- Media & Advertising›
- Advertising & Marketing ›
E-mail message types preferred by consumers in the UK 2017
E-mail message types preferred by consumers in the UK 2017
What type of email message do consumers like to receive?
by Katrin Kienast,
last edited
Jun 4, 2018
The statistic presents the results of a survey on the types of email messages that consumers like to receive in the United Kingdom (UK) in 2017. During the survey, 45 percent of the respondents answered that they liked receiving discount messages per email.
What type of email message do consumers like to receive?
Loading statistic...
Expand statistic
| Share of respondents | |
|---|---|
| Discounts | 45% |
| Free samples/gifts | 43% |
| Free delivery o ffers | 38% |
| Loyalty program rewards | 30% |
| Competitions | 21% |
| Advance notice of new products | 16% |
| Privacy policy | 15% |
| Access to other brand/shop/site bene ts | 14% |
| VIP access | 12% |
| Product reviews | 10% |
| User guides | 6% |
| Peer generated social media related videos/articles/magazines/tweets/photos/blogs/etc. | 4% |
| Videos/articles/magazines produced by the brand/shop/website | 4% |
| Share of respondents | |
|---|---|
| Discounts | 45% |
| Free samples/gifts | 43% |
| Free delivery o ffers | 38% |
| Loyalty program rewards | 30% |
| Competitions | 21% |
| Advance notice of new products | 16% |
| Privacy policy | 15% |
| Access to other brand/shop/site bene ts | 14% |
| VIP access | 12% |
| Product reviews | 10% |
| User guides | 6% |
| Peer generated social media related videos/articles/magazines/tweets/photos/blogs/etc. | 4% |
| Videos/articles/magazines produced by the brand/shop/website | 4% |
© Statista 2019
About this statistic
Show source
Download
Settings
Share
Download started
Please be patient - this may take a moment
Please be patient - this may take a moment
Description
Source
More information
by Katrin Kienast,
last edited
Jun 4, 2018
The statistic presents the results of a survey on the types of email messages that consumers like to receive in the United Kingdom (UK) in 2017. During the survey, 45 percent of the respondents answered that they liked receiving discount messages per email.
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- February 2018
- Region
- United Kingdom
- Survey time period
- October to December 2017*
- Number of respondents
- 289 respondents
- Special properties
- marketers
- Method of interview
- Online survey
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- February 2018
More information
- Region
- United Kingdom
- Survey time period
- October to December 2017*
- Number of respondents
- 289 respondents
- Special properties
- marketers
- Method of interview
- Online survey
Other statistics on the topic
+Advertising & Marketing
E-mail marketing click-through rate in the United Kingdom (UK) 2017, by sector
+Advertising & Marketing
Most effective marketing channels for ROI in the UK 2016-2017
+Advertising & Marketing
E-mail marketing open rate trend in the United Kingdom (UK) 2009-2017
+Advertising & Marketing
E-mail marketing budget in the UK from 2007 to 2018
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform
You only have access to basic statistics.
Premium Account
Your perfect start with Statista
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$49 / Month *
Corporate Account
Full access
Corporate solution including all features.
* All products require an annual contract.
Prices do not include sales tax.
Prices do not include sales tax.
Leading companies trust Statista:
Statista is a great source of knowledge, and pretty helpful to manage the daily work.Christof Baron
CEO, MindShare Germany
Statistics on "E-mail marketing in the United Kingdom (UK)"
- Overview
The most important statistics
- Digital advertising expenditure in the United Kingdom (UK) from 2008 to 2017, by format (in million GBP)Digital advertising spending in the UK 2008-2017, by format
- E-mail marketing spending at UK companies from 2007 to 2018E-mail marketing budget in the UK from 2007 to 2018
- E-mail marketing key performance indicators (KPIs) in the United Kingdom (UK) in 2017E-mail marketing KPIs in the United Kingdom (UK) 2017
- How much is the approximate return you get back for every pound spent on e-mail marketing?E-mail marketing's return on investment (ROI) in the United Kingdom (UK) 2015-2017
- Approximately what proportion of your total sales can you attribute to the e-mail marketing channel?Share of sales attributable to e-mail marketing in the UK 2016-2018
- What percentage of your marketing budget is spent on e-mail?Share of marketing budget spent on e-mail marketing in the United Kingdom 2012-2018
- Looking forward, how would you expect your company’s expenditure on e-mail to change?Expected change in e-mail marketing expenditure in the United Kingdom (UK) 2011-2017
- Open, click and unsubscribe rates
The most important statistics
- E-mail marketing open rate historical trend in the United Kingdom (UK) from 2009 to 2017E-mail marketing open rate trend in the United Kingdom (UK) 2009-2017
- E-mail marketing open rates in the United Kingdom (UK) in 2017, by sectorE-mail marketing open rates in the United Kingdom (UK) 2017, by sector
