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Twitter ad engagement change Q3 2014 - Q4 2018
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Twitter ad engagement change Q3 2014 - Q4 2018
Year on year change in ad engagement on Twitter from 3rd quarter 2014 to 4th quarter 2018
The statistic presents the change in Twitter ad engagement from the third quarter of 2014 to the fourth quarter of 2018. In the fourth quarter of 2018, Twitter's ad engagement grew by 33 percent compared to the corresponding quarter of the previous year.
Year on year change in ad engagement on Twitter from 3rd quarter 2014 to 4th quarter 2018
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Description
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The statistic presents the change in Twitter ad engagement from the third quarter of 2014 to the fourth quarter of 2018. In the fourth quarter of 2018, Twitter's ad engagement grew by 33 percent compared to the corresponding quarter of the previous year.
Show more- Show sources information
- Show publisher information
- Release date
- February 2018
- Region
- Worldwide
- Survey time period
- Q3 2014 to Q4 2018
- Supplementary notes
- Figures for periods prior to Q4 2018 come from previous reporting.
Source
- Show sources information
- Show publisher information
- Release date
- February 2018
More information
- Region
- Worldwide
- Survey time period
- Q3 2014 to Q4 2018
- Supplementary notes
- Figures for periods prior to Q4 2018 come from previous reporting.
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Statistics on "Twitter marketing"
- Overview
The most important statistics
- Leading digital publishers in the United States as of October 2018, based on audience size (in millions)Top digital publishers in the U.S. 2018, by audience
- Leading digital publishers in the United States as of October 2018, based on reachTop digital publishers in the U.S. 2018, by user reach
- Market capitalization of the largest U.S. internet companies as of March 2019 (in billion U.S. dollars)Market capitalization of the largest U.S. internet companies 2019
- Annual revenue of Twitter from 2010 to 2018, by segment (in million U.S. dollars)Twitter: annual revenue 2010-2018, by segment
- Most important social media platforms for marketers worldwide as of January 2018Most important social media platforms for marketers worldwide 2018
- Audience
The most important statistics
- Most popular social networks worldwide as of January 2019, ranked by number of active users (in millions)Global social networks ranked by number of users 2019
- Number of Twitter users worldwide from 2014 to 2020 (in millions)Twitter: number of worldwide users 2014-2020
- Distribution of Twitter users worldwide from 2012 to 2018, by regionTwitter: regional user distribution 2012-2018
- Leading countries based on number of Twitter users as of January 2019 (in millions)Countries with the most Twitter users as of January 2019
- Distribution of Twitter users worldwide as of January 2019, by genderTwitter: distribution of global audiences 2019, by gender
- Percentage of U.S. adults who use Twitter as of January 2018, by age groupTwitter usage reach in the United States 2018, by age group
- Marketing use
The most important statistics
- Leading social media platforms used by B2B and B2C marketers worldwide as of January 2018Social media platforms used by marketers worldwide 2018, by target group
- Leading social media used for professional purposes according to marketing professionals worldwide as of February 2017Social media marketers use for professional purposes worldwide 2017
- Likelihood of using selected social networks in client campaigns according to advertising agencies in the United States as of 2nd quarter 2017Social media used in client campaigns by U.S. ad agencies 2017
- Most popular social networks used by Inc. 500 companies in 2017Corporate social media usage of Inc. 500 companies 2017
- Average monthly number of tweets by brands on Twitter from January to December 2017Twitter: average monthly tweets by brand profiles 2017
- Planned changes in future use of selected social media for marketing purposes worldwide as of January 2018Future use of social media among marketers worldwide by platform 2018
- Effectiveness
The most important statistics
- Twitter advertising median clickthrough rate (CTR) worldwide from 1st quarter 2017 to 1st quarter 2018Twitter median CTR worldwide Q1 2017- Q1 2018
- Year-on-year referral traffic growth of leading social networks in the United States as of 4th quarter 2018Year-on-year site visit growth via U.S. social networks 2018
