During a December 2019 survey carried out among adult consumers from the United Kingdom (UK), 48 percent of respondents stated the main reason for giving their email address to a brand/shop/site was a promise of receiving discounts and offers; 16 percent named advance notice of products and sales as a reason.
Types of information most effective in encouraging consumers to give their email address to a brand according to consumers in the United Kingdom as of December 2019
Original question: "What are normally the main reasons you give your email address to a brand/shop/site?" The source does not provide information about the number or age of the consumers it interviewed.
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UK DMA. (March 18, 2020). Types of information most effective in encouraging consumers to give their email address to a brand according to consumers in the United Kingdom as of December 2019 [Graph]. In Statista. Retrieved May 17, 2022, from https://www.statista.com/statistics/823657/consumers-favorite-e-mail-marketing-message-types-uk/
UK DMA. "Types of information most effective in encouraging consumers to give their email address to a brand according to consumers in the United Kingdom as of December 2019." Chart. March 18, 2020. Statista. Accessed May 17, 2022. https://www.statista.com/statistics/823657/consumers-favorite-e-mail-marketing-message-types-uk/
UK DMA. (2020). Types of information most effective in encouraging consumers to give their email address to a brand according to consumers in the United Kingdom as of December 2019. Statista. Statista Inc.. Accessed: May 17, 2022. https://www.statista.com/statistics/823657/consumers-favorite-e-mail-marketing-message-types-uk/
UK DMA. "Types of Information Most Effective in Encouraging Consumers to Give Their Email Address to a Brand According to Consumers in The United Kingdom as of December 2019." Statista, Statista Inc., 18 Mar 2020, https://www.statista.com/statistics/823657/consumers-favorite-e-mail-marketing-message-types-uk/
UK DMA, Types of information most effective in encouraging consumers to give their email address to a brand according to consumers in the United Kingdom as of December 2019 Statista, https://www.statista.com/statistics/823657/consumers-favorite-e-mail-marketing-message-types-uk/ (last visited May 17, 2022)
