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Sources of offline information among online buyers in India 2016

Sources of offline information among current and new online buyers across India in 2016

by Statista Research Department, last edited May 1, 2016
Sources of offline information among online buyers in India 2016 This statistic represents the results of a survey among online shoppers about the sources of offline information across India in 2016. The highest share of respondents among both current and new buyers, about 52 percent and 51 percent, respectively, listed recommendations from friends as one of their top information sources during the survey period.
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Sources of offline information among current and new online buyers across India in 2016

Current buyersNew buyers
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by Statista Research Department, last edited May 1, 2016
This statistic represents the results of a survey among online shoppers about the sources of offline information across India in 2016. The highest share of respondents among both current and new buyers, about 52 percent and 51 percent, respectively, listed recommendations from friends as one of their top information sources during the survey period.
Show more
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