• Snapchat daily active users by region 2018 | Statistic

Internet›
Social Media & User-Generated Content›
Daily active users of Snapchat 2014-2018, by region

Number of daily active Snapchat users from 1st quarter 2014 to 1st quarter 2018, by region (in millions)

Daily active users of Snapchat 2014-2018, by region

This statistic presents the number of daily active Snapchat users as of the first quarter of 2018, sorted by region. As of the latest reported period, the photo and video sharing app had 81 million daily active users in North America, and 63 million DAU in Europe.

Show more

Loading statistic...

	North America	Europe	Rest of World
Q1 '14	26	14	6
Q2 '14	30	18	9
Q3 '14	32	20	11
Q4 '14	35	23	13
Q1 '15	38	27	16
Q2 '15	40	29	18
Q3 '15	44	30	20
Q4 '15	48	34	24
Q1 '16	54	39	29
Q2 '16	61	46	36
Q3 '16	65	49	39
Q4 '16	68	52	39
Q1 '17	71	55	40
Q2 '17	75	57	42
Q3 '17	77	57	44
Q4 '17	80	60	47
Q1 '18	81	63	48

	North America	Europe	Rest of World
Q1 '14	26	14	6
Q2 '14	30	18	9
Q3 '14	32	20	11
Q4 '14	35	23	13
Q1 '15	38	27	16
Q2 '15	40	29	18
Q3 '15	44	30	20
Q4 '15	48	34	24
Q1 '16	54	39	29
Q2 '16	61	46	36
Q3 '16	65	49	39
Q4 '16	68	52	39
Q1 '17	71	55	40
Q2 '17	75	57	42
Q3 '17	77	57	44
Q4 '17	80	60	47
Q1 '18	81	63	48

About this statistic

Show source

Download Settings Share

Chart type

Datalabels

Description Source More information

This statistic presents the number of daily active Snapchat users as of the first quarter of 2018, sorted by region. As of the latest reported period, the photo and video sharing app had 81 million daily active users in North America, and 63 million DAU in Europe.

Show more

Show sources information; Show publisher information
Release date: May 2018

Region: Worldwide
Survey time period: Q1 2014 to Q1 2018
Special properties: quarterly average
Supplementary notes: North America includes Mexico and the Caribbean.
Europe includes Russia and Turkey.

More information

Other interesting statistics

Reach of social media used by U.S. teens and young adults 2017

Reach of social media used by U.S. teens and young adults 2017

Reach of social media used by U.S. teens and young adults 2017

Most popular social media apps in the U.S. 2018, by audience

Most popular social media apps in the U.S. 2018, by audience

Most popular social media apps in the U.S. 2018, by audience

Daily active users of Snapchat 2014-2018

Daily active users of Snapchat 2014-2018

Daily active users of Snapchat 2014-2018

Global Snapchat teen usage penetration 2016

Global Snapchat teen usage penetration 2016

Global Snapchat teen usage penetration 2016

Preferred social networks of U.S. teens 2012-2018

Preferred social networks of U.S. teens 2012-2018

Preferred social networks of U.S. teens 2012-2018

U.S. Snapchat ad revenues 2015-2018, by segment

U.S. Snapchat ad revenues 2015-2018, by segment

U.S. Snapchat ad revenues 2015-2018, by segment

Statista Accounts: Access All Statistics. Starting from $588 / Year

Prices & Access

Statistics on "Snapchat"

Snap. Inc.

The most important statistics

Global annual revenue of Snap from 2015 to 2017 (in million U.S. dollars)Snap worldwide annual revenue 2015-2017
Global annual revenue of Snap from 2015 to 2017, by region (in million U.S. dollars)Snap worldwide annual revenue 2015-2017, by region
Global annual net loss of Snap from 2015 to 2017 (in million U.S. dollars)Snap worldwide net income 2015-2017
Global revenue of Snap from 1st quarter 2015 to 1st quarter 2018 (in million U.S. dollars)Snap worldwide quarterly revenue 2015-2018
Global net loss of Snap from 1st quarter 2015 to 1st quarter 2018 (in million U.S. dollars)Snap worldwide net income/loss 2015-2018, by quarter
Projected global annual revenue of Snap from 2015 to 2027 (in million U.S. dollars)Snap worldwide annual revenue forecast 2015-2027
Projected global annual expenses of Snap from 2015 to 2027 (in million U.S. dollars)Snap worldwide annual expenditure forecast 2015-2027
Annual sales and marketing expenditure of Snap from 2015 to 2017 (in million U.S. dollars)Snap sales and marketing spending 2015-2017

