| Share of retailers | |
|---|---|
| Developing new or enhancing exisitng mobile websites | 12.7% |
| Developing new or enhancing existing mobile apps | 11.3% |
| Offering more mobile payment options | 11.3% |
| Creating a more seamless mobile experience for customers | 11.3% |
| Developing personalized mobile marketing | 9% |
| Developing mobile services in-store | 8.6% |
| Creating or extending free Wi-Fi in stores | 7.2% |
| Integrating mobile systems | 7.2% |
| Improving mobile data gathering/analytics | 6.3% |
| Implementing mobile tracking in store | 5.4% |
| Rolling out mobile services to foreign operations | 5% |
| Location and mapping facilities in-store for mobile deives | 3.6% |
| No specific plans | 67.9% |
This statistic displays the distribution of retailers' investment intentions in mobile commerce in the United Kingdom (UK) in 2014, by area of investment. In 2014, approximately 11 percent of responding retailers planned to invest in the development of new or in enhancing existing mobile applications.
