U.S. consumer actions influenced by poster ads 2016

This statistic presents the leading consumer actions that were taken after seeing a poster advertisement in the United States as of November 2016. According to the report, 40 percent of consumers stated that after seeing a poster ad they visited the business advertised, while 24 percent reported having made a purchase at the business advertised.

Consumer actions taken after seeing poster advertisements in the United States as of November 2016

Share of respondents
--
--
--
--
--
--
--
Exclusive Premium statistic

You need a Premium Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Premium Account

only $59 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in
Sources

In cooperation with
OAAA
Release date

May 2017

Region

United States

Survey time period

August to November 2016

Number of respondents

1,986 respondents

Age group

18 years and older

Special properties

Based on local residents of 10 U.S. markets; Baltimore, MD; Philadelphia, PA; Seattle, WA; Louisville, KY; Norfolk/Newport News, VA; Salt Lake City, UT; San Diego, CA; Chico, CA; Montgomery, AL; Topeka, KS

Method of interview

Online survey

Supplementary notes

Question:“After seeing a poster billboard, have you ever...”

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account!

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$59 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.

Statistics on "Advertising consumption and perception"

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.