- Average number of daily brand retweets on Twitter as of 1st half 2018, by verticalAverage daily Twitter brand retweets 2018, by vertical
- Monthly follower growth of brand Twitter profiles from August to December 2017Twitter: monthly brand profile follower growth 2017
- User engagement with brand posts on Twitter from January to July 2017Twitter brand posts replies and mention rate 2017
- Advertising
The most important statistics
- Twitter's advertising revenue worldwide from 2014 to 2018 (in billion U.S. dollars)Twitter's advertising revenue worldwide 2014-2018
- Net digital advertising revenue of selected online companies in the United States from 2016 to 2019 (in billion U.S. dollars)U.S. net digital ad revenue 2016-2019, by company
- Worldwide mobile advertising revenue of Twitter from 2014 to 2018 (in billion U.S. dollars)Twitter: global mobile internet advertising revenue 2014-2018
- Net mobile advertising revenue in the United States from 2016 to 2019, by companyU.S. mobile ad revenue share 2016-2019, by company
- Social networking ad revenue market share of Twitter in the United States from 2015 to 2018U.S. Twitter social network advertising revenue share 2015-2018
- Mobile advertising revenue of Twitter in the United States from 2015 to 2018 (in million U.S. dollars)U.S. Twitter mobile advertising revenue 2015-2018
- Year on year change in ad engagement on Twitter from 3rd quarter 2014 to 4th quarter 2018Twitter ad engagement change Q3 2014 - Q4 2018
- Twitter advertising median cost-per-mille (CPM) worldwide from 1st quarter 2017 to 1st quarter 2018 (in U.S. dollars)Twitter median CPM worldwide Q1 2017- Q1 2018
- Leader rankings
The most important statistics
- Leading brands on Twitter as of June 2018, by followers (in millions)Most-followed brands on Twitter 2018
- Leading brands in the United States on Twitter in 2018, based on user engagement (in million actions)Leading U.S. brands on Twitter 2018, by user engagement
- Leading retail and consumer merchandise brands on Twitter as of July 2018, by followers (in millions)Most-followed retailers and consumer merchandise brands on Twitter 2018
- Leading beauty and cosmetics brands on Twitter as of July 2018, by followers (in 1,000s)Most-followed beauty brands on Twitter 2018
- Leading fashion brands on Twitter as of July 2018, by followers (in millions)Most-followed apparel brands on Twitter 2018
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Statistics
- Twitter ad visibility according to U.S. Twitter users 2015
- Brazil: ad spend of the federal government on Twitter 2013-2016
- Twitter ad relevance according to U.S. users 2015
- Leading Twitter ad formats in the U.S. 2013-2014
- Social ad revenue worldwide 2016, by company
- Twitter's ad revenue per 1,000 timeline views as of 4th quarter 2014
- Selected social networks media ad spend in the U.S. 2016
- Interaction with brands on Twitter in the United Kingdom (UK) 2014
- Distribution of engagement on U.S. luxury auto brand social network pages 2014
- Median number of nonprofits' Twitter followers in the U.S. 2016, by sector
- Banner ad engagement rates in the U.S. and Europe 2015, by industry
- Canada most engaging brands on Twitter September 2015, by number of interactions
- Social media engagement of Brazilian sports confederations 2017, by platform
- U.S. Inc. 500 company attitudes towards social media effectiveness 2015-2018
- Top ten auto brands on Twitter in Australia 2018, by number of followers
- Banner ad engagement time in the U.S. and Europe 2015, by industry
- Survey on the usage of Norwegian in advertising and marketing in Norway 2010-2016
- Chinese and South Asian Canadians ad perception 2015
- Survey on overuse of English in advertising and marketing in Norway 2010-2016
- U.S. jewelry stores: ad spend to sales ratio 2011-2015
Statistics on "Twitter marketing"
- Leading digital publishers in the United States as of October 2018, based on audience size (in millions)
- Leading digital publishers in the United States as of October 2018, based on reach
- Market capitalization of the largest U.S. internet companies as of March 2019 (in billion U.S. dollars)
- Annual revenue of Twitter from 2010 to 2018, by segment (in million U.S. dollars)
- Most important social media platforms for marketers worldwide as of January 2018
- Most popular social networks worldwide as of January 2019, ranked by number of active users (in millions)
- Number of Twitter users worldwide from 2014 to 2020 (in millions)
- Distribution of Twitter users worldwide from 2012 to 2018, by region
- Leading countries based on number of Twitter users as of January 2019 (in millions)
- Distribution of Twitter users worldwide as of January 2019, by gender
