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Impact of EU data law changes on email marketing in the United Kingdom (UK) 2017

Published by Statista Research Department, Sep 20, 2019
This statistic shows the results of a survey on the extent to which recent EU data law changes impacted email marketing approaches in the United Kingdom (UK) from 2016 to 2017. In 2017, 34 percent of respondents reported that their clients practices were already compliant with EU law changes, while 23 percent stated that their clients were not aware of any legal changes that might affect their activities.

To what extent will recent EU data law changes impact your clients’ approach to email?

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Sources

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Release date

April 2017

Region

United Kingdom

Survey time period

2016 to 2017*

Number of respondents

205**

Special properties

marketers***

Method of interview

Online survey

Supplementary notes

* Most recent survey period from February to March 2017.
** n (2017) = 205: n (2016) = 200
*** Respondents included both companies or in-house marketers and supply-side respondents, including agencies, consultants and vendors.

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