Premium
Premium statistics

Industry-specific and extensively researched technical data (partially from exclusive partnerships).

A paid subscription is required for full access.

Survey on media usage in the fashion purchasing process in Finland 2016

When buying fashion and style products or services, which media do you use as information sources and what kind of information are you looking for?

by Agnete Lundetræ Jürgensen, last edited Jul 10, 2017
Survey on media usage in the fashion purchasing process in Finland 2016 This statistic shows the result of a survey on media usage in the purchasing process of fashion and style products or services in Finland in 2016. In that year, print magazines were the most used media as a source of information during the purchasing process of fashion and style products or services. In fact, a little over 30 percent of respondents consumed print magazines to gather ideas and tips. The second most used medium was the newspaper, 11 percent stated to read newspapers when making a purchase decision. For Finns, radio was the least used medium to collect information when buying fashion and style products or services.
Show more

When buying fashion and style products or services, which media do you use as information sources and what kind of information are you looking for?

Statista Accounts: Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account!

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$49 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.
Leading companies trust Statista:
paypalgoogleadobepgsamsungtelekom
Statista is a great source of knowledge, and pretty helpful to manage the daily work.
Christof Baron

Christof Baron
CEO, MindShare Germany

Statistics on "Media usage in Europe"
  • Overview
The most important statistics
  • Television
  • Internet
  • Radio and print media
Discover Statista
Need help with using Statista for your research? Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Learn more about how Statista can support your business.
Do you have any questions about our business solutions?

We provide you with detailed information about our Corporate Account.