E-mail message types preferred by consumers in the UK 2019

Published by Statista Research Department, Feb 1, 2024
During a December 2019 survey carried out among adult consumers from the United Kingdom (UK), 48 percent of respondents stated the main reason for giving their email address to a brand/shop/site was a promise of receiving discounts and offers; 16 percent named advance notice of products and sales as a reason.

Types of information most effective in encouraging consumers to give their email address to a brand according to consumers in the United Kingdom as of December 2019

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Sources

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Release date

March 2020

Region

United Kingdom

Survey time period

December 2019

Number of respondents

2,051 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

Original question: "What are normally the main reasons you give your email address to a brand/shop/site?"
The source does not provide information about the number or age of the consumers it interviewed.

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