Frequency of online and in-store fashion and footwear purchases UK 2018

This statistic displays the results of a survey conducted on consumer frequency of online and in-store shopping for fashion and footwear items in the United Kingdom (UK) in 2018. Consumers were asked about their online and in-store shopping frequency in a 3-month period. 44 percent of fashion shoppers said they purchased fashion and footwear items online 2-3 times within this period. A quarter of consumers bought fashion items online once, whereas only 13 percent of shoppers used online channels more than 6 times within this period of time.

Consumer frequency of shopping online and in-store for fashion and footwear items in the United Kingdom (UK) in 2018

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Release date

January 2019


United Kingdom

Survey time period

August 20, 2018 to September 5, 2018

Number of respondents

502 respondents

Special properties

Bought fashion and footwear items online or in-store

Method of interview

Online survey

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Statistics on "Online shopping in the United Kingdom (UK)"

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