U.S. consumers: change of paperless discount use 2015, by generation

This statistic shows the results of a survey on the change of paperless discount use among U.S. consumers in 2015, by generation. According to the report, approximately 44 percent of the Millennial respondents said that their use of paperless discounts did not change compared to the previous year.

Change of paperless discount use among U.S. consumers 2015, by generation

Did not change vs. last yearIncreased vs. last year
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Release date

March 2016


United States

Survey time period

Third quarter of 2015

Number of respondents

1,000 respondents

Age group

18 years and older

Method of interview

Online panel

Supplementary notes

* Paperless discounts refer to discounts which are received via smartphones or mobile devices and/or downloaded onto store IDs or loyalty cards.

Millennials: born from 1982 to 1998; Generation X: born from 1965 to 1981; Baby Boomers: born from 1946 to 1964.

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