This statistic shows the results of a survey on the extent to which recent EU data law changes impacted email marketing approaches in the United Kingdom (UK) from 2016 to 2017. In 2017, 34 percent of respondents reported that their clients practices were already compliant with EU law changes, while 23 percent stated that their clients were not aware of any legal changes that might affect their activities.
To what extent will recent EU data law changes impact your clients’ approach to email?
* Most recent survey period from February to March 2017.
** n (2017) = 205: n (2016) = 200
*** Respondents included both companies or in-house marketers and supply-side respondents, including agencies, consultants and vendors.
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Econsultancy, & Adestra. (April 12, 2017). To what extent will recent EU data law changes impact your clients’ approach to email? [Graph]. In Statista. Retrieved May 21, 2022, from https://www.statista.com/statistics/710362/email-marketing-eu-data-law-changes-impact/
Econsultancy, und Adestra. "To what extent will recent EU data law changes impact your clients’ approach to email?." Chart. April 12, 2017. Statista. Accessed May 21, 2022. https://www.statista.com/statistics/710362/email-marketing-eu-data-law-changes-impact/
Econsultancy, Adestra. (2017). To what extent will recent EU data law changes impact your clients’ approach to email?. Statista. Statista Inc.. Accessed: May 21, 2022. https://www.statista.com/statistics/710362/email-marketing-eu-data-law-changes-impact/
Econsultancy, and Adestra. "To What Extent Will Recent Eu Data Law Changes Impact Your Clients’ Approach to Email?." Statista, Statista Inc., 12 Apr 2017, https://www.statista.com/statistics/710362/email-marketing-eu-data-law-changes-impact/
Econsultancy & Adestra, To what extent will recent EU data law changes impact your clients’ approach to email? Statista, https://www.statista.com/statistics/710362/email-marketing-eu-data-law-changes-impact/ (last visited May 21, 2022)
