Share of daily social media usage Finland 2019, by platform

Out of the surveyed 16-74-year-old Finns in 2019, 57 percent used Whatsapp daily. The second most used application daily in 2019 was Facebook at 54 percent, followed by YouTube at 39 percent and Instagram at 31 percent. TikTok was used by two percent of the users that year.

Share of daily social media usage Finland in 2019, by platform

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Source

Release date

June 2019

Region

Finland

Survey time period

March 20-29, 2019

Number of respondents

1,005 respondents

Age group

15-74 years

Special properties

who used the respective social media platform at least once a day

Method of interview

Online panel

Supplementary notes

The question was phrased by the source as follows: "Mitä sosiaalisia medioita käytät? Merkitse myös miten usein käytät k.o. palvelua?"

Percentage points exceeding or falling below 100 percent are probably due to rounding.

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