Targeting parameters of mobile programmatic advertising worldwide 2016

Published by Statista Research Department, Sep 15, 2016
The statistic shows results of a survey regarding the targeting parameters of mobile programmatic advertising worldwide as of July 2016. During the survey, 12 percent of respondents cited location as a parameter used for buying or selling mobile programmatic advertising inventory.

What are the most popular targeting parameters for mobile ads you buy via programmatic channels?

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Release date

September 2016

Region

Worldwide

Survey time period

June and July 2016

Number of respondents

173 respondents

Special properties

survey among brand and agency marketers

Method of interview

Email survey

Supplementary notes

Multiple answers were possible.

Citation formats
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Programmatic advertising in the United StatesAdvertising in the United StatesDigital advertising in the U.S.Programmatic advertising in the UKDigital advertising formats in the U.S.
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