Michele Majidi
Researcher
Detailed statistics
OTT video revenue in the U.S. 2023-2029
Detailed statistics
Digital audio ad spend in the U.S. 2016-2023
Detailed statistics
TV advertising spending in the U.S. 2023-2027, by type
OTT video revenue in the U.S. 2023-2029
Over-the-top (OTT) TV and video revenue in the United States from 2023 to 2029 (in billion U.S. dollars)
Music streaming revenue in the U.S. 2010-2023
Revenue from music streaming in the United States from 2010 to 2023 (in billion U.S. dollars)
TV advertising spending in the U.S. 2023-2027, by type
TV advertising spending in the United States from 2023 to 2027, by type (in billion U.S. dollars)
Ad revenue growth of ad-supported video streaming services in the U.S. 2023-2027
Compound annual growth rate (CAGR) of selected ad-supported video streaming services in the United States between 2023 and 2027
Digital video ad views in the U.S. 2023, by platform
Distribution of digital video ad views in the United States in 2nd half 2023, by distribution platform type
Ad revenue of the FAST market in the U.S. 2019-2025
Advertising revenue of free ad-supported streaming TV (FAST) services in the United States from 2019 to 2025 (in billion U.S. dollars)
Ad revenues of top ad-supported video streaming services in the U.S. 2022
Advertising revenues of selected ad-supported video streaming services in the United States in 2022 (in billion U.S. dollars)
Streaming services' advertising CPM in the U.S. 2022-2023
Advertising cost-per-mille (CPM) among major streaming services in the United States from 4th quarter 2022 to 4th quarter 2023 (in U.S. dollars)
Top streaming platforms to which ad professionals allocated upfront spend U.S. 2023
Leading streaming platforms to which advertising professionals allocated upfront spending in the United States as of March 2023
Leading genres on FAST services in the U.S. & Canada 2023, by ad impressions share
Leading content genres on free ad-supported streaming TV (FAST) services in the United States and Canada in 4th quarter 2023, by share of ad impressions
Digital audio ad spend in the U.S. 2016-2023
Digital audio advertising spending in the United States from 2016 to 2023 (in billion U.S. dollars)
U.S. podcast advertising revenue in the U.S. 2015-2026
Podcast advertising revenue in the United States from 2015 to 2026 (in million U.S. dollars)
Spotify podcast ad revenue in the U.S. 2019-2024
Spotify podcast advertising revenue in the United States from 2019 to 2024 (in million U.S. dollars)
Spotify podcast ad revenue change in the U.S. 2020-2024
Growth of Spotify podcast ad revenue in the United States from 2020 to 2024
Podcast share of Spotify ad revenue in the U.S. 2019-2024
Share of podcast in Spotify's advertising revenue the United States from 2019 to 2024
Largest podcast advertisers in the U.S. Q1 2024
Leading podcast advertisers in the United States in the 1st quarter of 2024, by ad spend (in million U.S. dollars)
Viewers who would rather watch ads than pay more for ad-free services U.S. 2021-2023
Share of viewers who would rather watch ads than pay more for ad-free video services in the United States from Q2 2021 to Q4 2023
Top ad preferences of FAST users in the U.S. 2024
Leading advertising preferences among free ad-supported streaming TV (FAST) users in the United States as of April 2024
Shoppers' preference for CTV & mobile ads for holiday purchase info in the U.S. 2023
Percentage of consumers finding streaming TV ads or mobile ads more helpful for informing holiday purchases in the United States as of August 2023
Media where adult Gen Zers were the most receptive to ads in the U.S. 2023
Media where adult members of Generation Z were the most receptive to advertisements in the United States as of February 2023
Video ad types with the most influence on buying decision process in the U.S. 2023
Video ad types adults believed had the most influence on what they bought, where they ate and shopped, or the movies and TV shows they watched in the United States as of January 2023
Podcast listeners' ad receptivity in the U.S. 2023
Attitudes towards ads among podcast listeners in the United States as of April 2023
Preferred podcast ad types in the U.S. 2023
Preferred podcast ad types in the United States as of October 2023
Top actions Gen Z listeners took after hearing podcast ads in the U.S. 2023
Leading actions Generation Z monthly podcast listeners have taken after hearing an advertisement on a podcast in the United States as of April 2023
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