Use of social media in enterprises in Sweden in 2016, by industry and type of social media

Social media in enterprises Sweden 2016, by industry and type of social media This statistic displays the use of social media in enterprises in Sweden in 2016, by industry and type of social media. Social networks was the most popular type of social media in businesses and it was used by 74 percent of hotel and restaurant businesses.
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Hotels and restaurantsInformation and communication companiesTrade: repair establishments for motor vehiclesOther service companiesEnergy and waste disposalReal estate companiesManufacturing industryTransportation and storage companiesConstruction industry
Social networks74%87%72%58%59%49%44%30%36%
Multimedia content sharing websites16%39%25%18%21%23%19%5%4%
Blogs or microblogs16%49%13%24%19%18%9%4%2%
Wiki based knowledge tools1%32%6%10%9%4%4%3%0%
Hotels and restaurantsInformation and communication companiesTrade: repair establishments for motor vehiclesOther service companiesEnergy and waste disposalReal estate companiesManufacturing industryTransportation and storage companiesConstruction industry
Social networks74%87%72%58%59%49%44%30%36%
Multimedia content sharing websites16%39%25%18%21%23%19%5%4%
Blogs or microblogs16%49%13%24%19%18%9%4%2%
Wiki based knowledge tools1%32%6%10%9%4%4%3%0%

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Description Source More information
This statistic displays the use of social media in enterprises in Sweden in 2016, by industry and type of social media. Social networks was the most popular type of social media in businesses and it was used by 74 percent of hotel and restaurant businesses.
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Release date
November 2016
Region
Sweden
Survey time period
2016
Number of respondents
4,618 companies
Special properties
Enterprises with 10 or more employees
Method of interview
Questionnaire
Supplementary notes
Examples of social media:
Social networks e.g. Facebook, LinkedIn, or Yammer;
Microblogs e.g. Twitter;
Multimedia content sharing websites e.g. YouTube, Pinterest or Picasa.

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