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Out-of-home advertising perception by social status in Spain 2018

Perception of outdoor advertising in Spain in 2018, by socioeconomic status

Out-of-home advertising perception by social status in Spain 2018 This statistic displays the share of Spanish population that perceived any type of outdoor advertising 2018, distributed by socioeconomic status. Outdoor advertising was most noticed by the wealthiest socioeconomic groups and featured its lowest perception among the more modest groups, with a penetration of only 61.4 percent.
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Perception of outdoor advertising in Spain in 2018, by socioeconomic status

Socioeconomic status*Penetration rate
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Socioeconomic status*Penetration rate
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This statistic displays the share of Spanish population that perceived any type of outdoor advertising 2018, distributed by socioeconomic status. Outdoor advertising was most noticed by the wealthiest socioeconomic groups and featured its lowest perception among the more modest groups, with a penetration of only 61.4 percent.
Show more
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