Usage

The most important statistics

Estimated number of monthly active Snapchat users from 2013 to 2016 (in millions)Number of monthly active Snapchat users 2013-2016
Number of daily active Snapchat users from 1st quarter 2014 to 1st quarter 2018 (in millions)Daily active users of Snapchat 2014-2018
Number of daily active Snapchat users from 1st quarter 2014 to 1st quarter 2018, by region (in millions)Daily active users of Snapchat 2014-2018, by region
Snap's average quarterly revenue per user from 1st quarter 2016 to 1st quarter 2018 (in U.S. dollars)Snap quarterly ARPU 2016-2018
Snap's average quarterly revenue per user from 1st quarter 2016 to 1st quarter 2018, by region (in U.S. dollars)Snap quarterly ARPU 2016-2018, by region
Months it took selected social apps and networks to reach 100 million monthly active users as of May 2015Time for social networks to reach 100 million MAU 2015
Number of user data requests made to Snapchat from U.S. federal agencies and courts from 2nd half 2014 to 2nd half 2017Snapchat user data requests by U.S. federal authorities 2014-2017

Benchmark

The most important statistics

Media usage in an internet minute as of June 2018Media usage in an online minute 2018
Most popular mobile social networking apps in the United States as of May 2018, by monthly users (in millions)Most popular social media apps in the U.S. 2018, by audience
Most popular mobile apps in the United States as of December 2016, ranked by average unique monthly visitors (in millions)Leading mobile apps in the United States 2016, ranked by unique visitors
Market reach of the most popular Apple iOS apps in the United States as of September 2017Leading iOS app reach in the United States 2017
Market reach of the most popular Apple iOS apps worldwide as of September 2017Leading iOS app reach worldwide 2017
Reach of leading social media and networking sites used by teenagers and young adults in the United States as of February 2017Reach of social media used by U.S. teens and young adults 2017
Most popular social networks of teenagers in the United States from fall 2012 to fall 2018Preferred social networks of U.S. teens 2012-2018
Leading apps with the highest share of Millennial users in the United States as of June 2016U.S. Millennial app usage concentration 2016

Demographics

The most important statistics

Number of Snapchat users in the United States from 2015 to 2021 (in millions)U.S. number of Snapchat users 2015-2021
Snapchat user penetration in the United States from 2016 to 2021U.S. Snapchat user penetration 2016-2021
Snapchat usage penetration in the United States from 2014 to 2020, by age groupU.S. Snapchat user reach 2014-2020, by age group
Snapchat usage penetration in the United States as of March 2017, by age groupSnapchat user reach in the United States 2017, by age group
Percentage of U.S. internet users who use Snapchat as of January 2018, by age groupSnapchat usage reach in the United States 2018, by age group
Percentage of U.S. internet users who use Snapchat as of January 2018, by genderSnapchat usage reach in the United States 2018, by gender
Percentage of U.S. internet users who use Snapchat as of January 2018, by urbanitySnapchat usage reach in the United States 2018, by urbanity
Percentage of U.S. internet users who use Snapchat as of January 2018, by annual household income (in U.S. dollars)Snapchat usage reach in the United States 2018, by annual household income

