Survey on goods researched online before buying in store in Finland 2017, by category

This statistic displays the result of a survey on products researched online before buying in store in Finland, by category. On an average month in 2017, 32 percent of Finns researched home electronics products online prior to purchasing them in store. Clothing and footwear were researched by 22 percent of the respondents.

In the past month, which types of products have you first researched online before purchasing them in a store?

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Release date




Survey time period

February 2017 to January 2018

Number of respondents

30,411 respondents

Age group

18-79 years

Special properties

respondents who have access to the internet; product research in past month; individuals who conducted research online

Method of interview

Online panel

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Statistics on "E-commerce in the Nordics"

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