E-mail message types preferred by consumers in the UK 2017

What type of email message do consumers like to receive?

E-mail message types preferred by consumers in the UK 2017 The statistic presents the results of a survey on the types of email messages that consumers like to receive in the United Kingdom (UK) in 2017. During the survey, 45 percent of the respondents answered that they liked receiving discount messages per email.
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What type of email message do consumers like to receive?

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Share of respondents
Discounts45%
Free samples/gifts43%
Free delivery offers38%
Loyalty program rewards30%
Competitions21%
Advance notice of new products16%
Privacy policy15%
Access to other brand/shop/site benets14%
VIP access12%
Product reviews10%
User guides6%
Peer generated social media related videos/articles/magazines/tweets/photos/blogs/etc.4%
Videos/articles/magazines produced by the brand/shop/website4%
Share of respondents
Discounts45%
Free samples/gifts43%
Free delivery offers38%
Loyalty program rewards30%
Competitions21%
Advance notice of new products16%
Privacy policy15%
Access to other brand/shop/site benets14%
VIP access12%
Product reviews10%
User guides6%
Peer generated social media related videos/articles/magazines/tweets/photos/blogs/etc.4%
Videos/articles/magazines produced by the brand/shop/website4%
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The statistic presents the results of a survey on the types of email messages that consumers like to receive in the United Kingdom (UK) in 2017. During the survey, 45 percent of the respondents answered that they liked receiving discount messages per email.
Show more
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Statistics on "E-mail marketing in the United Kingdom (UK)"
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