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Effectiveness of selected channels in B2B demand generation worldwide 2017

Perceived effectiveness of selected channels in B2B demand generation according to marketers in North America and worldwide as of December 2017

by A. Guttmann, last edited Oct 19, 2018
Effectiveness of selected channels in B2B demand generation worldwide 2017 This statistic presents the perceived effectiveness of selected channels in B2B demand generation according to marketers in North America and worldwide as of December 2017. The survey results show, that 81 percent of respondents thought e-mail was effective in driving conversions later in the funnel, as compared to 59 percent who thought this channel was effective in driving early stage engagement.
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Perceived effectiveness of selected channels in B2B demand generation according to marketers in North America and worldwide as of December 2017

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