Daily active users of Snapchat 2014-2019, by region

Number of daily active Snapchat users from 1st quarter 2014 to 2nd quarter 2019, by region (in millions)

by J. Clement, last edited Aug 9, 2019
Daily active users of Snapchat 2014-2019, by region As of the second quarter of 2019, Snapchat had 83 million daily active users in North America and 64 million DAU in Europe. During the latest reported period, the photo and video sharing app claimed 203 million daily active users worldwide.
Snapchat usage

Snapchat is one of the most popular social networks worldwide. In 2018, there were almost 80 million monthly Snapchat users in the United States. Despite its popularity, Snapchat’s U.S. audience is projected decline to 78.1 million users in 2023 with annual user growth flatlining around 0.5 percent per year.

Snapchat company

While Snapchat’s annual company revenue grew to 1.18 billion U.S. dollars in 2018, the company has yet to report a positive net income. In the most recently reported fiscal year, Snapchat’s net loss amounted to 1.25 billion U.S. dollars, highlighting the company’s struggle to monetize their predominantly young user base. As stated in their latest annual report, Snapchat’s user base may be less brand loyal and more likely to follow trends than other demographics, including switching to another product. The company is also fully dependent on advertising revenues and relies on third-party services for application infrastructure services. Subsequently, Snapchat’s research and development spending focuses on product development, advertising technology and large-scale infrastructure. In 2018, the company’s R&D expenditure amounted to 772.2 million U.S. dollars.
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Number of daily active Snapchat users from 1st quarter 2014 to 2nd quarter 2019, by region (in millions)

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