This statistic represents the results of a survey among online shoppers about their preferred sources of online information across India in 2016. The highest share of respondents among both current and new buyers, about 56 percent and 41 percent, respectively, list digital discovery as one of their top information sources for brands or retailers during the survey period.
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Sources of online information among online buyers in India 2016
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Sources of online information among current and new online buyers across India in 2016
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This statistic represents the results of a survey among online shoppers about their preferred sources of online information across India in 2016. The highest share of respondents among both current and new buyers, about 56 percent and 41 percent, respectively, list digital discovery as one of their top information sources for brands or retailers during the survey period.
| Current buyers | New buyers | |
|---|---|---|
| - | - | - |
| - | - | - |
| - | - | - |
| Current buyers | New buyers | |
|---|---|---|
| - | - | - |
| - | - | - |
| - | - | - |
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Description
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More information
This statistic represents the results of a survey among online shoppers about their preferred sources of online information across India in 2016. The highest share of respondents among both current and new buyers, about 56 percent and 41 percent, respectively, list digital discovery as one of their top information sources for brands or retailers during the survey period.
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- Show publisher information
- Release date
- May 2016
- Region
- India
- Survey time period
- 2016
- Number of respondents
- >3,000
- Special properties
- According to the source, over 3,000 consumers were surveyed via personal interviews and as part of focus group discussions. The source does not mention a specific survey date.
More information
- Region
- India
- Survey time period
- 2016
- Number of respondents
- >3,000
- Special properties
- According to the source, over 3,000 consumers were surveyed via personal interviews and as part of focus group discussions. The source does not mention a specific survey date.
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Statistics on "E-commerce worldwide"
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Statistics
- Sources of offline information among online buyers in India 2016
- Preferred devices for online shopping in India - by type 2015-2020
- Share of online shoppers in India - by household income 2020
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Statistics on the topic
Free statistics
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- E-commerce share of total global retail sales from 2015 to 2021
- Annual retail e-commerce sales growth worldwide from 2014 to 2021
- Retail e-commerce sales CAGR forecast in selected countries from 2018 to 2022
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- Global markets with the highest online shopping penetration rate as of 2nd quarter 2017
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Premium Statistics
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- Share of expenditures among online shoppers across India in 2020, by annual household income*
- Share of expenditures among online shoppers across India in 2015 and 2020, by gender
- Preferred methods of payment as a share of online transaction volume across India in 2015 and 2020, by type
- Reasons for not shopping online among buyers across India in 2016
- Share of urban fashion buyers who use the internet in any stage of the purchase process across India in 2013, 2016 and 2020
- Share of online shoppers in Canada who plan to buy holiday gifts online from Canadian retailers as of October 2016
- Percentage of online purchases made by online shoppers in Quebec in 2014, by source of discovery
- Most popular types of items shopped online-only according to consumers in Japan as of November 2015
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- Leading product categories shopper bought online on Black Friday in 2017, by share of total sales
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