Effectiveness of selected channels in B2B demand generation worldwide 2017

This statistic presents the perceived effectiveness of selected channels in B2B demand generation according to marketers in North America and worldwide as of December 2017. The survey results show, that 81 percent of respondents thought e-mail was effective in driving conversions later in the funnel, as compared to 59 percent who thought this channel was effective in driving early stage engagement.

Perceived effectiveness of selected channels in B2B demand generation according to marketers in North America and worldwide as of December 2017

Driving conversions later in the funnelDriving early stage engagement
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Sources

Release date

February 2018

Region

Worldwide, North America

Survey time period

December 2017

Number of respondents

160 respondents

Special properties

among B2B marketers

Supplementary notes

The sample was predominantly from North America (87%), with respondents from EMEA (8%) and APAC (5%) also represented.

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Statistics on "B2B marketing "

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