Distribution of regular e-commerce customers in Italy Q1 2018, by municipality size

According to the results a of a survey on e-commerce in Italy, Italians living in municipalities with more than 100 thousand inhabitants represented 31 percent of the regular e-commerce customers. Moreover, when looking at less populated municipalities, regular online shoppers decreases. For example, Italians living in municipalities with less than ten thousand inhabitants accounted for approximately 18 percent of regular e-commerce customers.

Distribution of regular e-commerce customers in Italy in 1st quarter 2018, by municipality size

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Source

Release date

November 2018

Region

Italy

Survey time period

Q1 2018

Number of respondents

2,415 respondents

Method of interview

Online panel

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Statistics on "E-commerce in Italy"

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