U.S. consumer actions influenced by poster ads 2016

This statistic presents the leading consumer actions that were taken after seeing a poster advertisement in the United States as of November 2016. According to the report, 40 percent of consumers stated that after seeing a poster ad they visited the business advertised, while 24 percent reported having made a purchase at the business advertised.

Consumer actions taken after seeing poster advertisements in the United States as of November 2016

Share of respondents
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Release date

May 2017


United States

Survey time period

August to November 2016

Number of respondents

1,986 respondents

Age group

18 years and older

Special properties

Based on local residents of 10 U.S. markets; Baltimore, MD; Philadelphia, PA; Seattle, WA; Louisville, KY; Norfolk/Newport News, VA; Salt Lake City, UT; San Diego, CA; Chico, CA; Montgomery, AL; Topeka, KS

Method of interview

Online survey

Supplementary notes

Question:“After seeing a poster billboard, have you ever...”

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Statistics on "Advertising consumption and perception"

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