Global Facebook pages fan engagement rate 2020, by type of post

During the second quarter of 2020, the average Facebook page fan engagement with posts on a page was 0.21. Video posts drew the highest level of engagement from page fans, having an interaction rate of 0.26 percent.

Average Facebook page fan engagement with selected post types worldwide during 2nd quarter 2020

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Sources

Release date

July 2020

Region

Worldwide

Survey time period

Q2 2020

Special properties

engagements refers to clicks, likes, shares, and comments on content

Supplementary notes

*All types of page

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