Perceived level of ROI generated by selected digital marketing channels according to marketers worldwide as of June 2017

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Lowest ROIMedium ROIHighest ROIDon't use or N/A
Content marketing17%40%30%13%
E-mail marketing and marketing automation17%43%30%10%
Paid search marketing (AdWords)19%37%20%24%
Social media (organic)33%39%20%8%
Socila media (paid ads)24%36%17%23%
Website personalization18%26%16%40%
Online PR and outreach28%37%15%20%
Display advertising including programmatic26%31%10%33%

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The statistic presents information on the perceived level of ROI generated by selected marketing channels according to marketers worldwide as of June 2017. It was found that 17 percent of responding global marketers believed that paid social media ads generated the highest ROI, as opposed to 24 percent who said this channel generated the lowest ROI.
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Release date
June 2017
Survey time period
as of June 2017
Number of respondents
602 respondents
Special properties
among senior marketers
Supplementary notes
The source did not provide information on the exact date of study or the survey type.

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