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Brazil: presence of wholesalers' own brands 2018-2019, by business model

Based on the results of a survey about the wholesale trade sector in Brazil in 2018 and 2019, the statistic shows the distribution of wholesaling companies according to the availability of their own brands in wholesale stock, by business model. The source analyzed wholesaling companies in four business models: B2B distribution, delivery wholesale, over-the-counter wholesale and self-service wholesale. In the B2B distribution wholesale business model, 79.3 percent of companies stated that they did not include products of its own brands in wholesale stock.

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Sources

Release date

March 2019

Region

Brazil

Survey time period

2018 and 2019

Supplementary notes

The source analyzed wholesaling companies in four business models: B2B distribution, delivery wholesale, over-the-counter wholesale and self-service wholesale. Wholesale sales channels were divided into five categories: salespeople, trade representatives, teleshopping, e-commerce and physical stores.
The source does not provide any information regarding missing percentage points to 100 percent.
The source does not specify the exact date of the survey.

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