Daily active users of Snapchat 2014-2019, by region

As of the fourth quarter of 2019, Snapchat had 86 million daily active users in North America and 67 million DAU in Europe. During the latest reported period, the photo and video sharing app claimed 218 million daily active users worldwide.

Snapchat usage

Snapchat is one of the most popular social networks worldwide. In 2019, there were almost 293 million monthly Snapchat users worldwide. Snapchat’s U.S. audience is projected decline to 86.1 million users in 2022 with annual user growth flatlining around 0.5 percent per year.

Snapchat company

While Snapchat’s annual company revenue grew to 1.7 billion U.S. dollars in 2019, the company has yet to report a positive net income. In the most recently reported fiscal year, Snapchat’s net loss amounted to one billion U.S. dollars, highlighting the company’s struggle to monetize their predominantly young user base. As stated in their latest annual report, Snapchat’s user base may be less brand loyal and more likely to follow trends than other demographics, including switching to another product. The company is also fully dependent on advertising revenues and relies on third-party services for application infrastructure services. Subsequently, Snapchat’s research and development spending focuses on product development, advertising technology and large-scale infrastructure. In 2018, the company’s R&D expenditure amounted to 883.5 million U.S. dollars.

Number of daily active Snapchat users from 1st quarter 2014 to 4th quarter 2019, by region

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Release date

February 2020



Survey time period

Q1 2014 to Q4 2019

Special properties

quarterly average

Supplementary notes

North America includes Mexico, the Caribbean, and Central America.
Europe includes Russia and Turkey.

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Statistics on "Snapchat"

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