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Perception of outdoor advertising in Spain in 2018, by socioeconomic status
Out-of-home advertising perception by social status in Spain 2018
This statistic displays the share of Spanish population that perceived any type of outdoor advertising 2018, distributed by socioeconomic status. Outdoor advertising was most noticed by the wealthiest socioeconomic groups and featured its lowest perception among the more modest groups, with a penetration of only 61.4 percent.
Perception of outdoor advertising in Spain in 2018, by socioeconomic status
Socioeconomic status*Penetration rate
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Source

Release date

February 2019

Region

Spain

Survey time period

2018

Number of respondents

39,852 respondents

Age group

14 years and older

Supplementary notes

*According to the source, on this scale, IA1 category refers to the population with the highest income and IE2 category refers to those with the lowest income.
- IA1: >€3,005 per month
- IA2. €2,452 to €3,005 per month
- IB: €2,146 to €2,451 per month
- IC: €1,603 to €2,145 per month
- ID: €1,313 to 1,312 per month
- IE1: €745 to €1,312 per month
- IE2: <€745 per month

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Out-of-home advertising perception by social status in Spain 2018
This statistic displays the share of Spanish population that perceived any type of outdoor advertising 2018, distributed by socioeconomic status. Outdoor advertising was most noticed by the wealthiest socioeconomic groups and featured its lowest perception among the more modest groups, with a penetration of only 61.4 percent.
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