This statistic presents the perceived effectiveness of selected channels in B2B demand generation according to marketers in North America and worldwide as of December 2017. The survey results show, that 81 percent of respondents thought e-mail was effective in driving conversions later in the funnel, as compared to 59 percent who thought this channel was effective in driving early stage engagement.
Perceived effectiveness of selected channels in B2B demand generation according to marketers in North America and worldwide as of December 2017
Characteristic
Driving conversions later in the funnel
Driving early stage engagement
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MarketingCharts. (February 14, 2018). Perceived effectiveness of selected channels in B2B demand generation according to marketers in North America and worldwide as of December 2017 [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/920119/b2b-demand-generation-channel-effectiveness-worldwide/
MarketingCharts. "Perceived effectiveness of selected channels in B2B demand generation according to marketers in North America and worldwide as of December 2017." Chart. February 14, 2018. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/920119/b2b-demand-generation-channel-effectiveness-worldwide/
MarketingCharts. (2018). Perceived effectiveness of selected channels in B2B demand generation according to marketers in North America and worldwide as of December 2017. Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/920119/b2b-demand-generation-channel-effectiveness-worldwide/
MarketingCharts. "Perceived Effectiveness of Selected Channels in B2b Demand Generation According to Marketers in North America and Worldwide as of December 2017." Statista, Statista Inc., 14 Feb 2018, https://www.statista.com/statistics/920119/b2b-demand-generation-channel-effectiveness-worldwide/
MarketingCharts, Perceived effectiveness of selected channels in B2B demand generation according to marketers in North America and worldwide as of December 2017 Statista, https://www.statista.com/statistics/920119/b2b-demand-generation-channel-effectiveness-worldwide/ (last visited July 27, 2024)
Perceived effectiveness of selected channels in B2B demand generation according to marketers in North America and worldwide as of December 2017 [Graph], MarketingCharts, February 14, 2018. [Online]. Available: https://www.statista.com/statistics/920119/b2b-demand-generation-channel-effectiveness-worldwide/