Perceived ROI level from digital marketing channels worldwide 2017

Perceived level of ROI generated by selected digital marketing channels according to marketers worldwide as of June 2017

Perceived ROI level from digital marketing channels worldwide 2017 The statistic presents information on the perceived level of ROI generated by selected marketing channels according to marketers worldwide as of June 2017. It was found that 17 percent of responding global marketers believed that paid social media ads generated the highest ROI, as opposed to 24 percent who said this channel generated the lowest ROI.
Show more

Perceived level of ROI generated by selected digital marketing channels according to marketers worldwide as of June 2017

Loading statistic...
Lowest ROIMedium ROIHighest ROIDon't use or N/A
SEO15%41%32%12%
Content marketing17%40%30%13%
E-mail marketing and marketing automation17%43%30%10%
Paid search marketing (AdWords)19%37%20%24%
Social media (organic)33%39%20%8%
Socila media (paid ads)24%36%17%23%
Website personalization18%26%16%40%
Online PR and outreach28%37%15%20%
Display advertising including programmatic26%31%10%33%
Lowest ROIMedium ROIHighest ROIDon't use or N/A
SEO15%41%32%12%
Content marketing17%40%30%13%
E-mail marketing and marketing automation17%43%30%10%
Paid search marketing (AdWords)19%37%20%24%
Social media (organic)33%39%20%8%
Socila media (paid ads)24%36%17%23%
Website personalization18%26%16%40%
Online PR and outreach28%37%15%20%
Display advertising including programmatic26%31%10%33%
Download Settings Share
Download started
Please be patient - this may take a moment
The statistic presents information on the perceived level of ROI generated by selected marketing channels according to marketers worldwide as of June 2017. It was found that 17 percent of responding global marketers believed that paid social media ads generated the highest ROI, as opposed to 24 percent who said this channel generated the lowest ROI.
Show more
Statista Accounts: Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$49 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.
Leading companies trust Statista:
paypalgoogleadobepgsamsungtelekom
Related Studies: Available to Download in PDF or PPTX Format
Social media marketing
Social media marketing

All Information
in one Presentation

Social media marketing

Everything On "Social media marketing" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.

I think of Statista as Google for researchers. Statista provides you with the information you search for right away.
Dr. Horst Stipp

Dr. Horst Stipp
EVP, Research & Innovation, Advertising Research Foundation

Statistics on "Social media marketing"
  • Overview
  • Corporate use
  • Objectives & tactics
  • Effectiveness
  • Brand & industry performance
  • Consumer perspective
Discover Statista
Need help with using Statista for your research? Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Learn more about how Statista can support your business.
Do you have any questions about our business solutions?

We provide you with detailed information about our Corporate Account.