Consumer actions taken after seeing poster advertisements in the United States as of November 2016

U.S. consumer actions influenced by poster ads 2016 This statistic presents the leading consumer actions that were taken after seeing a poster advertisement in the United States as of November 2016. According to the report, 40 percent of consumers stated that after seeing a poster ad they visited the business advertised, while 24 percent reported having made a purchase at the business advertised.
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Share of respondents
Visited the business advertised40%
Talked about what they saw with friends/family40%
Made a purchase at business advertised24%
Watched a TV program featured19%
Attended event advertised18%
Tuned to radio station advertised14%
Recommended advertiser to others13%
Share of respondents
Visited the business advertised40%
Talked about what they saw with friends/family40%
Made a purchase at business advertised24%
Watched a TV program featured19%
Attended event advertised18%
Tuned to radio station advertised14%
Recommended advertiser to others13%
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Description Source More information
This statistic presents the leading consumer actions that were taken after seeing a poster advertisement in the United States as of November 2016. According to the report, 40 percent of consumers stated that after seeing a poster ad they visited the business advertised, while 24 percent reported having made a purchase at the business advertised.
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Release date
May 2017
In cooperation with:
OAAA
Region
United States
Survey time period
August to November 2016
Number of respondents
1,986 respondents
Age group
18 years and older
Special properties
Based on local residents of 10 U.S. markets; Baltimore, MD; Philadelphia, PA; Seattle, WA; Louisville, KY; Norfolk/Newport News, VA; Salt Lake City, UT; San Diego, CA; Chico, CA; Montgomery, AL; Topeka, KS
Method of interview
Online survey
Supplementary notes
Question:“After seeing a poster billboard, have you ever...”

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