- E-mail marketing click-to-open rates in the United Kingdom (UK) from 2009 to 2017E-mail marketing click-to-open rates in the United Kingdom (UK) 2009-2017
- E-mail marketing click-to-open rates in the United Kingdom (UK) in 2017, by sectorE-mail click-to-open rate in the United Kingdom (UK) 2017, by sector
- E-mail marketing click-through rate in the United Kingdom (UK) in 2017, by sectorE-mail marketing click-through rate in the United Kingdom (UK) 2017, by sector
- E-mail marketing unsubscribe rates in the United Kingdom (UK) from 2010 to 2017E-mail marketing unsubscribe rates in the United Kingdom (UK) 2010-2017
- Unsubscribe rates in the United Kingdom (UK) in 2017, by industry sectorUnsubscribe rates in the United Kingdom (UK) 2017, by industry
- E-mail opens on mobile devices in the United Kingdom (UK) from 2010 to 2017E-mail opens on mobile devices in the United Kingdom (UK) 2010-2017
- Attitudes of UK marketers
The most important statistics
- How do you manage your e-mail marketing program?E-mail marketing outsourcing and management in the United Kingdom (UK) 2017
- How do you measure the success of email campaigns?Measure of success for email campaigns in digital marketing in the UK 2017
- Which of the following stop you from achieving your e-mail marketing goals?Factors preventing e-mail marketing success in the United Kingdom (UK) 2013-2018
- Share of respondents who rated the following marketing channels as ‘excellent’ or ‘good’ for ROI in the United Kingdom (UK) in 2016 and 2017Most effective marketing channels for ROI in the UK 2016-2017
- Share of respondents who said that they used the following email marketing practices in the United Kingdom (UK) in 2016 to 2018Email marketing practices used in companies in the UK 2016-2018
- What type of e-mail message helps you to achieve your email campaign goals?E-mail message types used for B2B and B2C marketing in the United Kingdom (UK) 2017
- What type of email message helps you to achieve your email campaign goals?E-mail message types used to achieve email campaign goals in the UK 2018
- How would you rate your company’s overall level of competence in e-mail marketing?E-mail marketing competence of businesses in the United Kingdom (UK) 2011-2018
- Consumer behavior
The most important statistics
- Reasons for subscribing to e-mails from brands and companies among internet users in the United Kingdom (UK) from 2015 to 2017Reasons for subscribing to e-mails from brands/companies in the UK 2015-2017
- Actions taken by the consumers upon receiving an interesing promotional email in the United Kingdom (UK) from 2011 to 2017Actions taken by UK consumers when receiving an interesting marketing email 2011-2017
- Share of interesting or relevant marketing emails according to consumers in the United Kingdom (UK) between 2011 and 2017Share of interesting marketing emails according to consumers in the UK 2011-2017
Discover Statista
Need help with using Statista for your research?
Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Statistics
- Inbox placement: share of e-mails reaching inboxes in Italy 2014-2015
- Inbox placement: share of e-mails reaching inboxes in Spain 2014-2017
- Inbox placement: share of e-mails reaching inbox in France 2014-2017
- Goals of e-mail marketing in the United Kingdom (UK) 2016-2017
- E-mail marketing's contribution to digital revenue in the UK 2012-2013
- Distribution of e-mail marketing revenue in the UK 2012-2014, by e-mail type
- E-mail marketing education sources in the United Kingdom (UK) 2012-2013
- Time allocated to e-mail marketing per month in the United Kingdom (UK) 2013
- Factors helping e-mail marketers achieve goals in the UK 2012-2015
- E-mail marketing click rates: observed change in the United Kingdom (UK) 2011-2014
- Challenges to deliver successful email marketing programs in the UK 2016-2017
- E-mail marketing open rates: observed change in the United Kingdom (UK) 2011-2014
- E-mail marketing conversion rates: observed change in the United Kingdom 2011-2014
- Average click-to-open rate in the United Kingdom (UK) 2010-2015
- Automated e-mail marketing open rate in the United Kingdom (UK) 2016, by sector
- Marketing tactics returning the best ROI paired with e-mail marketing UK 2012-2014
Studies
- E-mail marketing
- Email Marketing Vendor Satisfaction Report
- 2017 Email Marketing Benchmark Report
- Optimizing Email Deliverability with AI
- 2019 State of Email Report
- Marketer Email Tracker 2019
- Marketer Email Tracking Study 2018
- Digital marketing in Italy
- Digital marketing in the United Kingdom (UK)
- Marketing personalization
- Digital marketing in Sweden
- Email Delivery Performance Survey 2012
- 2017 State of Email Report
- Email Tracking Report 2014
- DMA Insight: Marketer Email Tracking Study 2016
Statistics on "E-mail marketing in the United Kingdom (UK)"
- Digital advertising expenditure in the United Kingdom (UK) from 2008 to 2017, by format (in million GBP)
- E-mail marketing spending at UK companies from 2007 to 2018
- E-mail marketing key performance indicators (KPIs) in the United Kingdom (UK) in 2017
- How much is the approximate return you get back for every pound spent on e-mail marketing?
