During a December 2019 survey carried out among adult consumers from the United Kingdom (UK), 48 percent of respondents stated the main reason for giving their email address to a brand/shop/site was a promise of receiving discounts and offers; 16 percent named advance notice of products and sales as a reason.
Types of information most effective in encouraging consumers to give their email address to a brand according to consumers in the United Kingdom as of December 2019
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Statistics on E-mail marketing in the United Kingdom (UK)
Overview
5
- Premium Statistic E-mail marketing revenue worldwide 2020-2027
- Premium Statistic Number of marketing associate professionals in the UK 2010-2022
- Premium Statistic Main marketing priorities UK 2020
- Premium Statistic Leading marketing channels in the UK 2020
- Premium Statistic Goals of e-mail marketing in the United Kingdom (UK) 2020
Financials
6
- Premium Statistic Marketing expenditure growth in the UK 2023, by type
- Basic Statistic Share of marketing budget spent on e-mail in the UK 2013-2020
- Premium Statistic E-mail marketing's ROI in the UK 2016-2020
- Premium Statistic Ability to measure e-mail marketing success in the UK 2013-2020
- Premium Statistic Most effective digital marketing channels for ROI worldwide 2019
- Premium Statistic Investments made to improve digital marketing in the UK 2021
Metrics
6
- Premium Statistic Metrics used to measure marketing success in the UK 2020
- Premium Statistic E-mail marketing metrics in Great Britain 2021
- Premium Statistic E-mail marketing open rates in the UK 2021, by sector
- Premium Statistic E-mail click-to-open rate in the UK 2021, by sector
- Premium Statistic E-mail marketing click-through rate in the (UK 2021, by sector
- Premium Statistic Email marketing unsubscribe rates in the UK 2021, by industry
Marketer use
8
- Premium Statistic Leading email marketing practices used in companies worldwide 2019
- Premium Statistic Message types encouraging consumers to sign up for emails in the UK 2020
- Premium Statistic Important characteristics for effective e-mail marketing optimization worldwide 2019
- Premium Statistic Factors preventing e-mail marketing success in the UK 2020
- Premium Statistic Most used cases of personalization experiences by marketers U.S. and UK 2020
- Premium Statistic Extent of email marketing device optimization worldwide 2019
- Premium Statistic Leading ESPs used for e-mail marketing in Europe 2021
- Premium Statistic Most sought-after skillsets in content marketing in the UK 2020
Consumer behavior
7
- Premium Statistic Influence of e-mail marketing on consumer purchase decisions in the UK 2020
- Premium Statistic E-mail message types preferred by consumers in the UK 2019
- Premium Statistic Newsletter and promotional sign up behavior among consumers in the UK 2019/2020
- Premium Statistic Reasons why consumers liked receiving emails marketing in the UK 2019
- Premium Statistic Share of interesting marketing emails according to consumers in the UK 2011-2019
- Premium Statistic Reasons for unsubscribing from marketing e-mails in the UK 2019
- Premium Statistic Complaints to the ASA in the UK 2021, by media type
Further related statistics
19
- E-mail message types used to achieve email campaign goals in the UK 2020
- Inbox placement: share of e-mails reaching inbox in France 2014-2017
- Number of newsletters to which people subscribed in France 2017
- E-mail marketing competence of businesses in the United Kingdom (UK) 2011-2018
- E-mail marketing open rates in the United Kingdom (UK) 2018
- E-mail marketing: CTR and open rates in North America 2010-2019
- Marketing e-mail opens share in Canada 2017-2018, by device
- E-mail opens on mobile devices in the United Kingdom (UK) 2018, by sector
- Automated e-mail CTRs in the United Kingdom (UK) 2018, by sector
- E-mail opens on mobile devices in the United Kingdom (UK) 2010-2018
- Automated e-mail marketing open rate in the United Kingdom (UK) 2018, by sector
- Delivery rates in the United Kingdom (UK) 2018, by sector
- E-mail marketing KPIs in the United Kingdom (UK) 2018
- Commonly used e-mail marketing metrics worldwide in 2018
- Click-through rates in the United Kingdom (UK) 2018, by type of campaign
- Daily spam volume worldwide 2020-2021
- Inbox placement: share of emails reaching inbox in the UK 2014-2017
- Countries with highest number of emails sent October 2021
- Share of individuals receiving e-mails in the Netherlands 2018, by age group
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Statistics
- E-mail message types used to achieve email campaign goals in the UK 2020
- Inbox placement: share of e-mails reaching inbox in France 2014-2017
- Number of newsletters to which people subscribed in France 2017
- E-mail marketing competence of businesses in the United Kingdom (UK) 2011-2018
- E-mail marketing open rates in the United Kingdom (UK) 2018
- E-mail marketing: CTR and open rates in North America 2010-2019
- Marketing e-mail opens share in Canada 2017-2018, by device
- E-mail opens on mobile devices in the United Kingdom (UK) 2018, by sector
- Automated e-mail CTRs in the United Kingdom (UK) 2018, by sector
- E-mail opens on mobile devices in the United Kingdom (UK) 2010-2018
- Automated e-mail marketing open rate in the United Kingdom (UK) 2018, by sector
- Delivery rates in the United Kingdom (UK) 2018, by sector
- E-mail marketing KPIs in the United Kingdom (UK) 2018
- Commonly used e-mail marketing metrics worldwide in 2018
- Click-through rates in the United Kingdom (UK) 2018, by type of campaign
- Daily spam volume worldwide 2020-2021
- Inbox placement: share of emails reaching inbox in the UK 2014-2017
- Countries with highest number of emails sent October 2021
- Share of individuals receiving e-mails in the Netherlands 2018, by age group
UK DMA. (March 18, 2020). Types of information most effective in encouraging consumers to give their email address to a brand according to consumers in the United Kingdom as of December 2019 [Graph]. In Statista. Retrieved March 31, 2023, from https://www.statista.com/statistics/823657/consumers-favorite-e-mail-marketing-message-types-uk/
UK DMA. "Types of information most effective in encouraging consumers to give their email address to a brand according to consumers in the United Kingdom as of December 2019." Chart. March 18, 2020. Statista. Accessed March 31, 2023. https://www.statista.com/statistics/823657/consumers-favorite-e-mail-marketing-message-types-uk/
UK DMA. (2020). Types of information most effective in encouraging consumers to give their email address to a brand according to consumers in the United Kingdom as of December 2019. Statista. Statista Inc.. Accessed: March 31, 2023. https://www.statista.com/statistics/823657/consumers-favorite-e-mail-marketing-message-types-uk/
UK DMA. "Types of Information Most Effective in Encouraging Consumers to Give Their Email Address to a Brand According to Consumers in The United Kingdom as of December 2019." Statista, Statista Inc., 18 Mar 2020, https://www.statista.com/statistics/823657/consumers-favorite-e-mail-marketing-message-types-uk/
UK DMA, Types of information most effective in encouraging consumers to give their email address to a brand according to consumers in the United Kingdom as of December 2019 Statista, https://www.statista.com/statistics/823657/consumers-favorite-e-mail-marketing-message-types-uk/ (last visited March 31, 2023)
Types of information most effective in encouraging consumers to give their email address to a brand according to consumers in the United Kingdom as of December 2019 [Graph], UK DMA, March 18, 2020. [Online]. Available: https://www.statista.com/statistics/823657/consumers-favorite-e-mail-marketing-message-types-uk/