• Online purchasing penetration by age Great Britain 2011-2020

This statistic shows online purchasing penetration by age in Great Britain from 2011 to 2020. During the most recent survey period, it was found that 96 percent of polled individuals aged between 16 and 24 years reported that they had shopped online.

Share of individuals who made purchases online in Great Britain from 2011 to 2020, by age

Characteristic	2011	2012	2013	2014	2015	2016	2017	2018	2019	2020
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Release date

August 2020

More information

Region

United Kingdom (Great Britain)

Survey time period

2011 to 2020

Number of respondents

1,800**

Age group

16 years and older

Method of interview

Face-to-face interview

Supplementary notes

* The source indicates: "The source of this information is the Opinions and Lifestyle Survey (OLS). The OLS is a multi-purpose survey developed by ONS for use by government departments, other public bodies, charities, academics and the media. It provides a fast, cost effective and reliable way of obtaining information on topics too brief to warrant their own survey."
** The Opinions and Lifestyle Survey is carried out by interviewing a nationally representative sample of households in Great Britain. About 1,800 households are sampled each month and estimates are subject to sampling variability, as are those from all sample surveys.