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Daily active users of Snapchat 2014-2019, by region
Daily active users of Snapchat 2014-2019, by region
Number of daily active Snapchat users from 1st quarter 2014 to 2nd quarter 2019, by region (in millions)
by J. Clement,
last edited
Aug 9, 2019
As of the second quarter of 2019, Snapchat had 83 million daily active users in North America and 64 million DAU in Europe. During the latest reported period, the photo and video sharing app claimed 203 million daily active users worldwide.
Snapchat usage Snapchat is one of the most popular social networks worldwide. In 2018, there were almost 80 million monthly Snapchat users in the United States. Despite its popularity, Snapchat’s U.S. audience is projected decline to 78.1 million users in 2023 with annual user growth flatlining around 0.5 percent per year.
Snapchat company While Snapchat’s annual company revenue grew to 1.18 billion U.S. dollars in 2018, the company has yet to report a positive net income. In the most recently reported fiscal year, Snapchat’s net loss amounted to 1.25 billion U.S. dollars, highlighting the company’s struggle to monetize their predominantly young user base. As stated in their latest annual report, Snapchat’s user base may be less brand loyal and more likely to follow trends than other demographics, including switching to another product. The company is also fully dependent on advertising revenues and relies on third-party services for application infrastructure services. Subsequently, Snapchat’s research and development spending focuses on product development, advertising technology and large-scale infrastructure. In 2018, the company’s R&D expenditure amounted to 772.2 million U.S. dollars.
Number of daily active Snapchat users from 1st quarter 2014 to 2nd quarter 2019, by region (in millions)
Loading statistic...
| North America | Europe | Rest of World | |
|---|---|---|---|
| Q2 '19 | 83 | 64 | 56 |
| Q1 '19 | 80 | 61 | 49 |
| Q4 '18 | 79 | 60 | 47 |
| Q3 '18 | 79 | 59 | 47 |
| Q2 '18 | 80 | 61 | 47 |
| Q1 '18 | 81 | 62 | 48 |
| Q4 '17 | 80 | 60 | 47 |
| Q3 '17 | 77 | 57 | 44 |
| Q2 '17 | 75 | 57 | 42 |
| Q1 '17 | 71 | 55 | 40 |
| Q4 '16 | 68 | 52 | 39 |
| Q3 '16 | 65 | 49 | 39 |
| Q2 '16 | 61 | 46 | 36 |
| Q1 '16 | 54 | 39 | 29 |
| Q4 '15 | 48 | 34 | 24 |
| Q3 '15 | 44 | 30 | 20 |
| Q2 '15 | 40 | 29 | 18 |
| Q1 '15 | 38 | 27 | 16 |
| Q4 '14 | 35 | 23 | 13 |
| Q3 '14 | 32 | 20 | 11 |
| Q2 '14 | 30 | 18 | 9 |
| Q1 '14 | 26 | 14 | 6 |
| North America | Europe | Rest of World | |
|---|---|---|---|
| Q2 '19 | 83 | 64 | 56 |
| Q1 '19 | 80 | 61 | 49 |
| Q4 '18 | 79 | 60 | 47 |
| Q3 '18 | 79 | 59 | 47 |
| Q2 '18 | 80 | 61 | 47 |
| Q1 '18 | 81 | 62 | 48 |
| Q4 '17 | 80 | 60 | 47 |
| Q3 '17 | 77 | 57 | 44 |
| Q2 '17 | 75 | 57 | 42 |
| Q1 '17 | 71 | 55 | 40 |
| Q4 '16 | 68 | 52 | 39 |
| Q3 '16 | 65 | 49 | 39 |
| Q2 '16 | 61 | 46 | 36 |
| Q1 '16 | 54 | 39 | 29 |
| Q4 '15 | 48 | 34 | 24 |
| Q3 '15 | 44 | 30 | 20 |
| Q2 '15 | 40 | 29 | 18 |
| Q1 '15 | 38 | 27 | 16 |
| Q4 '14 | 35 | 23 | 13 |
| Q3 '14 | 32 | 20 | 11 |
| Q2 '14 | 30 | 18 | 9 |
| Q1 '14 | 26 | 14 | 6 |
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by J. Clement,
last edited
Aug 9, 2019
As of the second quarter of 2019, Snapchat had 83 million daily active users in North America and 64 million DAU in Europe. During the latest reported period, the photo and video sharing app claimed 203 million daily active users worldwide.
Snapchat usage Snapchat is one of the most popular social networks worldwide. In 2018, there were almost 80 million monthly Snapchat users in the United States. Despite its popularity, Snapchat’s U.S. audience is projected decline to 78.1 million users in 2023 with annual user growth flatlining around 0.5 percent per year.
Snapchat company While Snapchat’s annual company revenue grew to 1.18 billion U.S. dollars in 2018, the company has yet to report a positive net income. In the most recently reported fiscal year, Snapchat’s net loss amounted to 1.25 billion U.S. dollars, highlighting the company’s struggle to monetize their predominantly young user base. As stated in their latest annual report, Snapchat’s user base may be less brand loyal and more likely to follow trends than other demographics, including switching to another product. The company is also fully dependent on advertising revenues and relies on third-party services for application infrastructure services. Subsequently, Snapchat’s research and development spending focuses on product development, advertising technology and large-scale infrastructure. In 2018, the company’s R&D expenditure amounted to 772.2 million U.S. dollars.
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- Release date
- July 2019
- Region
- Worldwide
- Survey time period
- Q1 2014 to Q2 2019
- Special properties
- quarterly average
- Supplementary notes
-
North America includes Mexico, the Caribbean, and Central America.
Europe includes Russia and Turkey.
Source
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- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- July 2019
More information
- Region
- Worldwide
- Survey time period
- Q1 2014 to Q2 2019
- Special properties
- quarterly average
- Supplementary notes
-
North America includes Mexico, the Caribbean, and Central America.
Europe includes Russia and Turkey.
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