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Engagement with ads placed in high quality content worldwide in 2019, by country

A study conducted in Augusts and September of 2019 evaluated the likeliness of consumers to engage with digital advertising placed around a high quality environment, meaning around content with low brand risk and content from established and trusted publishers, According to the findings, 78 percent of respondents from Indonesia said that they were likely to engage with ads seen around high quality content. In comparison, only 55 percent of Canadian respondents said that they were likely to do so.

Likeliness of consumer engagement with digital advertising placed in a high quality environment in selected countries worldwide as of September 2019

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Source

Release date

July 2020

Region

Worldwide

Survey time period

August to September, 2019

Number of respondents

*

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

*The source did not provide the sample number.

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Statistics on "Internet advertising worldwide"

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