Activities

The most important statistics

Most popular activities of Snapchat users worldwide as of 3rd quarter 2015Snapchat: most popular user activities 2015
Frequency of Snapchat use in the United States as of February 2018, by genderSnapchat usage frequency in the United States 2018, by gender
Usage of selected social media apps during the planning of everyday activities according to users in the United States as of October 2015Social media usage during everyday activity planning by U.S. users 2015
Usage of selected social media apps during the planning of everyday activities according to Millennial users in the United States as of October 2015Social media usage during everyday activity planning by U.S. Millennials 2015
Online and mobile content which Snapchat users paid for in the past month as of 2nd quarter 2015Snapchat users: most popular types of paid online content 2015
Social media platforms used by young adult mobile video viewers in the United States to view mobile video content as of June 2016U.S. mobile social media video platforms of young adults 2016
Leading video platforms on which internet users in the United States have watched live streaming video in June and November 2016, by reachMost popular live streaming video platforms in the U.S. 2016, by reach
Social media user preference of Snapchat Stories and Instagram stories in the United States as of August 2016, by age groupU.S. user preference of Instagram and Snapchat Stories 2016, by age group

Advertising and marketing

The most important statistics

Global annual revenue of Snap from 2015 to 2017 (in million U.S. dollars)Snap worldwide annual revenue 2015-2017
Annual advertising expenditure of Snap from 2015 to 2017 (in million U.S. dollars)Snap advertising spending 2015-2017
Net mobile advertising revenue in the United States from 2016 to 2019, by companyU.S. mobile ad revenue share 2016-2019, by company
Snapchat advertising revenues in the United States from 2015 to 2018, by segmentU.S. Snapchat ad revenues 2015-2018, by segment
Frequency with which Snapchat users in the United States engage with Snapchat ads as of March 2017, by formatU.S. Snapchat ad interaction rate 2017, by format
Social media platforms used by B2C marketers in North America as of July 2017Usage of social media platforms for B2C content marketing in North America 2017
Favorite social platforms to engage with brand content according to female social media users in the United States as of February 2016Top platforms to engage with brand content among U.S. women 2016
Which Discover stories do you usually view on Snapchat?Most popular brands on Snapchat Discover according to U.S. youth Snapchat users 2016

Related Studies: Available to Download in PDF or PPTX Format

Mobile messenger apps

All Information
in one Presentation

Mobile messenger apps

127 page/s
English
pptx
Detailed references

Everything On "Mobile messenger apps" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.

Other Reports & Dossiers

Statista for Your Company: The Research and Analysis Tool

Product Film
Statistics
Downloads

Our Premium Statistics - facts for your business

Currently, Statista provides more than 1 million statistics.
93 percent (all Premium content) are exclusively accessible via our professional accounts.

Unlimited access

As a Statista Premium customer, you receive unlimited access to all statistics at all times. Including downloads of data in the most common formats (XLS, PDF & PNG). Create relevant and significant statistics in no time.

You are in good company

Google

Samsung

Unilever

Procter and Gamble

Adobe

Telekom

PayPal

Otto

Further Content: Statistics, Studies, and Topic Pages

Statistics

Topics

Studies

Popular Related Keywords

Need help with using Statista for your research? Tutorials and first steps

Our Business Solutions: Save Time and Money

only

$588^*

per year

Your advantages

Full access to all our statistics
Download as XLS, PDF & PNG
Relevant data: complete source information

All functions of our platform illustrated face-to-face

Learn how Statista supports your company
Extensive tour across the whole portal
Personal guidance by our support team

Request webinar

The knowledge database for your company

All functions of the Premium Account
Access to dossiers, forecasts and studies
Access to our international database
Publishing rights and other exclusive functions

* All products require an annual contract.
Prices do not include sales tax
(New York residents only).

Statistics on the topic

Topics

About Statista

Statista offers dossiers and reports on over 170 industries. With Statista you are always able to make informed decisions and boost your work efficiency.

Internet & Telecommunications

Consumer Goods & FMCG

Retail & Trade

Travel, Tourism & Hospitality

Society

Transportation & Logistics

Learn more about how Statista can support your business.

Request webinar

	Basic Account	Instant Access Premium Account
Our services Click the question mark for further information	Free	$49 per month* (billed annually)
Basic statistics
Premium statistics

Graph download
Download PDF
Excel download
	Register	Purchase now

*Duration: 12 months, billed annually, single license

We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.