Expected critical media capabilities for business success by marketers in the UK 2020

This statistic shows the results of a survey on the expectations of UK marketers regarding critical media capabilities for business success by 2020. During the 2017 survey period, almost 80 percent of respondents stated that they believed data analytics and insight would be most critical for business success in 2020, up from 67 percent in 2015.

Which of the following media capabilities do you judge will be most critical to the success of your business in 2020?

2015 survey2017 survey
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Release date

June 2017


United Kingdom

Survey time period

2015 and 2017*

Number of respondents


Special properties

senior marketers

Method of interview

Online survey

Supplementary notes

* The source does not specify the date of the survey.

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Statistics on "Digital marketing in the United Kingdom (UK)"

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