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Distribution of regular e-commerce customers in Italy Q1 2018, by municipality size
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Distribution of regular e-commerce customers in Italy Q1 2018, by municipality size
Distribution of regular e-commerce customers in Italy in 1st quarter 2018, by municipality size
by Statista Research Department,
last edited
Aug 1, 2019
According to the results a of a survey on e-commerce in Italy, Italians living in municipalities with more than 100 thousand inhabitants represented 31 percent of the regular e-commerce customers. Moreover, when looking at less populated municipalities, regular online shoppers decreases. For example, Italians living in municipalities with less than ten thousand inhabitants accounted for approximately 18 percent of regular e-commerce customers.
Distribution of regular e-commerce customers in Italy in 1st quarter 2018, by municipality size
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by Statista Research Department,
last edited
Aug 1, 2019
According to the results a of a survey on e-commerce in Italy, Italians living in municipalities with more than 100 thousand inhabitants represented 31 percent of the regular e-commerce customers. Moreover, when looking at less populated municipalities, regular online shoppers decreases. For example, Italians living in municipalities with less than ten thousand inhabitants accounted for approximately 18 percent of regular e-commerce customers.
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- Release date
- November 2018
- Region
- Italy
- Survey time period
- Q1 2018
- Number of respondents
- 2,415 respondents
- Method of interview
- Online panel
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- November 2018
More information
- Region
- Italy
- Survey time period
- Q1 2018
- Number of respondents
- 2,415 respondents
- Method of interview
- Online panel
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Statistics on "E-commerce in Italy"
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- E-commerce turnover in Italy from 2009 to 2018 (in billion euros) E-commerce turnover in Italy 2009-2018
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- Number of Furniture & Appliances e-commerce users in Italy from 2017 to 2023, by segment (in millions)Furniture & Appliances e-commerce user in Italy 2017-2023
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- Distribution of regular e-commerce customers in Italy in 1st quarter 2018, by municipality sizeDistribution of regular e-commerce customers in Italy Q1 2018, by municipality size
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Further Content: Statistics, Studies, and Topic Pages
Statistics
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Statistics on "E-commerce in Italy"
- B2C e-commerce revenue in selected countries in Western Europe from 2012 to 2017 (in billion euros)*
- Italy: retail e-commerce revenue forecast from 2017 to 2023 (in billion U.S. dollars)
- Distribution of e-commerce turnover in Italy in 2019, by sector
- Number of Toys, Hobby & DIY e-commerce users in Italy from 2017 to 2023, by segment (in millions)
- Annual B2C e-commerce sales growth in Italy from 2014 to 2017
- Number of Italian e-commerce customers purchasing online from abroad in 2018, by country (in millions)
- Proportion of the Italian population who have shopped online from various countries in 2018, by country
- E-commerce turnover in Italy from 2009 to 2018 (in billion euros)
- E-commerce revenue forecast in Italy from 2017 to 2023, by segment (in billion U.S. dollars)
- Number of Furniture & Appliances e-commerce users in Italy from 2017 to 2023, by segment (in millions)
- Number of Electronics & Media e-commerce users in Italy from 2017 to 2023, by segment (in millions)
- Number of e-commerce users in Italy from 2017 to 2023 (in millions)
- Value of food and grocery products sold online in Italy from 2014 to 2015, by product category (in million euros)
- Furniture & Appliances e-commerce revenue forecast in Italy from 2017 to 2023, by segment (in million U.S. dollars)
- Electronics & Media e-commerce revenue forecast in Italy from 2017 to 2023, by segment (in million U.S. dollars)
- Digital travel sales in Italy from 2011 to 2017 (in billion U.S. dollars)
- Average online expenditure in Italy in 2016, by sales channel
- Average revenue per online shopper in Italy from 2012 to 2016 (in euros)
- Average spending per capita for online shopping in Italy from 2012 to 2017 (in euros)
- Value of e-commerce purchases by Italian consumers in Italy from 2010 to 2016 (in million euros)
- Average expenditure for e-commerce goods in Italy in 2016, by device (in euros)
- Share of goods and services purchased by online customers in Italy in 2018, by category
- Forecast on the number of e-commerce users in Italy from 2016 to 2022 (in millions)
- Projected digital buyer penetration in Italy from 2014 to 2017
- Distribution of e-commerce customers in Italy in the 1st quarter 2016 and the 3rd quarter of 2017, by age group
- Distribution of regular e-commerce customers in Italy in 1st quarter 2018
- Distribution of regular e-commerce customers in Italy in 1st quarter 2018, by municipality size
- Distribution of e-commerce customers purchasing via mobile device in Italy in 1st quarter 2018, by age group
- Average age of online customers in Italy in the 3rd quarter of 2017, by product category
- Share of e-commerce customers in Italy as of March 2018, by frequency of purchase
- Number of e-commerce users in Italy as of March 2018, by frequency of purchase (in million users)
- Operating systems (OS) used while shopping online in Italy in 2017
- Distribution of online shoppers during Black Friday in Italy in 2017, by device
- Distribution of online shoppers during Cyber Monday in Italy in 2017, by device
- Devices used for online shopping search in Italy in 2017
- Share of devices used for regular online shopping in Italy in 2017
- Preferred digital payment methods in Italy in 2017
- Average expenditure on e-commerce websites in Italy in 1st quarter 2018, by payment method (in euros)
- Distribution of payment methods used on e-commerce websites in Italy in 1st quarter 2018, by type of good
- Reasons for not purchasing online among e-commerce users in Italy in 2016
- Distribution of e-commerce customers purchasing via mobile device in Italy in 1st quarter of 2018, by municipality size
- Distribution of services & goods purchased online in Italy in 1st quarter 2018, by type
- Brands allowing online purchase of products available in physical stores in Italy in 2016, by category
- Knowledge of online merchants in Italy in 1st quarter 2018, by reason
- E-commerce food and grocery demand in Italy from 2014 to 2015 (in million euros)
- Incidence of food and grocery demand in the e-commerce market in Italy in 2015
- E-commerce sales of food and groceries in Italy from 2014 to 2015
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- Incidence of friends' suggestion on online purchase in Italy in 1st quarter 2018, by product
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