Number of Facebook users New Zealand 2018 by age

Facebook use in New Zealand is most prevalent amongst 25 to 34-year-olds, with 850,000 people in this age group using the platform as of January 2018. Of this number, there is an even gender split between male and female users. There is also a slight bias towards female users across most other age groups, the exception being 18 to 24-year old’s: ten percent of users in this age group are male and nine percent are female.

One of the most popular social media networks

Facebook is one of the most popular social media networks in New Zealand with around three quarters of the population being active users. It ranks second only to YouTube, which in 2018 had an additional one percent using it actively. Instagram and Pinterest were the next most popular in the same year, both with around 30 percent of the population using them.

Social media penetration

In New Zealand, social media penetration overall has steadily been increasing over the last few years. As of 2018, it is just under three quarters of the population, with just over two thirds of active users accessing it on mobile devices.

Breakdown of Facebook users in New Zealand as of January 2018, by age group

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

$39 $59 per month *
in the first 12 months
33% Discount until September 30th
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$468 / Year
$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in

Release date

January 2018


New Zealand

Survey time period

January 2018

Age group

13 years and older

Statista Accounts: Access All Statistics. Starting from $468 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract; Prices do not include sales tax.

Statistics on "Facebook usage in the United States"

Statista Accounts: Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.