According to the results a of a survey on e-commerce in Italy, Italians living in municipalities with more than 100 thousand inhabitants represented 31 percent of the regular e-commerce customers. Moreover, when looking at less populated municipalities, regular online shoppers decreases. For example, Italians living in municipalities with less than ten thousand inhabitants accounted for approximately 18 percent of regular e-commerce customers.
Distribution of regular e-commerce customers in Italy in 1st quarter 2018, by municipality size
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Human Highway. (November 24, 2018). Distribution of regular e-commerce customers in Italy in 1st quarter 2018, by municipality size [Graph]. In Statista. Retrieved May 31, 2020, from https://www.statista.com/statistics/579095/share-of-online-customers-by-municipality-size-in-italy/
Human Highway. "Distribution of regular e-commerce customers in Italy in 1st quarter 2018, by municipality size." Chart. November 24, 2018. Statista. Accessed May 31, 2020. https://www.statista.com/statistics/579095/share-of-online-customers-by-municipality-size-in-italy/
Human Highway. (2018). Distribution of regular e-commerce customers in Italy in 1st quarter 2018, by municipality size. Statista. Statista Inc.. Accessed: May 31, 2020. https://www.statista.com/statistics/579095/share-of-online-customers-by-municipality-size-in-italy/
Human Highway. "Distribution of Regular E-commerce Customers in Italy in 1st Quarter 2018, by Municipality Size." Statista, Statista Inc., 24 Nov 2018, https://www.statista.com/statistics/579095/share-of-online-customers-by-municipality-size-in-italy/
Human Highway, Distribution of regular e-commerce customers in Italy in 1st quarter 2018, by municipality size Statista, https://www.statista.com/statistics/579095/share-of-online-customers-by-municipality-size-in-italy/ (last visited May 31, 2020)
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