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Export value of toys from Japan 2015-2021

Published by C. Diep, Dec 7, 2022
In 2021, the export value of toys from Japan amounted to around 45.5 billion Japanese yen. This represented an increase from an export value of about 21 billion yen exported in 2015.
Japan is headquarter to a variety of licensed toy and character goods manufacturers such as Tomy Company, Ltd. and Sanrio Company, Ltd.

Export value of toys from Japan from 2015 to 2021 (in billion Japanese yen)

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Source

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Release date

August 2022

Region

Japan

Survey time period

2015 to 2021

Supplementary notes

100 Japanese yen equal 0.74 U.S. dollars or 0.70 euros as of December 2022.
Values have been rounded.

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Statistics on Toy market in Japan

Overview

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Otaku market

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Console games

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Major companies

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Consumer behavior

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