Most valuable measures of success in video campaigns worldwide 2016

The graph shows data on the most valuable means of measuring success in video ad campaigns as of April 2016. During a suvrey, more than 77 percent of respondents stated that engagement was the most valuable measure of success in video advertising campaigns.

What do you feel are the most valuable measures of success in video campaigns?

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Sources

Release date

August 2016

Region

Worldwide

Survey time period

March and April of 2016

Number of respondents

>200 agency marketers

Supplementary notes

The source does not provide information on the type of survey used.

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Statistics on "Video advertising and marketing"

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