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Survey on media usage in fashion product purchases in Finland 2018

In 2018, print magazines were the most used media in Finland as a source of information when purchasing fashion and style products or services. Around 30 percent of respondents consumed print magazines to gather ideas and tips. The second most commonly used media for roughly 15 percent of the respondents was social media. For Finns, radio was the least used medium to collect information when buying fashion and style products.

Which media do you use as information sources when buying fashion and style products?

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Release date




Survey time period

2017 to 2018

Number of respondents

9,802 respondents

Age group

12 years and older

Supplementary notes

This question was phrased by the source as follows: "Which of the following information sources you use when looking for ideas and tips of different products? Which of the following information sources you use when making a purchase decision? For example when comparing quality and features of a product/service."

The source does not specify the date of the survey.

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