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Targeting parameters of mobile programmatic advertising worldwide 2016

What are the most popular targeting parameters for mobile ads you buy via programmatic channels?

by Statista Research Department, last edited Sep 15, 2016
Targeting parameters of mobile programmatic advertising worldwide 2016 The statistic shows results of a survey regarding the targeting parameters of mobile programmatic advertising worldwide as of July 2016. During the survey, 12 percent of respondents cited location as a parameter used for buying or selling mobile programmatic advertising inventory.
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What are the most popular targeting parameters for mobile ads you buy via programmatic channels?

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