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Hispanic brand engagement and WOM in the U.S. 2016

Hispanic consumer brand engagement and word of mouth (WOM) behavior in the United States as of July 2016

by Statista Research Department, last edited Oct 19, 2016
Hispanic brand engagement and WOM in the U.S. 2016 The statistic shows information on the Hispanic consumer brand engagement and word of mouth (WOM) behavior in the United States as of July 2016. During the study that analized over 336 thousand brand mentions, it was found that 52 percent of brand related word of mouth passed among Spanish-speaking Hispanics was rated highly likely to lead to purchase intent, as compared to 45 percent of brand WOM among the general public.
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Hispanic consumer brand engagement and word of mouth (WOM) behavior in the United States as of July 2016

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