Perception of offensive online content endorsement by brands 2017, by ethnicity

To what extent do you think that brands advertised around offensive online content are endorsing that content?

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Release date

April 2017

Region

United States

Survey time period

April 5 and 6, 2017

Number of respondents

1,948 respondents

Age group

18 years and older

Special properties

among respondents who have seen offensive content online

Method of interview

Online survey

Supplementary notes

Original question: "To what extent do you think that the brand being advertised around the offensive content is endorsing that content?"
The source define offensive content as "videos, articles, pictures, etc. that are racist, sexist, etc. or may cause upset or promote hate."

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