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Impact of ad placement in low quality content on purchasing behavior worldwide 2019

A study conducted in August and September 2019 looked at consumer purchasing behavior influenced by ad placement in low quality environment, i.e. digital content with moderate brand risk, unsafe content, but excluding explicit adult and violent content. The survey results show that in Indonesia, 79 percent of respondents said that they would stop using a brand whose ads appear in low quality environment. In the United States, on the other hand, 62 percent of respondents stated that they would stop buying a brand which advertising around such content.

Share of consumers who will stop using brands whose ads appear in low quality environment in selected countries worldwide as of September 2019

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Source

Release date

July 2020

Region

Worldwide

Survey time period

August to September, 2019

Number of respondents

*

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

*The source did not provide the sample number.

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Statistics on "Internet advertising worldwide"

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