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Most effective influence marketing tactics in the U.S. 2016

Published by Statista Research Department, Aug 3, 2016
The statistic presents information on the most effective influence marketing tactics according to marketers in the United States and worldwide as of April 2016. It was found that nearly 67 percent of responding marketers believed that product reviews were the most effective influence marketing method.

Most effective influence marketing tactics according to marketers in the United States as of April 2016

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Release date

August 2016

Region

United States

Survey time period

February 26 to April 29, 2016

Number of respondents

102 marketers

Special properties

85% of respondents were US-based

Method of interview

Online survey

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