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Frequency of online and in-store fashion and footwear purchases UK 2018

Consumer frequency of shopping online and in-store for fashion and footwear items in the United Kingdom (UK) in 2018

by Tugba Sabanoglu, last edited Jul 25, 2019
Frequency of online and in-store fashion and footwear purchases UK 2018 This statistic displays the results of a survey conducted on consumer frequency of online and in-store shopping for fashion and footwear items in the United Kingdom (UK) in 2018. Consumers were asked about their online and in-store shopping frequency in a 3-month period. 44 percent of fashion shoppers said they purchased fashion and footwear items online 2-3 times within this period. A quarter of consumers bought fashion items online once, whereas only 13 percent of shoppers used online channels more than 6 times within this period of time.
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Consumer frequency of shopping online and in-store for fashion and footwear items in the United Kingdom (UK) in 2018

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