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Knowledge of online merchants in Italy in the 1st quarter of 2016 and the 3rd quarter of 2017, by reasons

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Italy: knowledge of online merchants 2016-2017, by reasons This statistic presents the results of a survey on the knowledge of online merchants in Italy as of the first quarter of 2016 and the third quarter of 2017, broken down by reason. As of the third quarter of 2017, around 65 percent of respondents was already aware of certain online merchants and have already used them for online shopping.
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I was aware of it and I have already purchased onlineI found it while researching on the webI was aware of it but I have never purchased somethingAt someone's suggestionI saw it on an advertisementOther reasons
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I was aware of it and I have already purchased onlineI found it while researching on the webI was aware of it but I have never purchased somethingAt someone's suggestionI saw it on an advertisementOther reasons
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Description Source More information
This statistic presents the results of a survey on the knowledge of online merchants in Italy as of the first quarter of 2016 and the third quarter of 2017, broken down by reason. As of the third quarter of 2017, around 65 percent of respondents was already aware of certain online merchants and have already used them for online shopping.
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Release date
January 2018
Region
Italy
Survey time period
February 17 to March 2, 2016; September 9-18, 2017
Special properties
Count of respondents: 2,599 as of 2016 and 1,785 as of 2017
Method of interview
Online panel

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