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Share of daily social media usage Finland in 2018, by platform

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Share of daily social media usage Finland 2018, by platform This statistic shows the result of a survey on the share of daily users of selected social media platforms in Finland in 2018, by platform. Out of the surveyed 15-74-year-old individuals, 53 percent used Facebook and Facebook Messenger daily. The second most used application daily in 2018 was Whatsapp at 49 percent, followed by YouTube at 30 percent and Instagram at 26 percent. Out of the surveyed platforms, Kik Messenger had the lowest daily usage (one percent).
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Description Source More information
This statistic shows the result of a survey on the share of daily users of selected social media platforms in Finland in 2018, by platform. Out of the surveyed 15-74-year-old individuals, 53 percent used Facebook and Facebook Messenger daily. The second most used application daily in 2018 was Whatsapp at 49 percent, followed by YouTube at 30 percent and Instagram at 26 percent. Out of the surveyed platforms, Kik Messenger had the lowest daily usage (one percent).
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Release date
May 2018
Region
Finland
Survey time period
March 6-10, 2018
Number of respondents
509 respondents
Age group
15-74 years
Special properties
who used the respective social media platform at least once a day
Method of interview
Online panel
Supplementary notes
The question was phrased by the source as follows: "Mitä sosiaalisia medioita käytät? Merkitse myös miten usein käytät k.o. palvelua?"

Percentage points exceeding or falling below 100 percent are probably due to rounding.

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