Sources of offline information among online buyers in India 2016

This statistic represents the results of a survey among online shoppers about the sources of offline information across India in 2016. The highest share of respondents among both current and new buyers, about 52 percent and 51 percent, respectively, listed recommendations from friends as one of their top information sources during the survey period.

Sources of offline information among current and new online buyers across India in 2016

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Sources

Release date

May 2016

Region

India

Survey time period

2016

Number of respondents

>3,000

Special properties

According to the source, over 3,000 consumers were surveyed via personal interviews and as part of focus group discussions. The source does not mention a specific survey date.

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