Daily active users of Snapchat 2014-2019, by region

As of the third quarter of 2019, Snapchat had 84 million daily active users in North America and 65 million DAU in Europe. During the latest reported period, the photo and video sharing app claimed 210 million daily active users worldwide.

Snapchat usage

Snapchat is one of the most popular social networks worldwide. In 2018, there were almost 80 million monthly Snapchat users in the United States. Despite its popularity, Snapchat’s U.S. audience is projected decline to 78.1 million users in 2023 with annual user growth flatlining around 0.5 percent per year.

Snapchat company

While Snapchat’s annual company revenue grew to 1.18 billion U.S. dollars in 2018, the company has yet to report a positive net income. In the most recently reported fiscal year, Snapchat’s net loss amounted to 1.25 billion U.S. dollars, highlighting the company’s struggle to monetize their predominantly young user base. As stated in their latest annual report, Snapchat’s user base may be less brand loyal and more likely to follow trends than other demographics, including switching to another product. The company is also fully dependent on advertising revenues and relies on third-party services for application infrastructure services. Subsequently, Snapchat’s research and development spending focuses on product development, advertising technology and large-scale infrastructure. In 2018, the company’s R&D expenditure amounted to 772.2 million U.S. dollars.

Number of daily active Snapchat users from 1st quarter 2014 to 3rd quarter 2019, by region

North AmericaEuropeRest of World
Q3 '19846561
Q2 '19836456
Q1 '19806149
Q4 '18796047
Q3 '18795947
Q2 '18806147
Q1 '18816248
Q4 '17806047
Q3 '17775744
Q2 '17755742
Q1 '17715540
Q4 '16685239
Q3 '16 654939
Q2 '16 614636
Q1 '16 543929
Q4 '15 483424
Q3 '15 443020
Q2 '15 402918
Q1 '15 382716
Q4 '14 352313
Q3 '14 322011
Q2 '14 30189
Q1 '14 26146
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Release date

October 2019



Survey time period

Q1 2014 to Q3 2019

Special properties

quarterly average

Supplementary notes

North America includes Mexico, the Caribbean, and Central America.
Europe includes Russia and Turkey.

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Statistics on "Snapchat"

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