Canada flyer format preferred by multi-format users 2016

The statistic provides information on the preferred flyer format among multi-format users in Canada as of January 2016. During the survey, 27 percent of responding Canadians who consulted various flyer formats stated they preferred digital flyers.

Preferred promotional flyer format among multi-format users in Canada as of January 2016

Share of respondents
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Source

Release date

June 2016

Region

Canada

Survey time period

November 2015 to January 2016

Number of respondents

1,921 respondents

Age group

18 years and older

Supplementary notes

Original question: "Which format of supermarket or grocery store circular/flyer do you prefer?"

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