Share of marketers with customer knowledge by knowledge in the Netherlands 2016

This statistic shows the share of marketeers with knowledge about their customers in the Netherlands in 2016, by knowledge. Respondents were asked to answer the survey question: "What do you know at the moment about your current customers?". As of 2016, roughly 40 percent of the Dutch respondents knew when and where their customer did their shoppings.

What do you know at the moment about your current customers?*

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Release date

May 2016



Survey time period

April 15, 2016 to April 25, 2016

Number of respondents

235 respondents

Special properties

respondents were selected from the marketing database of the source, which notes: "this included individuals who indicated they work in retail (marketing) and/or are interested in retail and e-commerce"

Method of interview

Online survey

Supplementary notes

The source defines contextual marketing as follows: "Marketing where the message tuned optimally to the context of the recipient. The context can be, for example: the current location, a latent need, a previous purchase or personal preferences. In short, these are the signals and data which are of importance to optimize the content of the marketing message at any time during the customer journey."

* This question was phrased by the source in Dutch as follows: "Wat weet u op dit moment van uw huidige klanten?"
The source notes that up to three answers were possible

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