagements per influencer-generated content on Instagram worldwide in 2017, by follower count
- Average engagement rate on influencer-generated content on Instagram worldwide in 2017, by follower count
- Average number of engagements per branded influencer-generated content on Instagram worldwide in 2017, by follower count
- Average engagement rate on branded influencer-generated content on Instagram worldwide in 2017, by follower count
- Share of Instagram users in Denmark in 2016, by region
- Usage of Instagram just for reading content in Denmark in 2015, by frequency
- On what device do you use Instagram?
- Engaging with others' content on Instagram in Denmark in 2015, by frequency
- Share of social media users accessing Instagram most frequently in South Korea from 2014 to 2017
- Top ten municipalities on Instagram in Sweden as of January 2016, by number of posts per week
- Do you have a page or profile on Instagram?*
- Women: On an average day, how many hours do you spend on the topic of social media?
- Engaging with others' content on Twitter in Denmark in 2015, by frequency
- Which of these things have you done on social networks in the past 4 weeks?
- Aspects of social media that effect online shopping behavior in Malaysia as of 2016
Statista Accounts: Access All Statistics. Starting from $588 / Year
Topics
About Statista
Statista offers dossiers and reports on over 170 industries. With Statista you are always able to make informed decisions and boost your work efficiency.
Internet & Telecommunications
- Social Media
- E-Commerce
- Online Video & Entertainment
- Advertising & Marketing
Consumer Goods & FMCG
- Alcoholic Beverages
- Cleaning Products
- Cosmetics & Personal Care
- Food & Nutrition
Retail & Trade
- Health & Hygiene
- International Trade
- Shopping Behavior
- Sports & Leisure
Travel, Tourism & Hospitality
- Business Travel
- Leisure Travel
- Accomodation
- Restaurants
Society
- Demographics
- Economy
- Education & Science
- Politics & Government
Transportation & Logistics
- Aviation
- Rail Transport
- Vehicles & Road Traffic
- Water Transport
Save statistic in .XLS format
You can only download this statistic as a Premium user.
Save statistic in .PNG format
You can only download this statistic as a Premium user.
Save statistic in .PDF format
You can only download this statistic as a Premium user.
Show source references
As a Premium user you get access to the detailed source references and background information about this statistic.
Show details about this statistic
As a Premium user you get access to background information and details about the release of this statistic.
Bookmark statistics
As soon as this statistic is updated, you will immediately be notified via e-mail.
Change statistics options
You need at least a Premium Account to use this feature.
Exclusive Corporate feature
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.
Corporate Account
News
Latest News
New
New Topic Page: Trade across the Irish border
With the UK making plans to leave the EU, it is still uncertain about how this will affect trade across the UK's only land border, the Irish border. This topic highlights the importance of cross border trade and discusses how firms across Ireland are anticipating Brexit to impact their businesses.
New
Global Industry Reports available now!
Statista now offers industry insights from a global perspective for 34 industries. The reports provide crucial information on the trends moving all major industries. Get a bird’s-eye view on your industry, complete with all essential data, KPIs, and exclusive Statista data.
New
New Smart TV Industry Whitepaper
Statista Research and Analysis, in cooperation with Chinese smart TV manufacturer TCL Multimedia and its subsidiary FFalcon Technology, is going to present a new white paper on the global Smart TV industry on September 15th, 2018 during the International Broadcasting Convention (IBC) in Amsterdam.
New
New Dossier: Electric vehicles in Italy
Is Italy speeding up on electric mobility or is the next charging point still too far away? Have a deeper look into the topic with this new dossier. Statista provides an overview on the market situation and customer attitudes around e-mobility in this country so passionate about cars.
New
New Topic Page: Brexit negotiations
With an October deadline looming and an unpopular proposal in hand, time is running out for Theresa May to secure a deal with the European Union. This topic highlights some the main issues standing in the way of a deal and explores how the British public have reacted to the ongoing political drama.
New
New Dossier: eSports in the Benelux region
Revenue might still pale in comparison to other sports, but the recent growth of electronic sports, or eSports, has been immense. This dossier analyzes the popularity of video games and digital games in the Netherlands and the attitude shown towards the trend of online gaming.
We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.