Vietnam: number of Facebook users 2017-2023

In Vietnam, the number of Facebook users was expected to reach 45.3 million in 2019, indicating an increase from 41.7 million in 2017. By 2019, Vietnam’s population was predicted to reach 95.5 million. Next to Youtube, Facebook was the leading social media platform in Vietnam in 2018. Overall, the country had a 64 percent active social media penetration rate.

User demographics
Vietnam was seventh among the countries with the highest number of Facebook users as of July 2019. Facebook users in Vietnam were mostly between 18 and 34 years old, of which about 52 percent were male. The users primarily engage with video and photo posts or use Facebook Messenger as their main social media messenger. In Vietnam, Facebook is also a popular platform for selling goods and services, similar to its neighboring countries.

Facebook in Southeast Asia
As of the second quarter of 2019, the social network was accessed by over 2.4 billion users worldwide on a monthly basis, of which almost 947 million were from the Asia Pacific region. As of the first quarter of 2019, Facebook has generated 2.6 billion U.S. dollars of advertising revenue in that region.

Number of Facebook users in Vietnam from 2017 to 2023

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Release date

February 2019



Survey time period

2015 to 2017

Special properties

Internet users who access their Facebook account via any device at least once per month

Supplementary notes

* Forecast.

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