- Approximately what proportion of your total sales can you attribute to the e-mail marketing channel?
- What percentage of your marketing budget is spent on e-mail?
- Looking forward, how would you expect your company’s expenditure on e-mail to change?
- E-mail marketing open rate historical trend in the United Kingdom (UK) from 2009 to 2017
- E-mail marketing open rates in the United Kingdom (UK) in 2017, by sector
- E-mail marketing click-to-open rates in the United Kingdom (UK) from 2009 to 2017
- E-mail marketing click-to-open rates in the United Kingdom (UK) in 2017, by sector
- E-mail marketing click-through rate in the United Kingdom (UK) in 2017, by sector
- E-mail marketing unsubscribe rates in the United Kingdom (UK) from 2010 to 2017
- Unsubscribe rates in the United Kingdom (UK) in 2017, by industry sector
- E-mail opens on mobile devices in the United Kingdom (UK) from 2010 to 2017
- E-mail marketing unsubscribe-to-open rates in the United Kingdom (UK) from 2009 to 2017
- How do you manage your e-mail marketing program?
- How do you measure the success of email campaigns?
- Which of the following stop you from achieving your e-mail marketing goals?
- Share of respondents who rated the following marketing channels as ‘excellent’ or ‘good’ for ROI in the United Kingdom (UK) in 2016 and 2017
- Share of respondents who said that they used the following email marketing practices in the United Kingdom (UK) in 2016 to 2018
- What type of e-mail message helps you to achieve your email campaign goals?
- What type of email message helps you to achieve your email campaign goals?
- How would you rate your company’s overall level of competence in e-mail marketing?
- Which three areas of email marketing do you really need to focus on in the next year?
- In what ways do you think that artificial intelligence could improve email marketing performance?
- Reasons for subscribing to e-mails from brands and companies among internet users in the United Kingdom (UK) from 2015 to 2017
- Actions taken by the consumers upon receiving an interesing promotional email in the United Kingdom (UK) from 2011 to 2017
- Share of interesting or relevant marketing emails according to consumers in the United Kingdom (UK) between 2011 and 2017
- Share of marketing e-mails reaching inboxes or spam box in Italy in 2014 and 2015
- Share of marketing e-mails reaching inbox or spam box in Spain from 2014 to 2017
- Share of e-mails reaching inbox or spam box in France from 2014 to 2017
- What is the goals of your e-mail marketing campaigns?
- What does e-mail contribute overall to the business as percentage of digital business revenue?
- What percentage of your e-mail marketing revenue comes from the following types of e-mails?
- Where do you get your e-mail marketing education from?
- What percentage of time spend on all marketing activities is dedicated to e-mail marketing per month?
- Thinking about the following factors, which of them are most important to you in helping you achieve your business goals?
- How have e-mail marketing click rates trended over the past 12 months?
- What are the most significant challenges to successfully delivering automated email marketing programs?
- How have e-mail marketing open rates trended over the past 12 months?
- How have e-mail marketing conversion rates trended over the past 12 months?
- Average click-to-open rate for e-mail marketing in the United Kingdom (UK) in 2010-2015
- Automated e-mail marketing campaign open rates in the United Kingdom (UK) in 2016, by sector
- E-mail when integrated with which of the following marketing tactics delivers the best ROI?
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Related topics
About Statista
Statista offers dossiers and reports on over 170 industries. With Statista you are always able to make informed decisions and boost your work efficiency.
Internet & Telecommunications
- Social Media
- E-Commerce
- Online Video & Entertainment
- Advertising & Marketing
Consumer Goods & FMCG
- Alcoholic Beverages
- Cleaning Products
- Cosmetics & Personal Care
- Food & Nutrition
Retail & Trade
- Health & Hygiene
- International Trade
- Shopping Behavior
- Sports & Leisure
Travel, Tourism & Hospitality
- Business Travel
- Leisure Travel
- Accomodation
- Restaurants
Society
- Demographics
- Economy
- Education & Science
- Politics & Government
Transportation & Logistics
- Aviation
- Rail Transport
- Vehicles & Road Traffic
- Water Transport
Please log in to access our additional functions
Register in seconds and access exclusive features.
Basic Account
|
Instant Access
Premium Account
| ||
|---|---|---|---|
Our services
Click the question mark for further information | Free |
$49 per month* | |
| Basic statistics | |||
| Premium statistics | |||
|
Graph download
| |||
| Download PDF | |||
|
Excel download
| |||
| Register | Purchase now | ||
*Duration: 12 months, billed annually, single license
Yes, let me download!
...and make my research life easier.
Exclusive Corporate feature
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.
Corporate Account
We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.