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Share of iPhone XR buyers upgrading from various iPhone products in the U.S. 2019

Around 20 percent of iPhone XR buyers who upgraded from an Apple product previously used an iPhone 7, while another 16 percent were iPhone 7 Plus users. One of the newest products in Apple's iPhone line, the XR was released in September of 2018 alongside the XS and XS Max. Both the iPhone 7 and 7 Plus were released in September of 2016, which seems to indicate that a significant portion of iPhone users tend to upgrade their phone after around two years.

Most common previous iPhone products used by iPhone XR buyers in the United States as of 2019*

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Source

In cooperation with
Counterpoint Research
Release date

April 2019

Region

United States

Survey time period

February 2019

Supplementary notes

* iPhone to iPhone churn rate only. Android to iPhone switches are not reflected in the data

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Statistics on "Apple products in the U.S."

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