Distribution of retailers' investment intentions in mobile commerce in the United Kingdom (UK) in 2014, by area of investment

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Share of retailers
Developing new or enhancing exisitng mobile websites12.7%
Developing new or enhancing existing mobile apps11.3%
Offering more mobile payment options11.3%
Creating a more seamless mobile experience for customers11.3%
Developing personalized mobile marketing9%
Developing mobile services in-store8.6%
Creating or extending free Wi-Fi in stores7.2%
Integrating mobile systems7.2%
Improving mobile data gathering/analytics6.3%
Implementing mobile tracking in store5.4%
Rolling out mobile services to foreign operations5%
Location and mapping facilities in-store for mobile deives3.6%
No specific plans67.9%
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About This Statistic

This statistic displays the distribution of retailers' investment intentions in mobile commerce in the United Kingdom (UK) in 2014, by area of investment. In 2014, approximately 11 percent of responding retailers planned to invest in the development of new or in enhancing existing mobile applications.

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