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E-mail message types preferred by consumers in the UK 2019

Types of information most effective in encouraging consumers to give their email address to a brand according to consumers in the United Kingdom as of December 2019

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Sources

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Release date

March 2020

Region

United Kingdom

Survey time period

December 2019

Number of respondents

2,051 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

Original question: "What are normally the main reasons you give your email address to a brand/shop/site?"
The source does not provide information about the number or age of the consumers it interviewed.

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Statistics on " E-mail marketing in the United Kingdom (UK) "

Statistics on E-mail marketing in the United Kingdom (UK)

Overview

5

Financials

6

Metrics

6

Marketer use

8

Consumer behavior

7

Further related statistics

19
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