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Italy: share of online customers 2016-2017, by municipality size

Distribution of online customers in Italy in the 1st quarter of 2016 and the 3rd quarter of 2017, by municipality size

Italy: share of online customers 2016-2017, by municipality size This statistic illustrates the results of a survey on the distribution of usual e-commerce customers in Italy as of the the first quarter of 2016 and the third quarter of 2017, sorted by municipality size. According to the survey results, roughly 35 percent of e-commerce customers that bought online three or four goods during the third quarter of 2017 came from municipalities with more than 100.000 inhabitants.
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Distribution of online customers in Italy in the 1st quarter of 2016 and the 3rd quarter of 2017, by municipality size

Municipalities with less than 10.000 inhabitantsMunicipalities between 10.000 - 30.000 inhabitantsMunicipalities between 30.000 - 100.000 inhabitantsMunicipalities with more than 100.000 inhabitants
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Municipalities with less than 10.000 inhabitantsMunicipalities between 10.000 - 30.000 inhabitantsMunicipalities between 30.000 - 100.000 inhabitantsMunicipalities with more than 100.000 inhabitants
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This statistic illustrates the results of a survey on the distribution of usual e-commerce customers in Italy as of the the first quarter of 2016 and the third quarter of 2017, sorted by municipality size. According to the survey results, roughly 35 percent of e-commerce customers that bought online three or four goods during the third quarter of 2017 came from municipalities with more than 100.000 inhabitants.
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Release date
January 2018
Region
Italy
Survey time period
February 17 to March 2, 2016; September 9-18, 2017
Special properties
Count of respondents: 2,599 as of 2016 and 1,785 as of 2017
Method of interview
Online panel
Supplementary notes
The survey categorizes as usual e-commerce customers those who purchased online three or more goods during the first quarter 2016. The report refers to net retail as a modality of distribution of products and services belonging to the network and to all the partners involved in the sales process. Net retail allows customers to find, order, pay and collect goods purchased at distance.
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