Adults' capsule toy purchase experience in Japan 2022

Published by C. Diep, Nov 6, 2023
The majority of adults in Japan have bought capsule toys when they were a child as revealed in a survey conducted in December 2022. While 26.9 percent of respondents bought them as a child but stopped after becoming an adult, almost 25 percent stated to still buy them as adults.
Capsule toys, known as gacha or gachapons in Japan, refers to a form of bulk vending of collectibles via non-electric machines. Common collectibles includes toys based on characters of popular media franchises.

Share of adults buying capsule toys in Japan as of December 2022

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Release date

January 2023

Region

Japan

Survey time period

December 2 to 15, 2022

Number of respondents

6,525 respondents

Age group

20-60 years

Method of interview

Online survey

Supplementary notes

Original question: "Please tell us about your purchase experience with capsule toys."

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