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Knowledge of online merchants in Italy Q1 2018, by reason

This statistic presents the results of a survey on the knowledge of online merchants in Italy as of the first quarter of 2018, broken down by reason. According to the survey results, 64 percent of respondents was already aware of certain online merchants and had already used them for online shopping. Conversely, only about three percent of the respondents said that they got to know about online merchants through advertisement campaigns.

Knowledge of online merchants in Italy in 1st quarter 2018, by reason

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Source

Release date

November 2018

Region

Italy

Survey time period

Q1 2018

Number of respondents

2,415 respondents

Method of interview

Online panel

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