- Percentage of U.S. adults who use Twitter as of January 2018, by age group
- Leading social media platforms used by B2B and B2C marketers worldwide as of January 2018
- Leading social media used for professional purposes according to marketing professionals worldwide as of February 2017
- Likelihood of using selected social networks in client campaigns according to advertising agencies in the United States as of 2nd quarter 2017
- Most popular social networks used by Inc. 500 companies in 2017
- Average monthly number of tweets by brands on Twitter from January to December 2017
- Planned changes in future use of selected social media for marketing purposes worldwide as of January 2018
- Twitter advertising median clickthrough rate (CTR) worldwide from 1st quarter 2017 to 1st quarter 2018
- Year-on-year referral traffic growth of leading social networks in the United States as of 4th quarter 2018
- Average number of daily brand retweets on Twitter as of 1st half 2018, by vertical
- Monthly follower growth of brand Twitter profiles from August to December 2017
- User engagement with brand posts on Twitter from January to July 2017
- Twitter's advertising revenue worldwide from 2014 to 2018 (in billion U.S. dollars)
- Net digital advertising revenue of selected online companies in the United States from 2016 to 2019 (in billion U.S. dollars)
- Worldwide mobile advertising revenue of Twitter from 2014 to 2018 (in billion U.S. dollars)
- Net mobile advertising revenue in the United States from 2016 to 2019, by company
- Social networking ad revenue market share of Twitter in the United States from 2015 to 2018
- Mobile advertising revenue of Twitter in the United States from 2015 to 2018 (in million U.S. dollars)
- Year on year change in ad engagement on Twitter from 3rd quarter 2014 to 4th quarter 2018
- Twitter advertising median cost-per-mille (CPM) worldwide from 1st quarter 2017 to 1st quarter 2018 (in U.S. dollars)
- Twitter advertising median cost-per-click (CPC) worldwide from 1st quarter 2017 to 1st quarter 2018 (in U.S. dollars)
- Leading brands on Twitter as of June 2018, by followers (in millions)
- Leading brands in the United States on Twitter in 2018, based on user engagement (in million actions)
- Leading retail and consumer merchandise brands on Twitter as of July 2018, by followers (in millions)
- Leading beauty and cosmetics brands on Twitter as of July 2018, by followers (in 1,000s)
- Leading fashion brands on Twitter as of July 2018, by followers (in millions)
- Frequency with which Twitter users notice ads on Twitter in the United States as of June 2015
- Twitter advertising spending of the Brazilian federal government from 2013 to 2016 (in million Brazilian reals)
- Perceived relevance of Twitter ads according to Twitter users in the United States as of June 2015
- Leading Twitter ad formats in the United States in 2013 and 2014
- Distribution of social network advertising revenue worldwide in 2016, by company
- Twitter's advertising revenue per 1,000 timeline views from 1st quarter 2012 to 4th quarter 2014 (in U.S. dollars)
- Media advertising spending of selected social networks in the United States in 2016 (in million U.S. dollars)
- Brand interactions carried out by social media users on Twitter in the United Kingdom (UK) in 2014
- Distribution of engagement on U.S. luxury automotive brand social network pages in November 2014
- Median number of Twitter followers of nonprofit organizations in the United States in 2016, by sector (in 1,000s)
- Digital banner advertising engagement rates in the United States and Europe in 1st half 2015, by industry and ad format
- Most engaging brands on Twitter in Canada in September 2015, by number of interactions
- Leading Brazilian sports confederations in 2017, by social media engagement (in millions)
- Attitudes of Inc. 500 companies in the United States towards social media's effectiveness in 2015 and 2018
- Most popular profiles of automobile brands on Twitter in Australia as of June 2018, by number of followers (in 1,000s)
- Digital banner advertising engagement time in the United States and Europe in 1st half 2015, by industry and ad format (in seconds)
- Should Norwegian be used in all advertising and marketing in Norway?
- Share of Chinese and South Asian consumers in Canada who believe ads help them keep current with new products as of July 2015
- Do you think that English is used to an excessive extent in advertising and marketing in Norway?
- Advertising spending as percent of sales in the jewelry stores industry in the United States from 2011 to 2015
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