Perceived level of ROI generated by selected digital marketing channels according to marketers worldwide as of June 2017

Perceived ROI level from digital marketing channels worldwide 2017 The statistic presents information on the perceived level of ROI generated by selected marketing channels according to marketers worldwide as of June 2017. It was found that 17 percent of responding global marketers believed that paid social media ads generated the highest ROI, as opposed to 24 percent who said this channel generated the lowest ROI.
Show more
Loading statistic...
Lowest ROIMedium ROIHighest ROIDon't use or N/A
SEO15%41%32%12%
Content marketing17%40%30%13%
E-mail marketing and marketing automation17%43%30%10%
Paid search marketing (AdWords)19%37%20%24%
Social media (organic)33%39%20%8%
Socila media (paid ads)24%36%17%23%
Website personalization18%26%16%40%
Online PR and outreach28%37%15%20%
Display advertising including programmatic26%31%10%33%
Lowest ROIMedium ROIHighest ROIDon't use or N/A
SEO15%41%32%12%
Content marketing17%40%30%13%
E-mail marketing and marketing automation17%43%30%10%
Paid search marketing (AdWords)19%37%20%24%
Social media (organic)33%39%20%8%
Socila media (paid ads)24%36%17%23%
Website personalization18%26%16%40%
Online PR and outreach28%37%15%20%
Display advertising including programmatic26%31%10%33%

© Statista 2018

Download Settings Share
Chart type
Datalabels
Share on Social Media
HTML code to embed chart as PNG (FAQ)
Download started
Please be patient - this may take a moment
Description Source More information
The statistic presents information on the perceived level of ROI generated by selected marketing channels according to marketers worldwide as of June 2017. It was found that 17 percent of responding global marketers believed that paid social media ads generated the highest ROI, as opposed to 24 percent who said this channel generated the lowest ROI.
Show more
Release date
June 2017
Region
Worldwide
Survey time period
as of June 2017
Number of respondents
602 respondents
Special properties
among senior marketers
Supplementary notes
The source did not provide information on the exact date of study or the survey type.

Statista Accounts: Access All Statistics. Starting from $588 / Year

Leading companies trust Statista:

Related Studies: Available to Download in PDF or PPTX Format

Marketing personalization

All Information
in one Presentation

Marketing personalization

Everything On "Marketing personalization" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.

Statista is a great source of knowledge, and pretty helpful to manage the daily work.
Christof Baron

Christof Baron
CEO, MindShare Germany

Statistics on "Social media marketing in the U.S."

  • Overview
  • Corporate use
The most important statistics
  • Objectives & tactics
The most important statistics
  • Effectiveness
  • Consumer use
Statista for your company

Saves time and money: instant access to this and 1 million more statistics.
Access to dossiers, industry reports and many other studies.

Need help with using Statista for your research? Tutorials and first steps

Further Content: Statistics, Studies, and Topic Pages

Statistics on the topic

Topics

About Statista

Learn more about how Statista can support your business.

Request webinar
Do you have any questions about our business solutions?

We provide you with detailed information about our Corporate Account.